Can SamCart Really Help You Improve Your Checkout Page Conversions – A Review of the Platform’s Features

Struggling to hit your desired conversion rates? If you think your checkout page is the problem, SamCart may be the right solution.

You’ve done everything to optimise your website, but something is going wrong somewhere within the buying process. You’re not hitting the desired number of conversions and you’re losing out on sales.

What seems to be the issue?

If your analysis is pointing out to your checkout page, this can leave you completely puzzled. Why are you losing customers when they’re about to buy your product?

Your checkout page may not be up to the standards. That’s why you’ll need a platform that can work it out for you.

Is SamCart your ideal solution?

The founders of the platform say they want to help businesses sell products, not their stores. That’s why they’re a direct-to-consumer eCommerce platform that doesn’t focus on catalogues. The user can have a more straightforward way to make a purchase as a result. It improves your chances of selling and enhances the buying experience for both you and your customers.

But is SamCart right for you?

Well, the chances are good. Whether you make, sell, or do something, you’ll be able to make the best out of this platform.

Course creators will love the option of editing and upgrading their content at any time. Non-profit organisations can also use it to collect money for charities. Even Amazon and Etsy sellers can experience the benefits SamCart brings.

Moreover, SamCart has a mobile-friendly responsive theme and it’s easy to set up your product pages. You can connect them with social media, blogs, and email without hassle.

If you’re out of ideas, you can choose from existing product templates and get started. And the sales-tracking system is also simple. With this platform, you’ve got everything you need to boost your revenue and run your business more smoothly.

SamCart also features certain options that can optimise your sales process by improving your checkout page. That way, you decrease the number of lost sales as much as possible.

In this article, we’ll show you what these options are.

 

How Can SamCart Help?

#1 It’s Easy to Create (And Test) Checkout Pages With Templates

There are 18 different checkout page templates to choose from, so you’ll undoubtedly find a suitable one for your products. Such a wide range of options makes your start easier. Just pick one that you believe will appeal to your target audience and proceed to fill in your product info.

You can hardly go wrong with any of the templates since the platforms’ team has tested them all.

And here comes the best thing about your checkout pages. If you want to optimise your template as much as possible, this platform will enable you to split-test it, along with your upsell process.

#2 One-Click Upsells

Now that we’ve mentioned upsells, here’s another way SamCart can help you boost your sales.

Upsells have a proven history of adding value to online sales, but one-click upsells can do even more for you. And SamCart is the only eCommerce platform that offers this feature.

People may be willing to buy more, but if they need to spend more time entering additional info, they may give up. It’ll seem like too much trouble to go through to add one more product to the cart. But if this step comes down to one click, your sales may increase sooner than you think.

Here’s a tip: use upsells to offer products that enhance the experience that the product from the cart provides.

#3 Customisable Elements in Templates

Like a template but not all its elements fit into your needs? No problem!

Most aspects of the available templates are customisable. You can change pre-set colours or define them, upload your logo, add custom fields, and more. And you can also add a guaranteed title and text box, the terms and conditions checkbox, etc. As a result, any template can work for any product or service.

All you need to do is open the settings on your admin dashboard and configure them. Then, use the preview button to see if everything works for you.

#4 Coupon Pre-Application

Who doesn’t like discounts?

SamCart made the entire coupon-creation process easy. And it works whether you want to offer a specific percentage off or you want to express the discount in dollars.

The key here is to create an URL that’ll take your potential client straight to a page with the coupon already applied. It’ll make them more likely to buy since they’ll immediately notice the lower price – a proven way to acquire new customers.

One more thing SamCart allows you to do is to place links to these pre-applied coupons in emails, social media, and private Member’s Area.

#5 All Themes Are Mobile Responsive

You may have heard that more than half of the overall online traffic happens on mobile devices. And it was according to research from last year, so you can imagine the percentage has increased even more today.

The same goes for shopping over mobile phones.

Research shows that 80% of shoppers used a mobile phone to look up products when they were already in a store. That means it’s essential for your online shop to work well on mobile devices.

Many websites lose on sales because their checkout pages don’t respond well on mobile phones. Optimising your mobile checkout page with SamCart can increase your conversion rates up to 30%. Any theme you pick will be as mobile responsive as they come.

If you’re having trouble optimising your eCommerce website for mobile devices, you can send a task to our Concierge Service. Our team can make sure your theme is just as responsive on mobile devices as it’s on desktop computers.

