Email Marketing Split Testing: What it is and How You Can Use It to Boost Conversions

How do you know if your email campaigns are as effective as they can be? Split testing may hold the key to finding out how you can optimise your emails.   So you’ve created an email campaign and it’s doing pretty well. The open rates are solid and you’re getting some conversions. However, there’s a…

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Building Your Content Marketing Plan – 8 Steps to Prepare Your Business

A strong content marketing plan can make a huge difference to your company’s fortunes. Learn what you need to do to get more leads and sales – for less money.   Many business owners rely on paid search to generate leads. There are several reasons for this, one of the most obvious being that it’s…

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How to Build an Offer Into an Email: The Step by Step Guide

  Your emails are only as effective as the offer you make in them. This article examines how to structure your offer so you get more people clicking through.   Every single email you send out has a purpose. It doesn’t matter if it’s part of a nurture sequence or a full-on pitch. You’re looking…

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Four Tips for Retaining Personalisation in Email Campaigns (And How Scott’s Cheap Flights Did it While Sending 250,000 Emails Per Day)

Getting seen on social media is more difficult than it’s ever been. But social media marketing is as critical as ever. Use these tips to create content that will trounce the competition and pull in prospects. It’s hard to imagine life anymore without social media. The likes of Facebook, Twitter, and LinkedIn have become juggernauts…

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Seven Ways you Can Use Your Content to Get More Leads

Your content is one of the most powerful marketing tools that you have at your disposal. Here are seven ideas for leveraging it so that you get more leads. Just how effective is content marketing when compared to other forms of digital marketing? An eBook created by content marketing company Kapost digs into the details.…

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Tidying Up Your List – Seven Steps for Ensuring Your List Has the Right People

What’s the point of having an email list if nobody responds to your messages? These are the tips that will help you to clean up your list and make your campaigns more cost-effective. You’ve worked hard to create a huge email list. You have tens of thousands of addresses and you’re blasting out emails regularly.…

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Six Examples of Great Social Media Contests (That Got Results)

Six Examples of Great Social Media Contests (That Got Results)

Social media platforms are the modern marketing battleground. These contest ideas increase your chance of coming out on top. The key to successful social media marketing is to find ways to engage your audience. An engaged audience interacts with and shares more of your content. That means you can use social media both to get…

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Designing an Infographic – The 11 Silly Mistakes You Have to Avoid

The shareable nature of infographics makes them a great addition to your content marketing strategy. You just have to make sure you avoid these key mistakes. Have you considered using infographics to expand the reach of your content? You should! Infographics are among the most shareable content types out there. Image-based and with minimal text,…

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What Does Your Audience Want? Five Tips for Figuring Out What to Write About

What Does Your Audience Want

Content marketing can expand your audience and offer a remarkable ROI. However, you’ve got to know who you’re writing for to maximise those benefits. According to the Content Marketing Institute (CMI), 86% of B2C marketers say content marketing is an important strategy. The same organisation says that 91% of B2B marketers use it. Why? The…

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A FOMO Review – Boost Your Website’s Conversion Rate Through the Roof

Is your website’s conversion rate as high as you want it to be? FOMO is a plugin that could give that rate a boost. But does it offer everything that it says it does?   Fear of missing out. You might have heard the term before. It’s a marketing technique through which you can get…

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