Have you ever visited a website that was just a wall of text?
It’s overwhelming. There’s just too much information, you’re not quite sure where to look, where to start reading, or if you even want to read what is on the page.
Chances are, you left before even figuring out what the website was all about.
The same applies to your own website. If you’re not using graphics throughout your page, your visitors will be quick to leave.
High-quality visual graphics have a number of benefits when it comes to building an online presence. Not only do they make your page more interesting, but they can also improve your SEO and conversion rates.
Visuals add some excitement to your page. Whether they’re images, videos, charts, or even emojis, visuals can encourage your visitors to stick around a bit longer. The longer they stay on your page, the higher their chance of converting into a customer.
However, the graphics and images you include on your page should be strategic. Just as too much text can feel overwhelming, too many graphics can be a lot to take in.
To help you maximize traffic and engagement, here are seven graphics that you should include on your coaching website and social platforms.
1. Lead Magnet
A lead magnet can come in many different forms. From a checklist to a short report, this downloadable PDF is used to attract new leads that you can hopefully nurture into clients.
However, in order to make your lead magnet enticing to your audience, it needs to include high-quality images, graphics, charts, and more. Lead magnets should be engaging and descriptive, showing your audience what you’re capable of.
2. 3D Product Images
Product images help your audience better understand what they’re purchasing. However, two-dimensional images don’t always show off exactly what the product is.
A 3D product image gives a more complete look of what you’re offering. When customers know exactly what they’re getting, they’ll be happier with the final product. This can reduce returns, improve trust, and improve conversions.
3. Facebook Ad Image
Facebook Ads can be one of the best ways to promote your products and services. However, if you want your ads to be successful, you need to make sure your images stand out. When users aren’t searching for something to buy, your images need to be able to grab attention — something you’ll struggle to do with only stock images.
Facebook Ads have some strict rules for the images you use. This means you’ll need to ensure that the images you choose comply with their standards.
4. Blog Post Thumbnail
The thumbnail or featured image of your blog posts can appear in a number of places across the web. Not only will it be displayed throughout your website, but it will likely also be seen on social media and other platforms. If you want to attract attention to the post, you need to have an image that is interesting and attention-worthy.
Your blog post thumbnail needs to accurately represent the content of your blog. It will typically feature a relevant image and the title of your blog.
5. Printable Order Form
Most orders these days are done online. However, there are still situations where you’d want a printable order form for customers to place orders in person. In order to improve conversions, you want to ensure this order form is laid out professionally.
Your printable order form should be well designed and personalized to your business. This typically means including your logo, as well as some unique content related to your products or services.
6. Blog Sidebar Banner
Your website’s sidebar is prime real estate. As a consistent section throughout your website, the sidebar can be a great place to promote products and events, or share some of your most important information.
Graphics within the blog sidebar, such as a banner, can help you create something that your visitors will want to engage with. A high-quality image can grab attention and encourage your visitor to click through to learn more about what you’re trying to promote.
7. Membership Site Module Icon
Membership sites are a great way to build your online business, especially for coaches. When a customer or client signs into your membership site, you want them to know exactly what they’re logging into.
If you have a site built in OptimizePress, then you need to have a high-quality module icon for your membership site. Your membership site module icon should be representative of your brand and who you are.
Creating Graphics With Automation Agency
If you don’t have the time or skill to create your own images or graphics, Automation Agency is here to help. If you’re already a Concierge Client, go ahead and send us a task and we’ll get started creating your graphics for your coaching website.
If you’re not an Automation Agency client, you can see a few samples of our designs in our Design Portfolio.
