Selling Online? SamCart Might be the Best Platform for You

Selling Online? SamCart Might be the Best Platform for You

Whether you’re selling digital or physical products and services, you need an online presence. Making things easy on your customers will only help you generate more sales.

By definition, e-commerce sounds very simple – it refers to commercial transactions that happen in the digital world. But in reality, this is such a massive environment that e-commerce is now one of the most essential aspects of many consumers’ lives.

You can sell almost anything online these days. Most businesses do just that across a vast array of industries. And yet, it is also why tons of companies have a hard time scaling and increasing their sales.

Why?

The popularity of e-commerce has created a hectic and fiercely competitive environment. Every niche offers consumers countless options. So, it’s up to you as a business owner to use the best tools at your disposal to create an advantage.

One such tool can be SamCart.

It’s one of the leading Direct-to-Consumer platforms on the market. You can use it to set up an easily manageable and flexible sales channel for digital products and online services.

The platform is tagged as an ideal choice for makers, sellers, and doers. And thanks to its ease of use and numerous helpful features, that statement rings true.

While SamCart’s primary area of focus is the checkout page, let’s dive deeper into it and take a look at some of the reasons for considering it as your preferred D2C platform.

What Makes SamCart an Excellent Option?

One-Click Upsells

What do some of the world’s leading e-commerce platforms have in common? They all make it very easy for shoppers to add more items to their order.

Maybe you think upsells don’t always work. But ask yourself…

When was the last time you bought a single item when ordering online from the top retailers?

As a matter of fact, you can find these upsells anywhere, from your car dealership to online retailers and all the way to the hospitality industry.

The beauty about upsells is that they may not seem like much to some customers. But if enough of them bite on the offer, that’s a lot of money coming your way.

That means if you don’t focus on upsells, you risk leaving a significant chunk of revenue on the table.

But here’s the thing.

People want to know about options and related products, even if they don’t actively search for them. Hence, upsells can easily increase your average order value. It informs people that you have something else for them and makes it simple for them to buy.

SamCart helps you do just that.

Its One-Click Upsells feature provides the customer with an extra offer right after their initial purchase. This also makes tracking the offer to the first purchase possible with a single click.

You also get a good variety of products or services that you can upsell to your customers. Furthermore, it’s easy to set up and even easier to expand your options list if you already adopted SamCart as your leading platform.

It’s even possible to customise the One-Click Upsells to fit your unique requirements. You can add multiple products per offer and include additional payment options that become available only if the buyer takes up the offer.

Checkout Pages Optimised for Conversions

Every online business needs a checkout page that ticks all the right boxes. What’s even more crucial is to have that page optimised for various platforms.

In this aspect, SamCart does users justice on multiple fronts.

The platform offers a variety of templates expertly designed for high conversion rates. Each page also has a sandbox mode, which is great for testing purposes and further customisation. But it’s the ability to test before going live that’s the main perk here.

Another interesting aspect comes from built-in elements like testimonials, guarantees, and so on. These are bonus features designed to help boost conversions by lending credibility and establishing trust with customers.

Now, when talking about customisation options, SamCart doesn’t disappoint. After all, its main goal is to help businesses create killer checkout pages with high conversion rates.

Take a look at some of the elements you can edit freely:

  • Button text
  • Fields
  • Colours
  • Testimonials
  • Terms & Conditions
  • Logo
  • Guarantee section text and title

What’s more, SamCart has continued to add more features over time. So, there’s no way to anticipate what exciting design features may become available in the future.

Drag-and-Drop Editor

Initially, SamCart’s editor wasn’t super impressive. Some might even call the old editor complex if they didn’t have a technical background in design.

But the new and improved editor now has a drag-and-drop feature – a game-changer, especially in this niche. It makes customisation go much smoother and enables inexperienced users to learn how to use SamCart easier.

This feature lowered the learning curve by streamlining various possible adjustments in the checkout page and landing page designs.

Affiliate Centre

What’s one of the best ways to increase your digital product and services sales?

Unfortunately, your own marketing can only get you so far. But what if you could have an army of people promoting your products for a tiny commission?

Affiliate marketing is perhaps stronger than ever. In fact, it’s now offered by all the top e-commerce retailers.

SamCart’s Affiliate Centre is one of the platform’s main draws as it has one of the most robust management systems for the owner of an affiliate program. As a result, it’s easy to onboard and keep track of everyone who promotes and generates sales on your behalf.

To make things even more beneficial, there’s no upfront cost when working with affiliates. If they convert, they get paid. If not, you don’t spend any money.

