How to Build an Offer Into an Email: The Step by Step Guide

  Your emails are only as effective as the offer you make in them. This article examines how to structure your offer so you get more people clicking through.   Every single email you send out has a purpose. It doesn’t matter if it’s part of a nurture sequence or a full-on pitch. You’re looking…

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Seven Ways you Can Use Your Content to Get More Leads

Your content is one of the most powerful marketing tools that you have at your disposal. Here are seven ideas for leveraging it so that you get more leads. Just how effective is content marketing when compared to other forms of digital marketing? An eBook created by content marketing company Kapost digs into the details.…

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What Does Your Audience Want? Five Tips for Figuring Out What to Write About

What Does Your Audience Want

Content marketing can expand your audience and offer a remarkable ROI. However, you’ve got to know who you’re writing for to maximise those benefits. According to the Content Marketing Institute (CMI), 86% of B2C marketers say content marketing is an important strategy. The same organisation says that 91% of B2B marketers use it. Why? The…

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These are the Six Types of Content that Should be on Every Website

Six Types of Content Blog Feature

Relying on a single content type could lead to you missing out on opportunities. Variety is the spice of marketing, which is why you need to use all of these types of content on your website.   You probably already have a content marketing strategy. It makes sense to. When compared to traditional forms of…

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The Seven Mistakes You’re Making (That Cause People to Disengage From Your Content

We’ve all heard that “Content is King” before. Your goal is to create engaging content. These are the mistakes that can stop that from happening. A great content marketing campaign can give your business an impressive boost. The content on your blog demonstrates your authority and causes people to trust you more. Every ad that…

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The Six Ways That You Can Improve Communication With Customers (To Drive Revenue)

How well you communicate with customers can have a huge impact on your revenue. Here are six ways that you can get better at communicating   Why is communication so important when it comes to driving revenue for your business? The simple fact is that almost no prospect feels ready to buy when they first…

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Creating Your Social Media Marketing Strategy – Eight Steps to Follow

Social media is one of the most powerful marketing tools at your disposal. These are the eight steps to follow for creating your social media strategy.   Did you know that 54% of people who use social media rely on it for information when researching a product? A further 71% will tell people if they…

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Automating Your Content Marketing Strategy (Six Tips to Help You)

You need quality content to keep people moving through your sales funnel. The challenge lies in creating a strategy that works well without taking up all of your time. That’s where automation comes into play.   90% of businesses now use content marketing as a lead generation tool. That shows how far online content has…

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Crafting the Perfect Subject Line – The Eight Tips That Get People Clicking

An email’s subject line is the first thing that any recipient sees. Make sure yours catches attention and gets clicks with these tips.   The average office worker receives 121 emails every single day. Add on the stuff they receive to their personal accounts and you have a lot of emails to skim through. Naturally,…

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When Is the Best Time to Send Email?

Best time to send email

Email can be one of the best ways to connect with your audience – when it’s used correctly. If you send your message at the wrong time, it could get lost in your client’s inbox. To improve open rates and increase click-throughs, it’s crucial you find the best time to send emails. Unfortunately, this is easier…

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