Building a membership website on WordPress? Using the right plugin is necessary to give your customers the best experience.
Creating and managing a successful membership website is no small feat. To start with, you can run into a myriad of challenges with the design, structure and content. It’s also of utmost importance to ensure your customers or clients receive the highest value in return.
But one of the first issues you’ll encounter is choosing the right plugin or platform to do the job. After all, there are many choices on the market for membership website builders. Choosing one that’s a good fit for your vision and expertise will often come down to which platform has the most appealing features.
Perhaps you’ve even gone through a few platforms already and you’re just looking for something stable that you can use long-term. Your quest to find a suitable platform for your business doesn’t have to be as challenging as you think.
Complexity isn’t always the answer and fancy features don’t necessarily bring the stability that you need. It’s best to go for something tried and tested.
MemberMouse can be an ideal platform for your membership website if you’re in the market for a reliable solution. This article will cover its most beneficial features and why MemberMouse can offer the security and quality of life that you and your members deserve.
Why You Should Consider MemberMouse
Reason #1 – Quick and Easy Setup
MemberMouse can do many things, but its biggest accomplishment is its ease of use. The all-in-one platform is not only easy to install, but it’s also ideally suited for non-technical users, site managers, and beginner designers.
There’s no reliance on code to build and manage a membership website. While you can use code if you want, it’s unnecessary regardless of what you’re trying to change.
But is there a learning curve to it?
As with any new platform, you have to educate yourself and test out some things. After all, MemberMouse has tons of settings for you to explore.
But the good news is that making it work smoothly doesn’t require technical abilities or vocabulary. Its documentation and the various online tutorials give you more than enough to start using MemberMouse for your membership website.
Activating MemberMouse is simple. Once it’s live, you get two more menus in the WordPress dashboard – one is for the MemberMouse primary work area and the other is the Reporting Suite.
Reason #2 – Customisable Checkout
Let’s say a customer is trying to buy something but the website redirects them to a third-party checkout service. It’s hardly a professional approach, and it’s one that you won’t see from mature businesses.
Having your own checkout process doesn’t just look good. It’s also highly convenient for your members. That’s why in MemberMouse, checkout pages are fully customisable.
To start with, you can capture personal information and email addresses and inform site visitors of what each of your products offers. You can also include a couple of payment processors such as PayPal.
MemberMouse lets you design your checkout pages using shortcodes, which makes the process even better. The platform also allows for additional checkout features, many of which are often reserved for top-tier shopping cart solutions.
Reason #3 – Upsells and Downsells
You’ll see upsells on almost any website that sells stuff. But don’t think that it’s always an easy feature to integrate. MemberMouse gives developers and site managers the option to create different upsells, each with their individual path of design.
One-click upsells are available, which makes everything more convenient to the end-user. Ideally, you’ll only add upsells to the checkout process. But nothing’s stopping you from inserting them in other areas of your site.
With that in mind, not everyone’s willing to cough up more money. Perhaps you have members that contemplate cancelling their subscription. How do you deal with that?
This is where the downsell feature comes into place.
When a member tries to leave, you can prompt them with a new offer. For instance, you can suggest downgrading instead of cancelling while also providing a list of benefits they can still enjoy. And like upsells, this is a one-click feature for added convenience.
Using upsells and downsells is necessary to ensure that you get the most value out of each member. Not having these options tends to lead to missing out on profitable opportunities.
Reason #4 – Content Protection
One of the staples of running a membership website is content dripping. Therefore, content restrictions help you avoid giving away your knowledge for free.
You’ll find the first important control measure in the membership area. As you configure a membership level, you can restrict access to various content categories on your website. Thus, you protect your IP by only allowing those who paid in full to see your most valuable content.
Under the MemberMouse Options menu, you have even more customisation options. One of the coolest features here is the ability to create access rights for individual pieces of content. For example, you can make an eBook free for certain groups only – it’s all based on either the membership level or bundle that members chose.
