How well you communicate with customers can have a huge impact on your revenue. Here are six ways that you can get better at communicating
Why is communication so important when it comes to driving revenue for your business?
The simple fact is that almost no prospect feels ready to buy when they first make contact with you. They want to learn who you are and what solutions you offer for the pain point that affects them.
This is even true of referred clients. Yes, they’ve received a recommendation from one of your satisfied clients. But they’re still not ready for the sales pitch.
They want to communicate before they take action.
The simple reason for this is that effective communication builds trust. It allows you to move people through your funnel until they’re ready to make a buying decision.
That means you’ve got to deliver the right message for each stage of the customer’s journey. Automation can help here. A quality CRM, coupled with an understanding of how to use it, allows you to manage communication more effectively.
With these tips, you’ll improve how you communicate. That means you’ll engage more customers and improve your chances of making sales.
Tip #1 – Equip Your Team With Great Tools
Without automation and a good CRM, your team has to manually communicate with potential customers. Prospects get lost in the shuffle and messages don’t get sent at the right times.
In many cases, previously warm leads cool down considerably by the time you contact them.
A quality CRM gives your team a tool that that they can use to automate the process. This saves enormous amounts of time while ensuring that they communicate effectively at every stage.
Building automated email sequences using your CRM takes a previously-manual process out of your hands. Equip your team with the right tools so that they can focus on the most important aspects of your business.
Automation Agency can help here. We can help you to create automated sequences and track your customers in a variety of CRMs. Send a ticket to the Concierge service to learn more.
Tip #2 – Leverage Your Content as a Communication Tool
When we talk about communication, we don’t just mean the direct conversations you have with clients.
Your content offers another way for you to communicate your message. Great content demonstrates that you’re an authority in your niche. Plus, it builds that all-important trust that takes someone from prospect to client.
Your customers value useful and relevant content.
For example, let’s say that a customer expresses an interest in one of your products. They’re not ready to buy yet but they want to learn more about it.
This is where you leverage any content that you have related to that product. Perhaps you have a piece on the benefits that the product offers. Maybe you have tutorials or testimonials that you could send to the customer.
This is all stuff that you’ve created already. Help your customer to find it and leverage that content to move them through your funnel.
Tip #3 – Make it Personal
When sending messages directly to customers, make sure to personalise.
With emails, include the customer’s name and use the data you’ve collected to discuss things they’ve shown an interest in. The same goes with ads and messages you send on social media. Collect data about your audience and tailor your ad campaigns to ensure people see relevant messages at the right times.
This is where your CRM comes in really handy. Use it to access important customer details before you make contact. More advanced users can set up tracking and lead scoring systems so they understand where the customer is in their journey.
From there, you can build personalised automations that pull customer data and insert it into your emails. Just send a task to the Concierge service to do this using your own CRM.
Tip #4 – Educate Before You Sell
Imagine your lead magnet’s just captured the details of a new prospect.
The first message that you send tries to sell them your product. There’s no nurturing at all as you go straight to the pitch.
That prospect will probably walk away from the relationship before it’s had a chance to develop.
Remember that early communication is all about strengthening the relationship with the prospect. If you’re going for the pitch with every message, you lose the chance to build any trust. The prospect will see that you have an agenda, which could lead to them ignoring any other messages that you send.
Focus on educating them first. Again, it’s all about guiding the prospect on their journey through your funnel.
Tip #5 – Introduce Real-Time Communication
Speed is of the essence when it comes to customer queries.
People don’t want to have to wait for hours or days before they get a response to a question. They want to find a solution to their problem right away.
This is where chatbots come into play.
A chatbot is an AI-driven tool that you can install onto your website or even within your social media profile. It’s capable of engaging in conversations with your customers without any intervention from you.
This makes it invaluable as a customer service tool.
For example, most businesses find that there’s a pool of common questions that many of their customers ask. Instead of wasting time on providing an answer to each customer manually, you can rely on a chatbot to do it automatically. Program it to recognise common questions so it can deliver instant answers.
The other benefit of chatbots is that you can use them to gather more information about your customers. This can help with future communications and marketing.
Automation Agency can help you to leverage chatbots to your advantage. Send a task to the Concierge service to find out how.
Tip #6 – Make Yourself as Accessible as Possible
Long gone are the days when the phone was the only way that customers could get in touch with you.
Today, you have to make yourself as accessible as possible so that you can gather feedback effectively.
Of course, you’ll still have your phone system. However, you should also offer an easy way to communicate via email. In fact, you could create an automation specifically for handling customer queries. This ensures none get lost in the deluge of messages that a growing business might receive.
Social media is also a key communication tool in modern business. In fact, a third of your customers prefer to use these platforms ahead of phones and email.
Make sure you’re accessible. For example, using a Messenger chatbot can help you to answer customer queries as quickly as possible.
However, it’s also crucial that you show that you’re active on your social media profiles. Respond to the public posts that people make about your company. Engage in the conversations that your followers have to show that you’re paying attention to their concerns.
This may require a little manual work on your part. However, there’s a side-benefit to keeping track of what your followers talk about.
Their questions and feedback can provide you with ideas for your content marketing strategy.
The key is that you provide as many channels as possible for customer communications. Give them the option to talk to you in the way that makes them comfortable. Accessibility means you’re more likely to identify and confront issues before they escalate.
Communication is Key
You may have identified communication as one of your biggest barriers to growth. With the use of a CRM and various forms of automation, you can smash through that barrier.
That means you’ll generate more leads. Plus, you’ll stay at the front of your customers’ minds because you’re consistently communicating with them.
Make communication a core focus in your business. These tips will help you to engage customers on a deeper level so you can guide them through their journey.
And at Automation Agency, we want to help make communication as simple as possible. We can help you develop automated email sequences that use the data in your CRM. Plus, we’ll help you to install a chatbot that takes much of the communication burden out of your hands.
Just send a task to our Concierge service to get started.
Perhaps you’re not yet a member? If that’s the case, talk to our Right Fit Chatbot to see if we’re a good fit for your business.
