22 A/B Testing Ideas to Boost Your Website’s Conversion Rate

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5 minute readA/B testing (also known as split testing or bucket testing) has been used in marketing for decades. The idea is pretty simple: You take two versions of your marketing material, a website for example, and send it out to two separate groups in your target market. The first, unaltered version is your control, while the second…

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A Framework for Giving Clear Instructions to Your Outsourced Team (With Examples)

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4 minute readWe’ve all experienced how a lack of clear communication can lead to misunderstandings at work. In fact, communication is one of the most important factors when it comes to working in a team. But proper and clear communication is often neglected, even with teams that work closely. And the issue is made even worse when some team…

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Video Lead Generation: How to Convert Traffic into Leads with Wistia Turnstile

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4 minute readVideo is fast becoming the most important type of content for websites, blogs, and social media. The trend toward video is hardly surprising; it’s an engaging and stimulating medium for communication with very little effort from the viewer. More importantly, it’s also a good way to generate leads. Granted, this isn’t the first thing that comes to…

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10 Blog Posts About the Future of Content Marketing You Should Read Right Now

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4 minute readThe phrase content is king is as true as it’s ever been (even if it is a little clichéd by now!) Without content, you simply don’t have a digital marketing campaign. But it’s not enough to just have content filling up your website. Your content has be unique and engaging — otherwise, who will want to read…

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The Best Call-to-Action Words to Capture New Subscribers

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4 minute readThe call to action has been around for a long time in advertising. It’s that little trigger that encourages people to act. The (hopefully) irresistible incentive. If you phone this number or click this link, you’ll find something you definitely don’t want to miss out on. This is why the way you write call to…

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What’s the Best Recurring Billing Service? [Platform Reviews]

What’s the Best Recurring Billing Service? [Platform Reviews]

3 minute readRecurring billing has gained a lot of traction in digital marketing over the past few years, with more online services and products introducing recurring billing via subscriptions. The so-called subscription economy is seeing businesses in all industries introducing some type of subscription service. Take Kindle, for example. Where you used to buy books for your Kindle via…

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10 Tricks to Dramatically Increase Your Email Open Rate

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4 minute readDespite what some people might think, email marketing is not on its way out the door. In fact, it’s here to stay. Even though email is certainly not dead, it’s getting more difficult to do it well. And sending out a newsletter that no one opens or reads is, in many ways, worse than not…

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8 Opt-In Form Design Best Practices for User Friendliness and Conversions

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3 minute readDesign is often perceived as how something looks, but more often than not, it’s also how something works. We’ve all visited a site and been greeted by an opt-in form asking us to sign up for a newsletter or download a free resource. More than likely, we’ve also experienced a form that was confusing and…

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5 Critical Places to Add Website Testimonials for Increased Conversions

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4 minute readHaving positive feedback from customers on your website has been proven to increase conversions. A new customer is much more likely to use your services or buy your product if they know previous clients were satisfied. So satisfied in fact, that they put it in writing and let you put their words out there for the…

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How to Screencast With Screencast-O-Matic and Add the Video to Your Website

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3 minute readVideo is leading the way when it comes to content creation. It’s becoming more and more popular on social media and websites alike, as an easy way for users to absorb information or learn new things. Video has also been shown to boost conversions. Videos of products, for example, can make viewers up to 85%…

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