With the right add-ons, your WooCommerce website could become a marketing powerhouse. Take a look at some of the best options available.
No one could have predicted that a WordPress plugin would develop into a massive e-commerce platform. Yet that’s precisely what happened with WooCommerce.
Since its inception in 2011, the platform has amassed an impressive user base. WooCommerce now powers around a third of all registered e-commerce sites and this has been the norm for over five years.
Certainly, there are a plethora of smaller WordPress websites that might be using WooCommerce for their online stores – this should come as no surprise. But the platform’s real success is evident from its market share of one-fifth of the top million e-commerce sites.
This WordPress plugin is the preferred tool for both small and large e-commerce businesses.
What’s the edge WooCommerce has over many other similar services?
A large part of WooCommerce’s appeal might be in its open-source nature.
Like WordPress itself, the platform’s open for add-ons, third-party plugins, and themes. The customisation and flexibility that it offers are extensive, with hundreds of extensions available and more than a thousand plugins to choose from.
If you’re one of the millions of WooCommerce users, you probably have an idea of how useful and effective some of its plugins can prove. This is particularly true of powerful marketing plugins.
However, the sheer number of options might seem overwhelming and coming to a decision is likely not at all straightforward.
That’s why in this article, we’ve compiled a list of the best marketing plugins for WooCommerce that could vastly contribute to the success of your e-commerce business.
Designed as an all-in-one marketing automation plugin, Beeketing comes with a lot of apps geared towards providing a complete marketing solution.
These apps are designed to help you market your products better, increase sales, build a loyal customer base, and retain those customers.
Here’s a brief overview of some of the plugin’s vital functions:
- up-selling and cross-selling
- checkout popups
- real-time sales popup
- personalised follow-up emails
Beeketing is an app package that’s considered as one of the best marketing plugins around and one that could replace several smaller plugins. Among all of the strong points, it’s worth mentioning the plugin’s available both for free and for premium subscriptions.
Plugin #2. InstantSearch+
Having a fast and comprehensible search option on your online store can significantly impact conversion rates. As the name says, InstantSearch+ provides your site with just that.
This search plugin is cloud-based so it ensures your server isn’t additionally burdened. From a marketing perspective, it works towards enhancing user experience without requiring extra resources or slowing the site down.
InstantSearch+ has several highly functional and convenient features, such as:
- quick search
- instant search suggestions
- automated search filters
- learning algorithm
Convenience and ease of use are critical factors in customer satisfaction, so a versatile search extension offers obvious benefits to every e-commerce venture.
You can try out InstantSearch+ for 30 days free of charge, after which you can decide to subscribe at a price of $4.99 per month.
Plugin #3. Metrilo
Customer data is a marketing gold mine. And this is where a plugin such as Metrilo can shine.
Metrilo provides you with information about your customers, product sales, and revenue. The detailed data you get from the plugin can help you find the weak points in your online store and improve on them.
But Metrilo doesn’t just measure the data – it acts on it.
It has CRM and email functionality that can prove exceptionally effective when paired with the analytics.
Here are some of the features that come with the plugin:
- real-time analytics
- integration with other plugins
- individual customer profiles
- email campaign creation
These main points don’t even begin to exhaust the complete list of advantageous features that come with the plugin. Not to mention the additional options available in different plans.
Pricing might seem steep for some, as the least expensive Essential plan for Metrilo costs $119 per month. But if properly employed, the detailed analytics and other functionality could easily prove to be worth the cost.
Plugin #4. Product Reviews Pro
WooCommerce Product Reviews Pro handles everything related to customer feedback. Anyone with a passing knowledge of e-commerce knows how crucial feedback can be for conversions. After all, a majority of consumers base their decisions on existing reviews.
While the basic WooCommerce plugin already has decent options when it comes to customer reviews, Product Reviews Pro greatly expands that functionality.
Among the most useful features of the plugin are:
- review filtering
- image and video support
- review queries and qualifiers
- upvoting, downvoting, and flagging
The extensive user review options can contribute to customer satisfaction and even boost healthy discussions about your products. And this can help you build a loyal community of customers around your brand.
Product Reviews Pro offers a free demo for you to see if it’s right for you. After that period, it will cost $79 per month and billed annually.
Plugin #5. Coupon Pop
If you want a marketing plugin capable of boosting your monthly sales by a third, Coupon Pop is a great option.
