How to Send a Lead Magnet or Content Upgrade with ActiveCampaign

How to Send a Lead Magnet or Content Upgrade with ActiveCampaign

However, with the mass amounts of information available online, it can be difficult to stand out from the crowd. In order to do so, you need to offer something irresistible in exchange for a potential client or customer’s contact information. A lead magnet or content upgrade can be just the thing you need to differentiate yourself from your competition…

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Creating Urgency in Marketing: 3 Scarcity Examples That Drive Conversions and Sales

Creating Urgency in Marketing 3 Scarcity Examples That Drive Conversions and Sales

This type of promotion is known as scarcity marketing. As one of the most popular ways to sell more products and items, scarcity marketing focuses on creating urgency about a deal. Whether it’s through an invitation-only event or a limited-edition product, scarcity marketing tells customers and clients that they’re being offered something completely unique – but…

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How to Embed a Survey in an Email Without Using Third-Party Tools

How to Embed a Survey in an Email Without Using Third-Party Tools

Your email subscriber list is one of the best tools for connecting with and engaging with your target audience. Because these individual have clearly expressed interest in your brand or business, you know you’re reaching a strong audience each and every time you connect with them. However, surveying your list of subscribers isn’t always easy. Because third-party…

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22 A/B Testing Ideas to Boost Your Website’s Conversion Rate

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A/B testing (also known as split testing or bucket testing) has been used in marketing for decades. The idea is pretty simple: You take two versions of your marketing material, a website for example, and send it out to two separate groups in your target market. The first, unaltered version is your control, while the second…

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A Framework for Giving Clear Instructions to Your Outsourced Team (With Examples)

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We’ve all experienced how a lack of clear communication can lead to misunderstandings at work. In fact, communication is one of the most important factors when it comes to working in a team. But proper and clear communication is often neglected, even with teams that work closely. And the issue is made even worse when some team…

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Video Lead Generation: How to Convert Traffic into Leads with Wistia Turnstile

How to Convert Traffic into Leads with Wistia Turnstile1

Video is fast becoming the most important type of content for websites, blogs, and social media. The trend toward video is hardly surprising; it’s an engaging and stimulating medium for communication with very little effort from the viewer. More importantly, it’s also a good way to generate leads. Granted, this isn’t the first thing that comes to…

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10 Blog Posts About the Future of Content Marketing You Should Read Right Now

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The phrase content is king is as true as it’s ever been (even if it is a little clichéd by now!) Without content, you simply don’t have a digital marketing campaign. But it’s not enough to just have content filling up your website. Your content has be unique and engaging — otherwise, who will want to read…

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The Best Call-to-Action Words to Capture New Subscribers

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The call to action has been around for a long time in advertising. It’s that little trigger that encourages people to act. The (hopefully) irresistible incentive. If you phone this number or click this link, you’ll find something you definitely don’t want to miss out on. This is why the way you write call to…

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What’s the Best Recurring Billing Service? [Platform Reviews]

What’s the Best Recurring Billing Service? [Platform Reviews]

Recurring billing has gained a lot of traction in digital marketing over the past few years, with more online services and products introducing recurring billing via subscriptions. The so-called subscription economy is seeing businesses in all industries introducing some type of subscription service. Take Kindle, for example. Where you used to buy books for your Kindle via…

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10 Tricks to Dramatically Increase Your Email Open Rate

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Despite what some people might think, email marketing is not on its way out the door. In fact, it’s here to stay. Even though email is certainly not dead, it’s getting more difficult to do it well. And sending out a newsletter that no one opens or reads is, in many ways, worse than not…

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