All in all, the Affiliate Centre is a great way to expand your online exposure, boost sales, and generate more traffic. The amount of networking it can lead to is nothing to scoff at either.

Comprehensive Integrations

Third-party integrations can be the deciding factor when picking an e-commerce platform. While SamCart doesn’t necessarily excel in this area, it can offer you everything you need.

If you want to integrate payment processors, PayPal and Stripe are both available. In terms of email marketing solutions, you have access to Active Campaign, Ontraport, iContact, MailChimp, and more.

You can also integrate various membership platforms. Names like Digital Access Pass, Membermouse, and Post Affiliate Pro are among the most notable solutions that enjoy SamCart support.

Now, as previously mentioned, SamCart does okay with integrations, but it’s not the best platform in this regard. It’s because there are a couple of things that lack native support or choice across different segments.

However, SamCart offers a workaround, too.

The platform allows you to integrate Zapier easily. This software can then provide you with a broad range of other exciting tools like webinar platforms, additional payment processors, fulfilment systems for physical products, etc.

Besides, if you think this may be too complex or time-consuming, you can always reach out to us. Our automation team can offer assistance with SamCart integrations and many of its other features.

Split A/B Testing

You already know the concept of A/B testing sales pages, landing pages, and even opt-in pages or CTAs. It’s always a good idea to have two versions and pick whichever gets the best response.

But did you know that not too many businesses actually split test the checkout page? Furthermore, you can arguably lose more customers on the checkout page than on any other page before it.

Why?

Customers want things to be easy for them, especially when they’re seconds away from buying something. A complex, slow-loading, or confusing checkout page may cause people to abandon their carts. That means you’re not getting the sales you want or the data you need.

This is where SamCart’s A/B testing feature becomes beneficial.

Consider the fact that you have immense flexibility in making adjustments. You can also create a wide range of variations and scenarios that you can test before going live. Once you find the perfect design, the software makes it easy to dispose of all the extras used during the test.

A minor inconvenience is that you can’t split test with different prices for the same product. That said, you can always create two products to test two different prices. Besides, testing the design and responsiveness is more critical.

In-Depth Tracking and Reporting

You hear people talk about revenue optimisation. This is because they want to make more money based on the available resources and systems.

With SamCart, the One-Click Upsells feature is part of the revenue optimisation package. In addition, you have access to many more features that can help.

For example, you can use something called Smart Pixel Tracking. It’s an excellent tool that allows you to track where your sales come from – whether it’s Google ads, Facebook ads, affiliate links, and so on.

SamCart also provides advanced reporting and real-time data. This allows you to keep a close eye on your sales, traffic, and customer tendencies and to make adjustments as you need them.

Payment Flexibility

As already mentioned, SamCart doesn’t have native support for gateways other than PayPal and Stripe. But you may not even need to bother adding others unless you know your customers want them.

Consider that you can offer payment options like subscriptions, one-time prices, split-pay, and even no processing fees with the platform. SamCart also allows you to offer free trials, quantity limitations, and even eight different currencies. And that’s all great for your customers.

What else does it offer that may make it an ideal platform?

The free SSL Certificate is always a nice perk. But the test payments feature might be the primary draw when it comes to setting up payment gateways.

Again, it’s that ability to split test everything and ensure you have a streamlined and secure process before going live that makes SamCart a solid platform.

A Platform for Business Professionals

Even without a technical background, it shouldn’t be hard to understand why SamCart is one of the most popular D2C platforms. Its integration of digital and physical offerings can be life-changing for some companies.

The platform’s mild learning curve makes it an attractive choice, as does its impressive list of features. Not to mention, the amount of customisation you can do and having access to professionally designed checkout page templates can give you a big advantage over your competitors.

But, ultimately, the platform is all about preventing lost customers just as they’re ready to buy your product or service. The fact that it also offers some assistance with marketing, boosting sales, and other things comes as an exciting and valuable perk.

So, what do you think about adding SamCart to your arsenal to capitalise on extra conversions?

If you’re ready to take it out for a spin, consider reaching out to our Concierge Service. Our automation team can help you integrate third-party apps in SamCart and assist you with designing pages, testing features, and anything else you may need.

 

About The Author

Carl Taylor

Carl Taylor is the Founder & CEO of Automation Agency. For the past 10 years Carl has been building businesses and marketing them online through the use of Sales Funnels, Email Marketing Automation, Landing Pages, and Wordpress Websites. Carl is also a #1 author and highly sought after speaker and consultant whose work has impacted thousands of businesses across various industries worldwide.