There are tons of analytics tools, heat maps, surveys, polls, and other tools that allow you to get inside your visitors’ heads. But having all those tools at your disposal would surely be expensive, right?
Well, with Hotjar you’ll have all those tools (and more) at your disposal, for a fraction of the cost.
Did we say cost? We meant free.
Hotjar is a fairly new analytics tool that will help you create the best website and user experience possible. Below, we’ll show you how we use it and why you might want to try it out on your site.
What Is Hotjar?
Hotjar has a ton of different features. It aims to be an all-in-one website analytics tool, so you can expect there to be a lot to work with.
That being said, here’s a list of their main features:
- Visitor surveys and polls
- Heatmaps
- Conversion funnels
- Form abandonment analytics
- User testing
- Visitor recordings
Put simply, this tool is packed with features. Usually, you’d have to cobble together a bunch of different tools to achieve results like these, but now you can do it under one roof.
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How Much Does It Cost?
The pricing is one of the best features of this tool. You can start using this tool without paying anything at all. Now, their free account is restricted, but you’ll still have access to most of their tools, and you’ll be limited to 2,000 page views per day.
That should be more than enough for most businesses.
The great thing about their free plan is that it isn’t limited by total traffic, but by sample size. So, if you get 10,000 visitors per day, the tool will collect 2,000 samples throughout the day to give you your figures.
That allows them to keep their tool affordable, no matter the size of your business.
What I Love About Hotjar
As you can see, this tool has a ton of useful features. But there’s two that I find myself using time and time again.
1. Heatmaps on Money Pages
Chances are you have pages on your site that receive the majority of traffic. For us, these are our homepage and our services pages. The more you can improve these pages, the more your revenue will increase.
With heatmaps you can determine what visitors do when landing on your site. You’ll be able to see if people are clicking on links that aren’t actually links. You’ll be able to determine if your calls-to-action are working. You’ll be able to see if users are scrolling down to a certain point, then leaving your site.
With all this data you can tweak your site to suit user expectations. That will help to improve the user experience and make your site more useful. Which means more leads for you, even without an increase in existing traffic.
2. Live Recording Feature
Imagine if you could sit behind someone using your site, without them experiencing the pressure of you standing there. How valuable would that be?
Well, with the live recording feature, you can now do just that. This feature shows you a video of how your users moved their cursors across your site.
When people read or navigate on your site, they generally move the cursor as they read. That helps to give you visual clues on how they are using your site.
You’ll be able to see the points on your site where they get stuck, what they do and don’t click on, and other means of interacting with your site.
With this information in hand, you can optimize your site even further to improve your conversion rates.
How Hotjar Will Help Grow Your Business
Hotjar is built upon a two-part framework: it shows you what your visitors do and why they do it. That way you can optimize your site to improve conversions.
It doesn’t make sense to make any changes to your site if you don’t understand the big picture of what’s happening. For instance, sending more traffic to your site will be a waste of time if your site has “traffic holes”.
Hotjar was built to help you understand the picture of your site, so you can make better decisions about its future.
We highlight why you want a tool like this on your side:
1. Know Your Visitor’s Intentions
With this tool you can get inside the mind of actual site visitors. That will help you see why and how they’re using your site.
You can then create a site that better connects with them through your content, overall experience, and site interface.
Tools like polls, surveys, and the ability to recruit user testers will truly help you understand your visitors like never before.
2. Uncover Blockages
Certain pages or areas of your site might be virtual black holes. If you don’t know why visitors leave your site, then it’s going to be near impossible to improve your site.
Instead of doing things like split-testing, you’ll want to fix the biggest barriers first. For example, are visitors leaving your checkout page before they’ve had a chance to check out?
Or maybe your navigation bar is confusing, and visitors can’t find the information they’re looking for?
Regardless, tools like heat maps, visitor playback, and conversion funnels will help reveal these hidden blockages.
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3. Understand the Hidden Why
Sometimes you might think visitors are on your site for one reason, but they’re really browsing your site for another reason entirely.
That is where the power of polls and surveys come in. You’ll be able to get real-time feedback in your visitors’ language. That can help to improve your copy and create a better site that has them coming back for more.
Once you’ve used the cool features of Hotjar to see what changes you need to make to your site, then why don’t you let us do the work? Our Automation Agency web team can handle all the technical changes for you, so you can sit back and relax.