From a marketing standpoint, the popup coupons can help fill up your mailing list fast. Meanwhile, discounts and special offers are always attractive when it comes to conversions and sales.
The plugin has several relatively straightforward functions bound to aid your business and make your product offers more tempting, such as:
- popup coupons
- customisable templates
- discount rewards for social media engagement
- targeted offers
A plugin that can help your sales as well as promote your business on social media is extremely convenient, to say the least. If you employ it properly, you might see some significant improvements in your e-commerce.
Coupon Pop comes in three pricing plans, starting from $9.99 per month.
Plugin #6. Google Analytics Pro
Not much needs to be said about Google Analytics – certainly not to anyone who wants a detailed overview of their site traffic and performance.
Integrating Google Analytics with your e-commerce store will give you all the data you need to tailor your strategy to current trends. And with a firm grasp on the metrics, you’ll get a clear picture of the areas that are performing well and those that need improvement.
The complete list of features found in Google Analytics Pro would be too extensive to fit here, but we can single out some of the essentials:
- detailed e-commerce tracking
- conversion rate overview
- viewing sales by category
- sales process monitoring
The Google Analytics Pro plugin will undoubtedly provide excellent insight into your online store performance. And if you pay attention to the data and act on it accordingly, you’ll be able to consolidate your marketing and business efforts to significant effect.
The plugin comes in two variants – Free and Pro, with the Pro variant adding all the bells and whistles. A monthly subscription for a single site is priced at $29.
Plugin #7. Omnisend
Having the ability to control your email campaign from your website could prove a great plus for your business. And with Omnisend, you’ll get just that.
The plugin allows you to create welcome messages, order confirmations, and contact abandoned cart customers. You can do this via email and through additional SMS automation.
On top of the messaging, Omnisend will generate detailed reports about campaign performance, which could be invaluable in moving forward.
Among its crucial features, Omnisend offers:
- behaviour-based customer segmentation
- personalised messages
- email campaign design
- detailed marketing reports
This plugin is focused on doing one job – and doing it well. All you need to do is make sure your messages are well-crafted and engaging. Omnisend will take care of the rest.
Besides the free option, the plugin has three pricing plans. The Standard plan is the most affordable because it will only set you back by $13 cost per month if billed annually.
Plugin #8. Yoast SEO
Search engine optimisation, or SEO, continues to be a vital factor through the history of online marketing. And when it comes to WordPress sites, Yoast offers extensive support for it.
With the Yoast SEO plugin for WooCommerce, you can integrate the powerful SEO tool into your e-commerce site. It can help optimise your site in the backend while boosting your brand’s search engine and social media presence.
Yoast SEO has plenty of excellent features to aid your online store, such as:
- professional SEO tools
- effective social media promotion
- clears the sitemap of unnecessary entries
- enhanced site functionality
You most likely won’t go wrong if you opt for this professional SEO plugin. Tackling the vital points of online marketing, it could improve your e-commerce performance in a big way.
Yoast SEO for WooCommerce has different pricing plans depending on the number of sites covered. The price for a single-site plan starts at $49 per year.
Plugin #9. Recommendation Engine
As a marketing plugin, Recommendation Engine lives up to its name. Its primary focus is on existing customers and improving sales through relevant recommendations.
It’s a direct, straightforward tool for your online store. While it’s primarily intended for boosting sales, it can also contribute to CRM by catering to customer needs and wants.
Some of the essential features of Recommendation Engine are:
- recommendations by purchase history
- recently viewed items
- items frequently bought together
- up-selling and cross-selling
Every plugin that contributes to customer satisfaction is a welcome addition to an e-commerce site, and Recommendation Engine can perfectly fulfil that purpose.
The plugin’s available for $79, billed annually.
Boosting Your WooCommerce Site With Great Tools
If you want to get the most out of your WooCommerce store, you should take advantage of the platform’s open-source flexibility. In fact, with the performance boost that you can get from the best plugins, it would be a mistake to pass up the opportunity.
While setting up a WooCommerce WordPress website could prove challenging, installing the plugins after the fact should be more straightforward.
But understandably, not everyone will have an easy time in handling such tasks, yet you’ll want to ensure every feature is running properly.
If you need assistance in transforming your WooCommerce site into a powerful marketing and sales hub, Automation Agency is there for you. Feel free to talk to our Concierge Service and we’ll make sure your business starts blooming with the most effective marketing tools.
Go to this link to find out about the full range of our services and start growing your business now.
