Getting People to Subscribe to Your Email List – Six Crucial Tips

Carl Taylor | March 9, 2020

Having great automated sequences means little if you don’t have people in your list. You need to find more prospects to maximise your email campaigns.

Every business owner wants to grow their email list.

The larger your list, the larger the audience that can receive your email messages. This means that you have more chances to engage potential clients. And if all goes well, you’ll ultimately generate more sales for your business.

Of course, this assumes that you have an effective sales funnel.

The problem is that it can be hard to build a list. You’ve got to find ways to convince people to subscribe before you can hit them with your messages. Simply put, you need to take your email list to the next level.

That’s where this article comes in. These six tips will help you to get more email subscribers.

Tip #1 – Develop a Lead Magnet

Long gone are the days when you could just ask people to subscribe to your email list. Nowadays, prospects expect to get something in return for giving you the opportunity to talk to them.

That’s where a lead magnet comes in.

On the basic level, a lead magnet is a piece of content that you use to convince people to subscribe to your list. For example, you could offer a free eBook that confronts a core problem your audience has. You could offer this eBook to prospects for free… if they provide you with their details.

There are many other examples of potential lead magnets you could use. We go into more detail about how to build a great lead magnet here.

Of course, having the magnet is only the first part of the process. You need to make people aware of how great it is. And you need to provide them with a place to go to get their hands on it.

Typically, business owners use paid advertising to build awareness of their lead magnet. For example, you might put out a Facebook ad that talks about your audience’s problems. That ad links to a landing page, which contains the lead magnet and capture form.

You’re essentially creating a lead generation process here. And Automation Agency can easily handle several steps of this process for you. If you have the content, we can design the lead magnet, and we’re able to build a landing page and form for it. Just send a task to the Concierge Service to get started.

Tip #2 – Build Pop-Up Forms into Your Website

Both business owners and prospects have always had a love/hate relationship with pop-up forms. Many see them as an inconvenience because they get in the way of what a visitor actually wants to see. As a business owner, you may feel wary about building them into your website.

But regardless of how you feel about pop-up forms, they have an undeniable success rate. According to AWeber, pop-up forms convert 1,375% better than the standard forms you have on your website.

That means you have to leverage them.

The key here is to make the form as non-intrusive as possible. If you bombard a visitor with pop-ups from the moment they open your website, they’re likely to bounce away quickly. Instead, consider using an exit pop-up form. This is a form that activates when a user is about to leave your website. It’s essentially a reminder that you’ve got a ton of extra stuff to share with them.

They just need to subscribe to see it.

Tip #3 – Make Sending Details as Easy as Possible

People do not want to spend an eternity filling out lead capture forms. They also don’t want to have to waste time on finding your form if they want to subscribe.

You need to make it simple for somebody to send their details to you.

Start with the forms themselves. Examine what you have and ask yourself if you really need to collect every piece of data you’re asking for. In most cases, you can trim your existing forms down, especially for email subscribers. All you really need is their name and email address.

Some marketers even argue that you don’t need a name. Just an email address will do. Your opinion on that will vary depending on how much you intend to personalise your initial email.

You can also leverage the data you collect from your website and landing pages to help you determine where a prospect fits in your funnel. This means you don’t need to ask for a bunch of qualifying details either.

Finally, make the form accessible. Place it on any page you think can convince people to subscribe.

Tip #4 – Encourage Existing Subscribers to Forward Your Newsletter

There’s a risk/reward dynamic at play when a prospect is deciding whether to subscribe to your list. The potential reward is the quality of the information you share and the possibility of solving their problem. The risk is that you’re going to spam their inboxes with messages that they don’t want to see.

If you can minimise the risk and maximise the reward, you get more subscribers.

One way to do this is to encourage your current subscribers to forward your newsletter to their friends. This way, a potential subscriber gets a sneak peek at what you offer. This may be the final push needed to get them to subscribe.

Furthermore, consider offering incentives to existing subscribers to share your content. This will motivate them to help out, while also building engagement with people who are already in your list.

Tip #5 – Consider a Contest

This is a simple tip.

Jump onto your preferred social media platform and set up a contest. The nature of the contest is up to you, as is the reward. The key things to remember are as follows:

  • The contest shouldn’t demand too much. Make it easy to enter and easy to qualify for the potential reward.
  • The reward has to be something your audience actually wants. For example, a free strategy session with your business may work well.

How do you use this contest to build your list?

Make sending an email address the sole condition for entry into the contest. It’s quick, easy, and makes the reward you offer seem even greater.

Tip #6 – Optimise Your Landing Page

We mentioned above that you’re going to need to build a special landing page if you want to use a lead magnet.

The landing page itself is as important as the magnet offered on it. If the page is not fully optimised, you’re going to miss out on potential subscribers.

Perhaps most importantly, the landing page has to refer back to whatever the prospect clicked to land on it. For example, let’s say you used a Facebook ad that included your brand colours and a specific promise. Your landing page has to mirror those colours and relate directly to the specific promise you made.

The mistake we see a lot of people make is that they use a single landing page for dozens of ads. If the page looks generic, it’s not going to earn you as many subscribers.

The stats bear this out as well. According to Crazy Egg, businesses that have at least 15 landing pages get 55% more leads than those that have 10 or less.

Once you’ve made sure your funnels are consistent throughout, you need to start tracking. Keep track of the analytics to ensure they match up to your expectations. You can also leverage split testing to try out new elements and see what effects they have on conversions.

Automation Agency can help in a number of ways. We offer landing page design services and can help you to conduct split testing. Our Concierge Service is here to help.

It’s Time to Boost Your Subscriber Numbers

You don’t have to toil away with a tiny email list. You can get more people to sign up as long as you’re using the right strategies.

Create a great lead magnet and put it on an optimised landing page. Use contests to create interest and encourage your current subscribers to share your content.

And perhaps most importantly, remove the barriers to entry. Signing up to your list should be as simple as possible.

We can help you with several of the tasks related to building your email list. Send a task to Automation Agency if you need help with forms, landing pages, or split testing.

And don’t worry if you’re not a member yet. You can chat with our Right Fit Chatbot to see if we’re a good fit.

About the author 

Carl Taylor

Carl Taylor is the Founder & CEO of Automation Agency. For the past 10 years Carl has been building businesses and marketing them online through the use of Sales Funnels, Email Marketing Automation, Landing Pages, and Wordpress Websites. Carl is also a #1 author and highly sought after speaker and consultant whose work has impacted thousands of businesses across various industries worldwide.

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