How to Build a Successful Online Business (And How Kajabi Can Make It Easier For You)

Carl Taylor | February 20, 2023

Saying that you’ll start an online business is easy. But making it happen – and growing the business – is another story. Discover the tool that can help you out.

A different kind of entrepreneurship is fast becoming a trend. And it’s called knowledge entrepreneurship. 

But what is it about?

See, a knowledge entrepreneur is someone who leverages their expertise and knowledge to create and grow an online business. In doing so, it allows them to reach a global audience and scale their income potential.

But much like the typical entrepreneur, building a successful online business can also present challenges for knowledge entrepreneurs. These challenges include creating and marketing their online courses and handling customer interactions. 

For knowledge entrepreneurs to overcome those challenges, all they need is the right tool.

One such tool is Kajabi. 

And this article will dive deeper into the features and benefits of Kajabi. Find out how you can use it to build an online empire as a knowledge entrepreneur. 

Whether you’re just starting or looking to take your existing business to the next level…

Kajabi can help you achieve your goals and grow your business.

About Kajabi

Kajabi is a powerful tool that allows knowledge entrepreneurs like you to create, manage and grow your online courses, coaching programs, and digital products in one platform. And it has led many individuals and businesses to achieve unbelievable levels of success.

In particular, it has enabled over 50,000 knowledge entrepreneurs in 120 countries to serve 60 million students. Plus, it has generated over $4 billion in sales since its inception in 2010.

It’s no surprise that many businesses, big and small, have worked with Kajabi to improve lead generation, turnover rates, and overall profitability.

Kajabi’s Customers

Kajabi services various profit-oriented individuals and businesses. Despite their different needs, its wide range of products and services allow entrepreneurs in any industry to up their game.

The platform’s clientele mostly consist of the following:

1. Freelancers

These are self-employed individuals who work on a project basis. Freelancers are not typically tied to a single employer. Instead, they work with multiple clients on various projects. 

They also have the freedom to choose the projects they work on, the clients they work with, and the hours they work.

Freelancers can be found in a wide range of fields, including writing, graphic design, programming, and consulting.

2 Content Creators

These are individuals or businesses that produce and distribute engaging and informative content, often in the form of videos, articles, podcasts, and social media posts. 

Content creators can be found in a plethora of industries, including entertainment, media, education, and marketing. 

3. Small and Medium Business

These are typically privately owned and operated and have a small number of employees. Small and medium businesses (SMBs) often operate in a specific geographic area and focus on meeting the needs of their local customers.

SMBs can be found in many industries, including retail, manufacturing, and service-based businesses. 

Clearly, each of these types of entrepreneurs operate differently. And they have different goals and challenges. 

Freelancers can choose the projects they work on. But they may have to work harder to find new clients. 

Content creators can easily create and distribute engaging and informative content. But they may have to work harder to build an audience. 

SMBs typically only focus on building a customer base and meeting the needs of their local customers. But they may have to work harder to compete with giant corporations.

But with the help of Kajabi, they can address those issues – and more.

What is Kajabi Used For?

Kajabi is an incredible tool that can help you produce content for customer attraction and enjoyment. You can also manage your business better with it via the built-in CRM and integrations with various banks and pay applications. It can also help you grow your business through its numerous marketing tools and templates. 

Here’s how:

1. Create

Monetising your knowledge and expertise through content creation is one of the most remarkable features of Kajabi. The platform makes creating online courses, coaching plans, and podcasts easy as pie.

Kajabi offers multiple templates with customisable designs and features intuitive design tools. So, you can create a mini-course or even a complete program hassle-free.

The platform also allows you to do many functions, like marketing your services, creating product packages, and scheduling meetings. You can even process payments, conduct live calls, and share resources.

Ultimately, Kajabi gives you resources that make the content creation process simplified and fuss-free.

2. Manage

Managing and organising your business becomes a smooth process with Kajabi. It’s because aspects like customer interactions, payments, and product delivery are integrated into the platform.

For instance, the platform has a built-in customer management system that allows you to efficiently handle customer interactions and support and build long-lasting relationships.

Kajabi also provides in-depth metrics and insights organised in web analytic dashboards that are understandable and usable. 

Additionally, the platform has payment integration with Stripe and Paypal, which makes it easy for you to process payments and handle transactions directly within the platform.

3. Grow

Kajabi has a range of features and tools that you can use to grow your business, including those for analytics, marketing, and SEO.

The platform’s email analytics technology also allows you to track and analyse the performance of your email campaigns, which can help you optimise your marketing strategies. 

Furthermore, Kajabi has a built-in affiliate program that allows you to promote your products to a wider audience and increase your visibility online.

Kajabi Pricing Plans

Kajabi offers monthly or annual subscription to any of its three pricing plans: Basic, Growth, and Pro. Each plan has different features and pricing options to suit the needs of different types of entrepreneurs.

