The phrase content is king is as true as it’s ever been (even if it is a little clichéd by now!) Without content, you simply don’t have a digital marketing campaign.
But it’s not enough to just have content filling up your website. Your content has be unique and engaging — otherwise, who will want to read it?
There is definite pressure online to stand out from the crowd. You need to be different but still interesting. That is why marketers are constantly trying new ways to keep their content relevant.
The Future of Content Marketing
One of the best ways to make sure you’re ahead of the game when it comes to your content is to keep an eye on future trends in content marketing. There are plenty of trusted blogs that have become authorities on content marketing trends and how best to go about recognizing them.
We’ve rounded up 10 of the best blogs about the future of content marketing in 2018 that you should read right away.
1. How Marketing Must Evolve: 19 Leaders Peer Into Future of Content
The Content Marketing Institute asked industry professionals how marketing must evolve in the future. They speak of the importance of building online communities, making content relevant to consumers, prioritizing quality, and more. It’s a nice rundown of what to focus on to make sure your content is always top-notch.
2. The Future of Content Marketing Isn’t Content Marketing
This piece looks at the evolution of content marketing and how the old ways have died out. The way we strategize, the types of content, and even how we approach different audiences is very different to how it was even a few years ago.
3. The Future of Content Marketing: How People Are Changing the Way They Read, Interact, and Engage With Content
Focusing on the way people absorb information is also an important aspect of content marketing. Just as web practices change, so do the users, which means people’s browsing habits are constantly changing. The way they want to read or interact with content evolves based on new technologies.
4. 21 Experts Predict the Future of Content Marketing
This detailed infographic-style post gathers advice from 21 industry experts on the future of content marketing. Rank Watch asks five key questions about the number-one social platform, content lengths, the best tools, and more.
5. The Future of Content Marketing: 7 Predictions You Need to Know
Kuno Creative have also put together a few predictions for the future of content marketing by looking at new technology, current affairs, and the types of content consumers will be most drawn to. Quality and integrity feature quite highly.
6. Why Interactive Content Is the Future of Content Marketing
In this article, the focus is on the future of interactive content and how it helps increase conversions and boost traffic. Interactive is a quicker and easier way for users to absorb information so it’s gaining popularity in content marketing.
7. Predicting the Future of Content Marketing
A piece on the evolution of content marketing and how much more accurate search engines have become when looking for content. Because of this, proper SEO and accurate keywords are necessary to make your content easy to find online.
8. Storytelling Is the Future of Content Marketing Strategy in 2018
In this blog post, Smart Insights focuses on the art of storytelling and how it will shape the future of content marketing. By using images, videos, and posts that speak to people’s emotions rather than their logical side, you give your content warmth and humanity.
9. 9 Content Marketing Trends to Look Forward to in 2018
Another look into the near future of content marketing, Neil Patel uses current stats to map the most likely trends in 2018. There is a definite focus on adaptability, no matter what form of content you’re working with.
10. The Future of Content Marketing — 3 Predictions You Need to Know
Being adaptable as a content marketer means you have to be able to foresee what the next big thing could be. Marketing Insider Group does a good job of making a few predictions that you might want to look into. Often, trends can be seen coming. Other times, they’re a little harder to anticipate.
Content Marketing Trends
So, what’s the takeaway? Ultimately, you need to be constantly adapting and experimenting with new ideas. As a content marketer, you need to be thinking of new types of content to present and also new ways to present that content.
For example, short, subtitled videos on Twitter get the point across a lot quicker and easier than a long-form blog article on the same subject. That’s not to say there’s no place for long-form blogs anymore — they just don’t apply to every subject.
As soon as your audience becomes accustomed to receiving content in a certain way, that’s what they’ll demand in the future. As soon as content marketers become proactive about their content and presentation, using feedback and analytics to measure how effective their content is, the improvements will speak for themselves.
Content Marketing With Automation Agency
There are a number of online platforms that get used as part of your content marketing strategy, and the Automation Agency team are experts in all the leading ones. With our concierge service plans you can get unlimited monthly tasks in design, development, and automation.
Want to see Automation Agency in action? Take a video tour of our service.
