8 Opt-In Form Design Best Practices for User Friendliness and Conversions

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3 minute readDesign is often perceived as how something looks, but more often than not, it’s also how something works. We’ve all visited a site and been greeted by an opt-in form asking us to sign up for a newsletter or download a free resource. More than likely, we’ve also experienced a form that was confusing and…

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5 Critical Places to Add Website Testimonials for Increased Conversions

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4 minute readHaving positive feedback from customers on your website has been proven to increase conversions. A new customer is much more likely to use your services or buy your product if they know previous clients were satisfied. So satisfied in fact, that they put it in writing and let you put their words out there for the…

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How to Screencast With Screencast-O-Matic and Add the Video to Your Website

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3 minute readVideo is leading the way when it comes to content creation. It’s becoming more and more popular on social media and websites alike, as an easy way for users to absorb information or learn new things. Video has also been shown to boost conversions. Videos of products, for example, can make viewers up to 85%…

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How to Collect Stripe Payments With Your WordPress Site

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4 minute readAs a business owner, you know the importance of implementing a payment processor to your website that is trusted and works smoothly. There are a number of options for payment systems, but most business websites use PayPal, alongside the usual credit card options. Stripe is very similar to PayPal in that it’s easy to set…

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What Are Facebook Custom Audiences and Why Does Your Marketing Need Them?

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5 minute readAs more and more marketers are using Facebook advertising, custom audiences and smart targeting are becoming increasingly important to ensure that your ads are viewed by the right people. With a Facebook custom audience, you can create a tailor-made audience from your existing customer database. This can be based on your mailing list, people who…

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When Free Isn’t Free: The Opportunity Cost Formula

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4 minute readAll businesses, whether they are just starting out or have been around for a while, are tempted by free options. Starting or running a business is by no means an easy feat, so it makes sense to save money wherever possible. Free options, and in particular trying to do something yourself to avoid hiring a…

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Google Tag Manager Event Tracking: Superior to Tracking Codes?

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3 minute readA large part of digital marketing is knowing as much as possible about the people that visit your website. Information about where they live, how long they spend on your site, and whether or not they click on anything while they’re there is all required for effective marketing. To collect that information, you need what…

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How to Use the Yoast SEO Plugin for WordPress

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5 minute readIf you’re in the world of content creation, you will definitely have heard the term “search engine optimization”. In fact, you might even be a little tired of hearing it. But SEO is no buzzword. The importance of this practice to content marketing cannot be overstated. Even the most informative content will be doomed to…

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How to Design Subscription Tiers for a Paid Membership Website

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4 minute readPaid membership websites have become popular as a vehicle for the easy delivery of products and services. Having a paid membership site is a great way to earn regular income by sharing specialized content to those willing to pay for it, while also gating it from people that might otherwise try to steal it. With…

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A Guide to Increasing Your Landing Page Conversion Rate

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5 minute readA beautiful and well-presented landing page is arguably only as good as its conversion rate. After all, landing pages should be informative but they must also make it easy for users to go from browsing to buying. Luckily, optimizing your landing page conversion rate doesn’t need to be complicated. There are a number of ways…

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