Basic Plan:

  • Suitable for knowledge entrepreneurs who are just starting out or have a limited budget
  • Has features such as website creation, email marketing, and product delivery
  • Allows knowledge entrepreneurs to create and sell only one product or course
  • Limit of 3 products or offers
  • Limit of 3 custom domains
  • Limit of 3 team members
  • Limit of 3 custom forms
  • Limited access to analytics and SEO tools
  • Basic customer support

Growth Plan:

  • Suitable for knowledge entrepreneurs who are looking to scale their business and sell multiple products or courses
  • Includes all the features of the Basic plan, as well as additional features like webinars, affiliate management, and membership sites
  • Allows knowledge entrepreneurs to create and sell multiple products or courses
  • Limit of 10 products or offers
  • Limit of 10 custom domains
  • Limit of 10 team members
  • Limit of 10 custom forms
  • Offers advanced analytics and SEO tools
  • Priority customer support

Pro Plan:

  • Suitable for knowledge entrepreneurs who are looking to grow and scale their business
  • Includes all the features of the Basic and Growth plans, as well as advanced analytics, custom domains, and the ability to create custom forms
  • Allows knowledge entrepreneurs to create and sell multiple products or courses
  • Limit of 20 products or offers
  • Limit of 20 custom domains
  • Limit of 20 team members
  • Limit of 20 custom forms
  • Offers advanced analytics and SEO tools
  • Priority customer support

But which plan should you choose?

The Basic plan is often enough for knowledge entrepreneurs who are just starting out or have a limited budget. 

The Growth plan is best suited for those looking to scale their business and sell multiple products or courses. 

Lastly, the Pro plan is ideal for those already looking to grow and scale their businesses. 

Kajabi’s plans have different features and pricing options. So, make sure to choose the plan that meets your needs.

Pros and Cons of Using Kajabi

There are so many advantages to using Kajabi because of its abundance of valuable features. And these features make working so much more efficient and productive.

Among all of Kajabi’s offerings, these are the ones we deemed the most useful:

Pro #1. User-Friendly

Kajabi has a user-friendly interface that makes it easy for you to create and manage your online courses and membership sites. It features an intuitive drag-and-drop editor that you can use to customise the look and feel of your content.

Pro #2. Mobile-Responsive

Since Kajabi’s platform is mobile-responsive, online courses and membership sites created on the platform will look great on any device, including smartphones and tablets.

There’s also a mobile app for the platform, so you can access all of its features even if you’re out and about and only have your phone with you.

Pro #3. A Supportive Online Community

Kajabi has a large and active community of users who share tips and best practices for creating and marketing online courses and membership sites. This can be a valuable resource, especially if you’re a new user looking to learn more about the platform. 

Here, you can ask questions, get help from experienced Kajabi users in the community forum, and form relationships with other successful entrepreneurs.

Pro #4. Email Analytics Technology

Kajabi’s platform includes email analytics technology that lets you track the performance of your email campaigns, including open and clickthrough rates.

The data it provides can help you understand what’s working and what needs to be added to your email marketing efforts and make adjustments accordingly.

Pro #5. Payment Integration With Stripe

Stripe is a widely used and trusted payment processor that offers a secure and easy way for you to accept payments from clients. And with Kajabi’s built-in integration with Stripe, you can easily accept payments for your online courses or membership sites. 

While Kajabi is a powerful platform, it does have some disadvantages like:

Con #1. No Free Option

Users must pay a monthly subscription fee to access Kajabi’s features and tools. While this can be a barrier for some users, the cost of a Kajabi subscription is often outweighed by the potential revenue that can be generated from leveraging all of its features. 

It’s also true that the platform’s prices are slightly higher than other platforms. But it’s able to offer a more comprehensive feature list compared to its competition. As such, you may no longer need to subscribe to other third-party services.

Con #2. Limited Marketplace

While Kajabi does have a marketplace that can let other users discover your courses organically, it’s quite small.

Furthermore, it doesn’t have a search function for users; it only has a category filter. This might make it harder for your courses to show up.

Start Building Your Online Business With Kajabi

Overall, Kajabi is a wonderful tool that helps knowledge entrepreneurs like you scale their businesse more efficiently and effectively.

Use it to streamline the content creation process, automate the management of your business, and give you the proper analytics to grow your business in the right direction.

While it might come with a hefty price tag, the tools it offers and the convenience that comes with it easily makes up for it.

If you need help setting up Kajabi, get in touch with our Automation Agency Heroes. Our experts can help you set things up on the platform the right way and provide support so you can start growing a successful business today.

About the author 

Carl Taylor

Carl Taylor is the Founder & CEO of Automation Agency. For the past 10 years Carl has been building businesses and marketing them online through the use of Sales Funnels, Email Marketing Automation, Landing Pages, and Wordpress Websites. Carl is also a #1 author and highly sought after speaker and consultant whose work has impacted thousands of businesses across various industries worldwide.

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