With people spending most of their time online, having a website is a must for businesses to stay competitive. Fortunately, it’s now possible to build a functional website on your own.
Did you know that the average person spends more than 6 hours on the Internet every day?
That means if you want your business to stay competitive, you need to boost your online presence. And the best way to do that is by having your website and having a constant presence on social media.
As you know, creating a social media page is easy. But creating a functional website that will represent everything about you and your business is a different story.
This is what a lot of business owners struggle with.
What’s more, they delay the creation of their website because of cost implications and a lack of technical knowledge. And often, they think that having their social media page is enough.
But here’s the reality:
While having a social media page can certainly make you and your business is known to people, having your website is a game-changer.
A website makes your business feel legitimate.
When someone visits your site, they’ll get to know you on a deeper level. And the content you posted there can help them decide if they can trust you enough to do business with them. Ultimately, you can use your website
About Elementor
Elementor is a free page builder plugin for WordPress. It has an interface that allows you to easily drag and drop elements to help you create a beautiful and completely dynamic website.
If you’ve tried Squarespace or Wix, know that the process of building websites on Elementor is quite similar.
To start with, you have the option to create new pages using a ready-made template. But you can also build your own site based on your unique vision even if you don’t have any coding knowledge.
What’s more, everything is done on a visual platform. That means with any change you make, you can immediately see the effect. For instance, when you change the font and colour or added images, you’ll instantly see how it’ll look on your website.
You’ll feel like a real developer when you use Elementor.
Now, in case you already have a website on WordPress, that’s okay. Elementor can work even with your current theme and even make it better. But only as long as you’re using Version 5.0 or higher.
What really sets Elementor apart is the fact that the free version it offers feels like a paid version. That’s because it has a lot of ready-to-use templates and features that’ll help you create the best website for your business.
Elementor offers a complete package that’ll help you control the design of your website.
With that in mind, there are 3 things that you can build through the Elementor platform.
Feature #1. Editor
The drag-and-drop interface of Elementor is one of the best features that allow non-tech-savvy individuals to use it. Simply click on your chosen page element, drag it to where you want to put it, and then drop it.
You can also enjoy dozens of widgets and ready-made templates that’ll allow you to personalise your website. These elements are ready for installation, and you’re free to mix and match them to create your own style.
There’s zero coding involved.
As mentioned, you can preview the changes you’re making in real-time. This way, you can easily change the direction of your edits and immediately compare if it’s better or not.
Feature #2. Workflow Optimisation
Building your website doesn’t stop once you’ve completely created one and launched it. You still have to set things up so you can manage it. That is, you must have the ability to update the site, add and remove pages, and control the overall content from one platform.
Elementor makes doing all these easier so the changes you make won’t compromise the performance of the website. You can also set the default template so new pages will automatically use the same header, colours, font, and even content.
You also get access to kits and libraries of templates to expedite the changes that you want to implement on the site.
Plus, you can grant access to your team so anyone can make changes to the site. But don’t worry, you’ll also have the ability to check the revision history and monitor how the changes you or your team made affect the site metrics.
Feature #3. Design
Even if you’re not a professional web designer, you can create a visually appealing website.
It’s because Elementor has a huge selection of fonts, colours, and even custom CSS that you can apply anywhere on your site. They also have icon libraries you can use to see if there’s a design you can incorporate into the overall theme of your site.
What’s more, your design doesn’t have to be limited to colours and images. With the platform, you can create background videos or slideshows to highlight important details about your business.
You also have the option to use sections and overlays to add personality to your site.
Make sure to explore the different design elements provided by Elementor so you can end up with a unique website that represents your business well.
Feature #4. E-Commerce
Building an e-commerce site through Elementor is incredibly easy. You can even build a WooCommerce site if that’s your preference.
From cart customisation to the product page and payment processing features, you’ll find everything you need to set up your online store. Plus, you get product page customisation features and archives to help you manage the different products you’ll sell online.
Using the platform, you can integrate your e-commerce site into PayPal or Stripe so that payment transactions get automatically processed.
Feature #5. Sales and Marketing
Elementor offers all the tools and resources that’ll allow you to create landing pages, pop-ups, and marketing forms. It also has everything you need to market and connect to your target audience so you can increase sales.
With the platform, you can create dynamic content that can be used on multiple pages. For example, you can highlight reviews, post case studies, and upload testimonials so visitors will find it easy to trust your business.
Elementor can also help you connect your website to all your social media accounts. This way, you can monitor the data analytics to ensure you’re maximising your sales and marketing efforts across various platforms.
Feature #6. Theme Builder
If you don’t like the templates available on Elementor, you’re free to create a unique theme for your site using the built-in theme builder.
Use what you know about your target market so you can create landing pages with a high conversion rate.
Elementor has a visual guide feature that’ll help review and edit individual parts of your site. And with it, you can see the changes you make immediately so you’ll know how a page will look when your visitors see them.
Are you Ready to Create your Own Website?
All the features of Elementor highlighted in this article allow anyone to create a great-looking website that’s functional enough to boost their online presence.
Needless to say, Elementor makes website building incredibly easy. The process is simple and they offer tutorials that’ll help you maximise all their tools.
But while being cost-efficient with your website is a good idea, there’s nothing wrong with hiring a professional to create a website for you. Their expertise can help you unlock even more possibilities so you’ll have a website that’s built for conversions.
If you need help using Elementor, get in touch with our Concierge Service. Our Automation Agency Heroes have helped various businesses create a website that increased their conversion rates and sales.
