Not Putting the Reader First (And Eight Other Mistakes You’re Making with your Emails)

Why aren’t you getting the results that you expected from your email campaigns? Anyone of the blunders in this article could hurt your results. You’re feeling pretty proud of your email campaign right now. That’s because you’ve spent a lot of time writing emails for each stage of your marketing and sales funnels. The copy…

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Marketing, Transactional, and Operational – Explaining the Three Types of Email

The types of emails you send govern the kind of responses (or the lack thereof) that you get back. Find out about the three main types of emails and when to use them. Did you know that there are different types of emails? A lot of business owners don’t. They simply think of a subject…

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Facebook Ads – The Eight Tips that Lead to More Conversions

Facebook ads can be an amazing way to draw in new clients to your business. But they can also be a time and money sinker if you don’t know how to optimise them for conversions. You’ve likely run a few Facebook ad campaigns in the past. And it’s very possible that you didn’t get the…

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Seven Psychology Secrets Behind Great Sales Emails

What triggers lead to somebody replying to your emails? In this article, we unearth the secrets that will give you the answers. You’ve set up your automated email campaign and you’re feeling pretty good about it right now. But your work doesn’t end there. If you don’t understand how your prospects think and feel, you…

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Tracking Conversions from Your LinkedIn Ads – How to Set it Up (And the Four Tips for Optimising It)

LinkedIn is a platform that many business owners overlook when marketing. However, LinkedIn ad campaigns can produce great results, assuming you track conversions well. There’s a key mistake that many business owners make when it comes to LinkedIn. They see it as little more than a jobseekers’ platform. Sure, they can occasionally post content and…

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Six Ways that You Can Personalize Your Emails

Generic emails just don’t cut it anymore. If you want your prospects to respond, you need a more personal touch. We’re sure that you’ve left the generic cold email behind long ago. Everybody knows that sending out a generic email to your entire list is a sure way to get zero responses. So if you’re…

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Paying to Promote Content – Should You Do It and When Is It Effective?

Should you devote part of your budget for paid advertising? The answer is not as simple as you think. Your business has great content. But for some reason, you’re not reaching as many people as you’d like. The most obvious solution is to pay to promote content. And this involves using distribution channels to get…

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The Seven Questions You Need to Ask Before You Send that Marketing Email

Don’t slot that marketing email into your automated campaign just yet! There are a few things you need to check to ensure that your email works as intended. You already sent out tons of marketing emails. And you probably even have a few automated campaigns set up to reach people at the various stages of…

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How to Design a Slide Deck with Automation Agency’s Design Team

How-to-Design-a-Slide-Deck

Can you build a powerpoint presentation for me? Automation Agency can design a slide presentation for you that adheres to your brand standards; however, we don’t work with Microsoft Powerpoint or Keynote. How do I request this as a task? You can use our popular task wizard for designing a slide presentation or you can…

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Six Techniques you Can Use to Create More Connections on LinkedIn

LinkedIn is a much more powerful marketing tool than many people give it credit for. But to use it to its fullest, you need to build a solid list of connections. For years, many marketers have underestimated the true potential of LinkedIn. As a social media platform, many see it as little more than a…

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