3 Must-Have Marketing Automation Software Features

marketing automation software features

So, you’ve already wet your feet in the marketing automation world. You’ve probably used a tool like Mailchimp to systematize lead collection and email marketing. But now, you’re hungry for more. You want to take your marketing automation to the next level. Before you choose a marketing automation software provider, you’ll need to take note…

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What You Should Know Before Automating Your Webinars

automated webinars

Webinars can be a very powerful marketing tool in your arsenal. They’re a great way to provide a ton of valuable information to new leads, to reduce buyer resistance, and to sell high-ticket items. However, pulling off webinars requires a lot of time and energy. Since you have to take care of content planning, scheduling,…

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How to Choose the Best Payment Gateway for Your Membership Site

best payment gateway for membership site

If you run a membership site, then you probably want it to make money. And if you want to make money, you need a way to process payments. People are less resistant to paying online than they used to be, but you’ll still need to choose the best payment platform for your needs. And you’re…

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5 Clever Places for CTAs on Your Site (to Generate More Leads in Less Time)

places-for-calls-to-action

Turning your website into a lead generation machine is not a naive dream. You have all the tools to make it happen. However, if you aren’t optimizing the way you use opt-ins and CTAs, then you’re letting a lot of traffic go to waste. Throwing in a simple “sign up for free updates” box isn’t…

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Google Analytics 101 for Small Businesses: The Crucial Metrics You Should Be Tracking

google-analytics-101

When you’re a small business owner, it’s important to maximize your traffic whenever you get a chance. Sadly, a lot of business owners leave traffic on the table by failing to analyze and optimize their traffic stats. If your company relies on search engine traffic for any business aspect, then you’re doing it a disservice…

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Why Your WordPress Plugins May Be Killing Your Website

wordpress plugin mistakes

Over 25% of all websites run on WordPress. One big reason these website and business owners choose WordPress is their massive library of plugins. There are around thirty thousand plugins that enable you to customize your site in any way you desire. This endless customization can be very advantageous and allows you to add payment…

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10 Creative Twitter Cover Photo Examples from Real Brands

twitter cover photo examples

A Twitter photo redesign is one of the most common requests we get for our design team. Still, it can be useful to gain a little inspiration from others to see what’s truly possible for your own cover photo. Today, we’re highlighting some of the best Twitter cover photos and what makes them so special.…

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How to Ensure Your Emails Make It to Gmail’s Primary Inbox

get emails to gmail primary inbox

I recently received an email from a client asking if we would support ConvertKit. She wanted to change providers, because “ConvertKit can deliver into the Primary inbox instead of the Promotions inbox.” It’s a common misconception that the tool you use to send an email is more important than the content, but this simply isn’t…

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The Hidden Costs of Outsourcing on Fiverr

outsourcing to fiverr

Finding the right freelancers to handle small tasks for your business can be tough. Especially when you don’t have a large budget. As a result, a lot of companies turn to Fiverr to handle small business-related tasks. However, this isn’t always the best choice for your business. Below we dive into the most common reasons…

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6 Tips for a Successful Relationship With Your Virtual Assistant

successful relationship with va

Often, the only thing that’s stopping the growth of your business is you. There are only so many available hours in a day, so working more isn’t always an option. If you’ve hit this wall, then you’ve probably considered getting some help. Obviously the first place we recommend you check is what we can do…

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