Facebook Pixels for Coaches: How to Create, Set Up, and Use a FB Pixel on Your Website

Carl Taylor | September 11, 2018

Facebook Ads are one of the best ways to promote your coaching business online. They can help you attract more leads, convert more customers, and even connect with leads in the process of making a decision.

However, most of that conversion process won’t happen on Facebook.

Unfortunately, once they jump to your website, you won’t be able to see what they’re doing. While Google Analytics can help you track the pages they visit or how long they stay on your site, you’ll miss out on important personal details that Facebook can share.

In order to track what your customer is doing after they click an ad on Facebook, you need to use Facebook Pixels.

What Are Facebook Pixels?

A Facebook Pixel is a special code you can add to your website if you want to track conversions, collect data, and build lead lists based on your Facebook Ads.

With a Facebook Pixel, you’ll be able to gather more detailed information about your clients and customers. Rather than the limited information provided by Google Analytics, you can collect data they’ve shared on their Facebook profiles.

With the information collected, you can create retargeting campaigns, better optimize your ads, and develop more specific strategies for reaching your target audience. The stronger your ads are, the higher your conversions will be.

How to Set Up a Facebook Pixel

Luckily, you don’t need to be a tech genius to set up your own Facebook Pixel. In fact, anyone can do it.

Here’s the simple three-step process you can follow.

1. Create Your Facebook Pixel

To create your Facebook Pixel, you need to first log into the Business Manager section of your company’s Facebook account.

Then follow these steps:

1. Go to your Business Manager Settings tab within the Facebook Ads Manager.

2. Under People and Assets, select “Pixels.”

facebook pixels

3. Click “Create a Facebook Pixel” and give it a unique name.

4. Agree to the Facebook Pixel Terms and hit “Next.”

2. Set Up Your Pixel

Once you’ve created your Pixel using the steps above, you’ll be prompted to set it up.

How you set up your Pixel will depend on how you’ve hosted your website. Facebook Pixels will provide you with three options: Use an Integration or Tag Manager, Manually Install the Code Yourself, or Email Instructions to a Developer.

facebook pixels 1

If you host your website on a third-party system, such as Shopify or Squarespace, you’ll want to select the Use Integration or Tag Manager option. For websites hosted on WordPress, you’ll need to manually install the code or send it to a developer who can install the code for you.

If you use a third-party site for your website, Facebook will walk you through how to use an integration for the specific platform you use. Simply follow the instructions given to you within the set-up system.

If you’re choosing to manually add the code to your WordPress site yourself, you’ll need to add the code to the Header your WordPress site/theme.

3. Use Your Pixel

Now that the Pixel is installed, you’re ready to start retargeting and optimizing your ads.

If you’d like to retarget website visitors based on page visits, once your Pixel is installed, you can monitor and track who is visiting your site from Facebook. Using this audience group, you can then design a retargeting ad to bring leads back to your website. Here’s how:

  1. Once you’re logged in to Facebook, go to your Audiences.
  2. Already have audiences? Click the Create Audience dropdown and select Custom Audience.
  3. Don’t have any audiences? You’ll see audience creation buttons, rather than dropdowns. Click Create a Custom Audience. (If you need more help, here’s our blog post on how to create a custom audience).
  4. Choose the pixel you created earlier.
  5. Add rules to the section as desired. This is where you can choose to target people who visited specific pages on your website, spent a certain amount of time on a page, or visited within a particular date range. You can have up to 5 total rule sections per audience.
  6. Give your audience a name and click Create Audience.
  7. Now you can choose this Audience during ad creation and reach the selected group of people.

Here are a few other ways you can use your Pixel to improve your ad campaign for your coaching business:

Create a Custom Conversion: With Pixel, you can track specific conversions and design specific campaigns to improve those conversions.

Upsell Low-Level Clients: Pixel can also track what your clients are purchasing, allowing you to target each group of clients with unique ads. By creating a retargeting campaign designed for low-level clients, you can encourage them to make a larger purchase.

To get the most out of your Pixel, you’ll want to pay close attention to what your audience is doing on your website and what you can do to improve their experience.

Maximizing Your Coaching Business With Automation Agency

Facebook Pixel is just one of the ways you can improve your coaching business online. While we can’t create your Pixel for you, we can help you with many other online marketing tasks.

Download our 35 Task Ideas to get a small sample of what we do for businesses all around the world, and learn more about how we can help you streamline your business to be more efficient.

About the author 

Carl Taylor

Carl Taylor is the Founder & CEO of Automation Agency. For the past 10 years Carl has been building businesses and marketing them online through the use of Sales Funnels, Email Marketing Automation, Landing Pages, and Wordpress Websites. Carl is also a #1 author and highly sought after speaker and consultant whose work has impacted thousands of businesses across various industries worldwide.

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