What is Marketing Automation?

Carl Taylor | July 8, 2014

Let’s talk about a common question that gets asked which is “What is marketing automation?”

What is Marketing Automation?

The simplest way to think of it is giving the right people the right message at the right time.

It’s about taking potential customers or clients and giving them the right message when there at the right stage of the buying process. So they can end up making a buying decision or taking the action you’d like them to take.

It is all about putting the sales and marketing communication on autopilot. This way you don’t have to think about your entire sales process as its either 100% automated and it just makes you money or maybe it’s about 80% automated and it brings them to the point that they get on the phone when they are highly-qualified and ready to buy.

I hope that has been helpful. I hope that answers the question “What is marketing automation?” for you.


It is all about giving the right people the right message at the right time.

If you’ve got any questions, you can send me an email. I love to hear from you. Let’s talk.

About the author 

Carl Taylor

Carl Taylor is the Founder & CEO of Automation Agency. For the past 10 years Carl has been building businesses and marketing them online through the use of Sales Funnels, Email Marketing Automation, Landing Pages, and Wordpress Websites. Carl is also a #1 author and highly sought after speaker and consultant whose work has impacted thousands of businesses across various industries worldwide.

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