#6 Rapid Page Loading

How fast your pages load can impact your sales more than you realise.

People today have shorter and shorter attention spans. They want to do everything quickly and in just a few steps. The more they have to wait for a page to load, the more likely they are to leave your page without buying anything.

Optimising your page load speed doesn’t need to be tricky. SamCart can enhance your potential customers’ experience by ensuring the checkout page doesn’t take too long to load.

As a result, the whole purchasing process runs smoothly and the customer is more likely to return and buy again from you.

#7 The Order Bumps Feature

Bump offers work well with both digital and physical products. These offers pop up at the checkout and can increase the order value. In reality, they work in most cases and have a pretty good conversion rate.

You know how they ask if you’d like to add fries to your McDonald’s order? It’s a similar strategy.

The pop-up will ask your customer if they want to add another product to their cart before they check out. If you choose the right products for bump offers, you may really boost your sales.

And the best thing about this feature is that it’s simple for you to set it up – you just pick products from a drop-down menu.

#8 Branded Checkout Pages

Imagine your customer scrolling through your online store and choosing their products. And when they’re ready to proceed to the checkout, they end up on a page that looks nothing like the previous pages. They get suspicious because they’re not sure it’s your store anymore, and they give up.

Don’t let this ruin your sales. You’ve worked hard on your funnel to build up excitement in your customers. Your checkout page should reflect your brand, at least in some aspects, so your prospects don’t end their journey here.

Luckily, SamCart offers customisable checkout pages without the generic carts you see everywhere. This platform enables you to upload your logo and use your brand colours, making your customers know they’re in the right place.

#9 Safety Comes First

Another thing that can make online shoppers suspicious are unsafe links.

No one wants to enter their credit card details if they’re not sure there won’t be any abuse. You’ve probably heard of companies losing their users’ data or their systems getting hacked.

SamCart makes sure you don’t have to worry if your website is secure enough. It’s because the design of this platform’s checkout pages is entirely safe.

More importantly, your customers will be able to see that their cart is SSL encrypted. They can keep shopping in peace, and you can enjoy running your business in total confidence.

#10 Multiple Payment Options

It’s one of the crucial elements of a high-converting checkout page. Different people like to use different payment methods when ordering stuff online, so make sure you enable as many options as possible.

By giving your customers many choices, you enhance their experience in your online store. And doing so also increases the likelihood of those customers becoming recurring sales.

Multiple payment options are quite simple to set up on SamCart, since you’ll see them in a well-integrated drop-down menu. You can even enable your customers to pay in monthly instalments, or pick an upgraded pricing tier.

It’s only one of the features that make SamCart so unique on the market.

#11 Pay What You Want

In April 2019, SamCart came up with several updates that improved an already excellent eCommerce platform. One of those features is the Pay What You Want pricing.

How does this work?

It’s a strategy that can help you boost your customer acquisition and make your prospects more likely to finish the purchase. Why? Because you’re offering more freedom and flexibility to the customer, which makes it easy for them to say yes.

You usually offer an orientation price, but you’re letting your buyer decide the value of your product or service. That can work better than just providing something for free. You may get fewer customers, but they’ll be the ones who’ll come back and buy again.

 

Boosting Your Sales Made Simple

Many factors can affect your online shop conversion rate. It may be challenging for you to watch out for all of them on your own.

But with SamCart, boosting your sales does seem pretty straightforward. And luckily, it’s one of the platforms supported by Automation Agency.

Why not let our team set it up for you? We can ensure your checkout page works seamlessly to fit the overall shopping experience in your web store. From optimising your page load speed to adding multiple payment options and upsell offers, you’ll be good to go in no time.

With all the processes in place, you may see incredible results sooner than you thought.

Our team can quickly analyse your checkout page and determine where there’s room for improvement. Send a task to our Concierge Service to get started.

And if you’re not yet a member, there’s a way to find out if you should trust us with your website. Take our Right Fit quiz today to see if we’re the right fit.

About The Author

Carl Taylor

Carl Taylor is the Founder & CEO of Automation Agency. For the past 10 years Carl has been building businesses and marketing them online through the use of Sales Funnels, Email Marketing Automation, Landing Pages, and Wordpress Websites. Carl is also a #1 author and highly sought after speaker and consultant whose work has impacted thousands of businesses across various industries worldwide.