Furthermore, you can allow access with a time constraint. In doing so, you can create a sense of urgency for people to revisit your website. Or you can allow access on specific days, thus setting up a smooth content dripping system to keep people engaged for longer periods.
Reason #5 – Membership Levels
MemberMouse’s membership customisation options work smoothly. In particular, the platform lets you create multiple membership tiers for your website. Accessing this feature is done under Product Settings.
Once you create a new membership level, you can make adjustments to the following:
- Trial period
- Custom recurring schedule
- Shipping details
- Bundle offers
- Commissions (for running affiliate programs)
After you’ve created a new tier, you can edit it under the Membership Levels menu. You can then assign a specific membership level to each product. This enables you to apply different levels of protection, give members specific user roles, customise the members welcome email, and more.
The level of in-depth control you have is impressive, yet the process itself is easy to understand and follow.
One of the most unique features is Create Member. MemberMouse gives you complete control over who can join your website and what they can access. However, it also lets you create a member manually. It can be very helpful if you want to comp the membership for an influencer, tester, reviewer, etc.
Reason #6 – Comprehensive Tracking
It’s challenging to keep track of things when you have multiple membership levels, restricted content, and other products. Since your attention splits between multiple vital metrics, it’s impossible to understand the state of your website without a reliable management platform.
For example, you need accurate tracking and reporting to know your most productive sales channel, marketing campaign, trial membership, and so on. Through Zapier, MemberMouse offers seamless integration with various accounting systems (e.g. QuickBooks).
MemberMouse lets you track and record transaction information. And from there, it can automatically send it to your accounting software when you need to perform more in-depth analyses. Multiple criteria are available so you can sort through the data as you wish.
Tracking is helpful for another reason.
Figures from many data points can give you insight into your members. That means that you can gauge member engagement, satisfaction, behaviours and even calculate the lifetime value of customers, among other things.
But the level of data tracking doesn’t stop there. MemberMouse lets you go deep into individual members’ histories and check their logs. The platform offers a solid and accurate reporting tool that makes everything easier, from marketing to sales to forecasting trends.
Reason #7 – Automation Options
Managing a membership website can be very time-consuming. Therefore, more businesses try to use automation in most processes. Automating tasks not only saves time but also enhances customer service and experience.
So, what are some of the things that you can automate with the MemberMouse platform?
It begins with accounts. To be precise, it’s possible to automate access for new accounts based on their membership levels. Furthermore, the platform enables you to set up internal notifications, send out personalised messages, or set up phone calls.
And to empower members even more, MemberMouse offers a service titled My Account Self Service. It’s an interesting feature that allows members to configure their accounts without customer support input. This service lets them check their purchase history, reset passwords, update account information, change membership levels, etc.
As a bonus, you can even allow members full control over their accounts. This means that when someone needs to cancel or change an email address, they can do so without contacting customer service.
Perhaps one of the most helpful automation features is the payment follow-up system. It’s designed to help you manage failed payments or overdue accounts. The platform can automatically rebill customers, send follow-up emails, and even revoke user access when necessary.
Overall, the platform does a great job automating communications, data sharing, and reducing the number of manual tasks necessary to manage a membership website.
The All-in-One Solution for Your Membership Website
Designing and managing a membership website has never been easier with all of the tools available today. And a platform such as MemberMouse can help you scale a subscription-based service and customise it to your specifications.
Its comprehensive tracking, ease of use, content protection, and automation features particularly stand out. In fact, it’s the platform’s seamless automation of time-consuming tasks that probably gives it its powerful position on the market.
Although it’s not necessarily the newest, MemberMouse has been improved constantly over the years. It keeps getting new integrations, smoother operational processes, and additional quality of life features – for internal and external use.
With that in mind, its implementation can still be tricky. Not everyone has time to learn even the simplest of platforms after all. That’s why if you’re looking for the smoothest and most optimised implementation, perhaps our Concierge Service can help.
Our team of experts in Automation Agency know the ins and outs of the MemberMouse platform and can assist in configuring pages, creating and automating tasks, and making the transition more effortless for you and your members.