4 Smart Ways People Use Ontraport to Sell Online
Ontraport helps you to visually map your customers’ journeys through your sales funnel. But it’s also a great selling tool. Here’s how four people use Ontraport to sell online.
Ontraport is a business automation platform that offers many features to its users. It allows you to automate various business processes and acts as a CRM. You can also use it to create automated email and SMS campaigns. The platform also uses the data it collects to generate reports on various metrics.
But its key feature comes in how it allows users to visualize customer journeys. It stretches beyond the basics of showing you how a webpage or email campaign converts. Instead, Ontraport allows you to map the entire business. This means you can figure out where customers come from and what you can do to improve.
This makes it an effective marketing tracking platform. But in this article, we’re going to look at how you can use it to achieve more sales. Specifically, it looks at the methods that people use to get more online sales using the platform.
Each of these methods covers something that you can apply to your own business. Implementing them may help you streamline your sales processes or introduce new processes.
Method #1 – Build an Email List by Offering Freebies on a Landing Page
Most people don’t think about offering freebies as a form of selling. Your aim is to have somebody part with their cash. Offering free stuff doesn’t do that directly, which means it’s not worth focusing on.
That opinion ignores the many benefits that come with offering something for free. For example, a free whitepaper can lead to you getting your hands on somebody’s email address and details. Those details can then go into your Ontraport CRM. You can then use them to nudge the new lead into another sales funnel.
When successful, you’ve used your freebie to generate a sale that you may not have gotten otherwise.
Alyson Lex, who’s a copywriter, uses this technique often. And she notes the importance of treating your freebies in the same way that you treat any other product that you sell.
“Every time you publish a landing page that asks your visitors to opt in for your freebie, you’re making a sale,” she says.
“Yes, that’s right – you’re making a sale even though you’re not asking for a single penny. Information is a form of currency, just like money is. Do you spend enough time “selling” your free offers?”
She recommends building a landing page specifically for your freebie. Create a form that asks for various details. Use your freebie to capture those details and then plug the lead into Ontraport.
Here’s a great example of the type of landing page she means:
From there, you can create campaigns in Ontraport that target those leads directly. Remember that the lead has already shown an interest in your offering by downloading your freebie. That means they’re engaged and more likely to buy one of your services.
Method #2 – Use the Platform to Upsell and Cross-Sell
Did you know that upselling accounts for 35% of Amazon’s revenue?
Whenever someone buys a product from the website, they get a bunch of messages telling them about other products that may interest them.
The message is clear.
Your relationship with a customer doesn’t end after they’ve made a purchase. You have the opportunity to upsell or cross-sell related products to them.
Figure 2 – https://cdn.ttgtmedia.com/rms/onlineImages/salesforce-up_vs_cros_selling_mobile.jpg
You can use Ontraport to generate personalised cross-sell and upsell offers on your website.
A great upsell or cross-sell will follow three rules:
- It’s relevant to the product that the customer has bought or expressed an interest in.
- It adds value because it offers a direct benefit to the customer.
- It’s reasonably priced. Ontraport itself recommends that an upsell should cost no more than 25% more than the original product. A cross-sell should cost about 60% less.
That covers the basic concept. So, where does Ontraport fit in?
It all comes down to the timing of your offers. The data that Ontraport collects can show you when a customer is most likely to make an additional purchase. You may find that you should offer upsells and cross-sells at the point of purchase to capture impulse buyers. Or, you may find that you need to nurture existing customers through continued communication before they buy more.
Ontraport helps you to automate these processes and analyse the data. From there, you can use the process that works best for you.
Method #3 – Create Multiple Funnels
The quality of your funnels has a huge impact on your sales numbers. The most basic of sales funnels may use an email to send someone to a landing page, where they make a purchase.
But that will only get you a small number of sales. Most customers require more information before they’ll consider a purchase.
That’s what the team at Nudge Marketing discovered. When they first started using Ontraport, they had a single sales funnel much like the one above.
As they became more comfortable with the platform, they started creating follow-up funnels in Ontraport. These funnels account for customers at all stages of the buying journey. Plus, they account for the various sources from which leads come.
According to Nudge Marketing co-founder Elly Hurley: “The journey typically begins with a Facebook Ad leading to a blog post… We have strategically placed opt-in forms that continue to a sales page and beyond.”
“For our online business activities, we use Ontraport as the very first touch with a prospect (when they opt-in via a form on our website). automated redirects to thank you pages or upsell pages, payment forms, and product distribution.”
Note the different ways that they make use of Ontraport as part of their sales funnels. For the Facebook Journey, they place Ontraport-created opt-in forms at the midway point. However, these forms are the starting point on their website.
Nudge Marketing uses Ontraport to track customer journeys through each of these funnels. They’ve also used it to create contingencies and additional funnels at various stages. This means they account for practically every action that a customer may take. Thus, they increase their sales.
Figure 3 – https://i.ontraport.com/3.70af721f6a84dffb1dd7d97a2bc32d8e.JPEG
Method #4 – Use Follow-Up Funnels to Build Customer Relationships
Andy Andrews of Enlightened Marketing also makes good use of funnels to boost his sales.
His website doesn’t sell products direct to consumers. Instead, it sells membership programs around the programs that the company creates.
The key here is that the company offers several related courses. As a result, there’s an opportunity to cross-sell.
When somebody purchases a course via the website, they enter a follow-up funnel created using Ontraport. This funnel serves to onboard clients to the brand, which starts the relationship building process. It also siphons useful information to the customer to keep them engaged with the brand.
Andy combines the emails sent via Ontraport with webinars that go into more detail about other product offerings.
Andy recognizes that his existing customer base offers plenty of opportunities to make more sales online. He uses Ontraport to collect the details of everyone who purchases a course through Enlightened Marketing. The follow-up funnel he’s created allows him to strengthen the relationship and attract more sales.
The Final Word
As you can see, using Ontraport can give your online selling efforts a boost beyond basic email campaign management.
You can use the platform to do the following:
- Collect details from and track the performance of landing pages that offer freebies. You can then use the collected data to send offers for paid products to your database of new clients.
- Integrate Ontraport into your website so that you can use the platform to upsell and cross-sell. The key here is the ability to analyze the data that Ontraport collects. This allows you to time your upselling and cross-selling efforts appropriately.
- Create multiple sales funnels that take different lead sources into account. Ontraport allows you to maintain and track the performance of each funnel to see how it performs.
- Create follow-up funnels that allow you to get more sales from your existing online customers.
This is only a small sample of what Ontraport has to offer you. There’s plenty more to learn. Head to Ontraport’s website to find out how it can help you with sales and process automation.
We also encourage you to download our whitepaper, Outsourced Task Ideas for Ontraport Users. This will give you even more ideas for how to use Ontraport effectively.
Automation Agency can also help you to set Ontraport up and integrate it with other platforms. We can also help you to make changes or troubleshoot issues with Ontraport. Just send a task to the team to get started.
And if you haven’t started working with us yet, we have the perfect way to help you figure out if we’re the right fit. Chat to our Right Fit chatbot to see if we can help you.
