How Content Upgrades Can Double Your Blog Post Conversion Rates
6 minute readWhat if every blog post you wrote could help build your email list? If you’ve been looking for new ways to easily grow your email list, then content upgrades might be the solution to your problem. Below, we show you what content upgrades are, why you’ll want to use them, and how you can make…
Why You Should Be Using the ActiveCampaign Chrome Extension
3 minute readIf you’re like me, you probably spend a lot of time online, browsing the web, doing research, and sitting in your Gmail inbox. Now, imagine if you could see all your relevant lead information right from the webpage you’re on. That means spending less time going back and forth between your ActiveCampaign dashboard and your…
Which Landing Page Builder is Easiest to Use?
5 minute readLanding pages are an incredibly important part of lead generation. If you’re not using landing pages, you’re missing out on a lot of potential conversions and new customers. You might already know what landing pages are, but they seem a little too technical to set up yourself. Lucky for you, there are a few easy-to-use…
5 Clever Places for CTAs on Your Site (to Generate More Leads in Less Time)
4 minute readTurning your website into a lead generation machine is not a naive dream. You have all the tools to make it happen. However, if you aren’t optimizing the way you use opt-ins and CTAs, then you’re letting a lot of traffic go to waste. Throwing in a simple “sign up for free updates” box isn’t…
Google Analytics 101 for Small Businesses: The Crucial Metrics You Should Be Tracking
6 minute readWhen you’re a small business owner, it’s important to maximize your traffic whenever you get a chance. Sadly, a lot of business owners leave traffic on the table by failing to analyze and optimize their traffic stats. If your company relies on search engine traffic for any business aspect, then you’re doing it a disservice…
The Best WordPress Plugins to Capture Leads on Your Website
4 minute readEmail continues to outperform almost every existing marketing vertical. (According to McKinsey, “email is 40 times more effective at acquiring new customers than Facebook or Twitter.”) Luckily, getting started with building your list isn’t a difficult process. WordPress makes it easy and has dozens of plugins you can choose from. Building an engaged email list…
How to Create an Irresistible Lead Magnet
5 minute readSo you’ve written a couple of stellar posts and have seen some traffic come in. But what’s the point of all that traffic if it’s not being converted into customers? That’s where your email list comes in. According to Gigaom Research, “marketers consistently ranked email as the single most effective tactic for awareness, acquisition, conversion,…
