A Guide to Increasing Your Landing Page Conversion Rate

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5 minute readA beautiful and well-presented landing page is arguably only as good as its conversion rate. After all, landing pages should be informative but they must also make it easy for users to go from browsing to buying. Luckily, optimizing your landing page conversion rate doesn’t need to be complicated. There are a number of ways…

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How to Increase Seminar Attendance With A Follow-Up Sequence

how to increase seminar attendance

2 minute readYou’ve spent all kinds of money and time promoting and trying to fill your next seminar event. You’ve done so much work already, that it feels like you should be done, right? But even though you’ve had a lot of people sign up for the event, how do you know they’re actually going to come?…

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7 Effective Steps to Fill Your Next Live Seminar

fill your live seminar

4 minute readSeminars are an incredible tool in your lead generation toolkit. They offer your viewers tremendous value and tend to have higher conversion rates compared to other forms of online lead generation. But there’s no point in holding a seminar if there’s no one in the audience. Still, trying to figure out how to send traffic…

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How Content Upgrades Can Double Your Blog Post Conversion Rates

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5 minute readWhat if every blog post you wrote could help build your email list? If you’ve been looking for new ways to easily grow your email list, then content upgrades might be the solution to your problem. Below, we show you what content upgrades are, why you’ll want to use them, and how you can make…

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Why You Should Be Using the ActiveCampaign Chrome Extension

chrome activecampaign extension

3 minute readIf you’re like me, you probably spend a lot of time online, browsing the web, doing research, and sitting in your Gmail inbox. Now, imagine if you could see all your relevant lead information right from the webpage you’re on. That means spending less time going back and forth between your ActiveCampaign dashboard and your…

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Which Landing Page Builder is Easiest to Use?

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4 minute readLanding pages are an incredibly important part of lead generation. If you’re not using landing pages, you’re missing out on a lot of potential conversions and new customers. You might already know what landing pages are, but they seem a little too technical to set up yourself. Lucky for you, there are a few easy-to-use…

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5 Clever Places for CTAs on Your Site (to Generate More Leads in Less Time)

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4 minute readTurning your website into a lead generation machine is not a naive dream. You have all the tools to make it happen. However, if you aren’t optimizing the way you use opt-ins and CTAs, then you’re letting a lot of traffic go to waste. Throwing in a simple “sign up for free updates” box isn’t…

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Google Analytics 101 for Small Businesses: The Crucial Metrics You Should Be Tracking

google-analytics-101

5 minute readWhen you’re a small business owner, it’s important to maximize your traffic whenever you get a chance. Sadly, a lot of business owners leave traffic on the table by failing to analyze and optimize their traffic stats. If your company relies on search engine traffic for any business aspect, then you’re doing it a disservice…

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The Best WordPress Plugins to Capture Leads on Your Website

best lead generation wordpress plugins

4 minute readEmail continues to outperform almost every existing marketing vertical. (According to McKinsey, “email is 40 times more effective at acquiring new customers than Facebook or Twitter.”) Luckily, getting started with building your list isn’t a difficult process. WordPress makes it easy and has dozens of plugins you can choose from. Building an engaged email list…

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How to Create an Irresistible Lead Magnet

how to create an irresistible lead magnet

4 minute readSo you’ve written a couple of stellar posts and have seen some traffic come in. But what’s the point of all that traffic if it’s not being converted into customers? That’s where your email list comes in. According to Gigaom Research, “marketers consistently ranked email as the single most effective tactic for awareness, acquisition, conversion,…

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