Hotjar Review: How to Create the Best User Experience & Grow Your Website

hot_jar_review

There are tons of analytics tools, heat maps, surveys, polls, and other tools that allow you to get inside your visitors’ heads. But having all those tools at your disposal would surely be expensive, right? Well, with Hotjar you’ll have all those tools (and more) at your disposal, for a fraction of the cost. Did…

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6 Simple Tips for Creating Facebook Ad Images Like A Pro

creating facebook ad images

Facebook has over a billion active users. Chances are your ideal customers are using the platform at this very moment. So how do you reach them in a scalable way that actually impacts your business? With Facebook Ads, of course! However, connecting with potential customers via ads is easier said than done, especially if you’re…

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How Can I Use Zapier for My Business? 11 Helpful Integrations

how_to_use_zapier_for_marketing

You’re probably looking for ways to automate your business more easily. When you automate certain repeatable tasks, you free up your time to focus on more valuable tasks. It’s a no-brainer. Zapier can help you save time, easily accomplish projects, and stay ahead of the competition. What Is Zapier? Zapier is a tool that connects…

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5 Easy-to-Use Tools to Create Video Content for Your Membership Site

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If you run a membership site, then you’re probably looking for ways to easily create stellar video content. Screencasting is becoming a very popular method of creating content. This style of video content allows you to explain things in depth, while visually showing people how to do specific things. It can be incredibly useful when…

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Why You Should Be Using the ActiveCampaign Chrome Extension

chrome activecampaign extension

If you’re like me, you probably spend a lot of time online, browsing the web, doing research, and sitting in your Gmail inbox. Now, imagine if you could see all your relevant lead information right from the webpage you’re on. That means spending less time going back and forth between your ActiveCampaign dashboard and your…

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7 Tips for Choosing Website Images That Increase Conversions

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I recently did a website critique for someone and one of the biggest things that stood out was the images they used. Instead of boosting their credibility and furthering their message, the images they used did the exact opposite. The pictures were random and poorly-chosen stock photos — they didn’t support their calls-to-action, or further…

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2016 – Year In Review

2016-a-year-in-review

It’s a new year and if you’re anything like me you’re probably doing some reflecting on the year that has just been. As business owners it’s important that we take the time to stop and switch gears to looking backwards instead of forwards so we can… 1. Appreciate the Wins 2. Deepen the Lessons Learned…

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How to Explain What You Want As a Non-Designer

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As a small business owner, you’ve no doubt run into the challenge of working with designers and other creatives. It can be hard to communicate with them, as the jargon leads to a disconnect. The last thing you want when working with a designer is to end up with something that doesn’t achieve its goal.…

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Which Landing Page Builder is Easiest to Use?

which-landing-page-builder-to-use

Landing pages are an incredibly important part of lead generation. If you’re not using landing pages, you’re missing out on a lot of potential conversions and new customers. You might already know what landing pages are, but they seem a little too technical to set up yourself. Lucky for you, there are a few easy-to-use…

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Why You Shouldn’t Set Up Your Own Email Campaigns

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Email marketing is an important part of doing business, online or off. However, doing email marketing properly takes a lot more work than simply firing off an email from your Gmail inbox. Even though setting up email campaigns requires some know-how, it’s not near as difficult as, say, learning to program or building your own…

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