What is SiteGround? (And Why It Might Be the Best Hosting Solution for You)

Hosting is an essential part of running a successful website. That’s why exceptionally reliable hosting services such as SiteGround deserve your full attention. Here’s what makes SiteGround stand out from the competition. Having a quality website is the foundation of online marketing. After all, your site is the endpoint of your campaign. It’s the place…

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What is the Email Opt-In Strategy (And How You Can Build an Effective Email Opt-In Form)

Not getting the conversions you want from your email campaigns? Here’s what might be the problem. A lot of email campaigns fail because marketers use a spray-and-pray strategy.    It means that recipients didn’t give marketers permission to send emails. Instead, marketers just send out emails to those on their list and hope for the…

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MemberMouse – A Powerful Option for Membership Websites

Building a membership website on WordPress? Using the right plugin is necessary to give your customers the best experience. Creating and managing a successful membership website is no small feat. To start with, you can run into a myriad of challenges with the design, structure and content. It’s also of utmost importance to ensure your…

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The Website Hacking Problem (And What You Can Do to Stop Your Site from Getting Hacked)

Hacking is a significant issue in the online world. Many people have had their personal information or funds stolen by hackers, while some businesses suffered severe damage. Here’s how you can secure your website from this threat. The number of websites that get hacked every day is quite shocking. It’s been reported that about 30,000…

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How a CRM Helps You Take Your Marketing Campaigns to the Next Level

Are you getting fewer leads than you expected despite focusing even more on your marketing strategy? One software tool could turn everything around for your business. Different industries may require unique marketing strategies and tools. However, every sector has the need for a successful customer relationship management (CRM) platform. It’s the foundation of an effective…

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What is Appointment Core (And How It Helps Your Online Business)

When growing your business, the number of people you need to meet increases rapidly. How do you handle that? Every week, you likely have a lot of appointments with potential clients and partners. And if you’re trying to stay on top of all those appointments manually, it can become a burden.   To start with,…

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How to Create an eBook as an Effective Lead Magnet

Looking to generate more leads and get potential clients to see you as a top figure in your field? Giving away an eBook could be one of the smartest marketing moves. Writing an eBook is a great way to position yourself as an authority and leading expert in your niche. It also lets you provide…

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Should Wistia Be Your Video Hosting Platform of Choice?

Creating killer video content has never been easier. In a sea filled with competitors, Wistia is a video hosting platform that stands out. Digital marketing can be quite complex. After all, it contains multiple elements that can make the difference between success and failure. You can make it less complicated because you have plenty of…

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Changing Your CRM – Why Your Team Resists Change and What You Can Do About It

Implementing a new CRM could improve your business and ensure better results across the board. Yet, your employees are showing resistance to the idea. Here’s how you can resolve that issue and help your team accept the change. CRMs are at the core of many businesses that function online. But as the online environment changes…

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PPC Advertising: How to Run Successful Campaigns that Get Results

Are you tired of not getting enough out of your organic traffic? Check out another way to get leads and make sales. Organic traffic is invaluable to any business. And one key factor that determines the amount of traffic you get is the effectiveness of your marketing campaign. With that said, there are many ways…

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