Seminars are an incredible tool in your lead generation toolkit. They offer your viewers tremendous value and tend to have higher conversion rates compared to other forms of online lead generation.
But there’s no point in holding a seminar if there’s no one in the audience. Still, trying to figure out how to send traffic to your seminar page can leave you scratching your head.
Below you’ll find a repeatable process that shows you how you can get the right people registered for your webinar.
How To Drive Traffic To Your Seminar
You might be hesitant to hold a seminar if your site isn’t getting much traffic. But there are ways you can generate traffic for your seminar, even if your current traffic levels are low.
The process is simple. You’ll pick one of the traffic generation methods we highlight below. Then you’ll send that traffic to a landing page you’ve designed to turn those visitors into webinar sign-ups.
Or, if you want to cast a wider net, you can test various methods to see which is the most effective for your audience. This will help with future seminars and ensure your seminar fills up, in case one method isn’t enough.
1. Facebook Ads
Facebook ads allow you to target a very specific market. We’re big fans of Facebook advertising here at Automation Agency, and for good reason. With Facebook you can start small and grow your budget as you test and tweak your ads and learn what’s effective.
Narrow in on your ideal seminar attendee and create an ad that speaks to their deep needs.
If you have any existing audiences on social media, make sure you share your seminar page with them. You can also promote more via social media than you can via email.
2. JV Partnerships
If you want to boost attendance, then consider partnering up with other businesses in your space. Make sure the companies you’re thinking about partnering with have an overlap in audience, so it makes sense for them to tell their audience about your seminar.
You can work out the benefits that your partners will receive for sending you qualified leads, like a percentage of the revenue per product sold, or something similar.
Don’t be afraid to reach out, especially if your seminar is filled with relevant and valuable information.
3. Email Your Existing List
If you have an existing list, then now is the time to use it. Make sure you schedule a series of emails that act as reminders in case your subscribers miss the first email.
Even when people sign up for your seminar, not all of them will make it. Some will have schedule conflicts and others will forget about it. You can help to loop these people back in by sending email reminders the day before, an hour before, and right before the event starts.
By using tools like Infusionsoft or ActiveCampaign, you can partition your list and only send emails to those who already joined. That way you’re not bothering people on your list who have no interest in attending.
4. PR & Publicity
This will take a little more planning ahead, but if you can get your business in front of relevant blogs and media outlets, it can be a huge boost in traffic.
For example, you could pitch relevant blogs and media outlets about a topic that’s related to your seminar. Then you could schedule the post to go live a few days before your seminar, with a link to your seminar page.
You can also create relevant press releases talking about the event and send them out to interested parties in your space.
Creating a Professional Landing Page
There’s no point in sending traffic to your seminar if you don’t have a high-converting seminar page set up. This page will act as a net, catch all the traffic you’re sending, and turn them into excited seminar members.
Below you’ll find advice on what landing page elements you must have and how to implement them into your own campaign.
1. Landing Page Elements to Include
Your landing page needs to be to the point and honest, and set expectations about the seminar. Make sure you include the following:
- Who is hosting the seminar and why you’re qualified to present the information
- The topics the webinar will cover and what the attendee will learn
- When your seminar will be hosted and how people can tune into the event
- Why they’ll want to attend this webinar and the benefits they’ll receive in their life or business from attending
2. Deciding Free or Paid?
Did you know you can charge for your seminars?
This can ensure you only get qualified and committed people to attend your webinar. Plus, this little buy-in already makes them a customer, so they might be more likely to buy something from you at the end of your seminar.
However, making your seminar paid can also turn away certain viewers who aren’t quite sold yet. So, if you’re looking for the sheer number of sign-ups alone, then a free seminar might be the way to go. In that case, be aware that people who sign up for free might not be as committed to attending the event.
3. Stellar Copy Is a Must
Your copy will make or break your sign-ups.
Like we mentioned in the first point, you need to include relevant information about who’s hosting the seminar, how they’ll access it, and what they’ll learn.
But the biggest focus of your landing page should be on the benefits your viewers will receive from attending your webinar.
What will they learn and how will this impact their lives and work? What will your attendee walk away with after watching your material?
Seminars are an incredible way to grow your customer base. Hopefully, the tips above have taken the mystery out of generating traffic for your seminar. If you need help with any automation or design tasks surrounding your seminar, then get in touch with our team.
