The Unforgivable Facebook Marketing Blunders that You’re Still Making

The-Unforgivable-Facebook-Marketing

You know that marketing on Facebook will get you in front of a wider audience. But if you’re making these mistakes, nobody in that audience will convert into a customer. We’ve all heard the rumblings of discontent from Facebook marketers in recent years. “My posts aren’t appearing in enough of my followers’ timelines.” “I’m not…

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The Mobile Friendly Email – The Six Elements that It Needs to Have

The-Mobile-Friendly-Email

With so many people checking their emails on their phones, you need to ensure your emails are optimized for your readers. We’ve seen a meteoric rise in smartphone usage in recent years. Back in 2013, only 16.2% of internet traffic came from phones and other mobile devices. As of 2018, that figure stood at 52.2%,…

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The Eight Types of Content that Lead to Conversions

Focusing on the wrong types of content leads to massive waste. You need to make smarter choices to gain as many conversions as possible. Effective content marketing generates three times as many leads as traditional marketing. Better yet, it costs 62% less! BUT, you need to note the use of the word “effective” in that…

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The Six LinkedIn Marketing Tips (That Actually Engage Your Connections)

LinkedIn has emerged as one of the leading social platforms for B2B providers. With these tips, you’ll massively boost your presence and increase engagement. Though many see LinkedIn as a secondary social platform, its reach has increased massively in recent years. According to LinkedIn, the platform has over 600 million members in 2019. And according…

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A Thrive Comments Review: The Best Comment System to Spur Engagement?

Looking for more than what WordPress’ default comments system can offer? The Thrive Comments plugin may be the solution that you need. Anybody who’s used WordPress for a while knows that the platform has a comment management system. Unfortunately, that default system isn’t as comprehensive as you may like it to be. Beyond basic comment…

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Email Marketing Split Testing: What it is and How You Can Use It to Boost Conversions

How do you know if your email campaigns are as effective as they can be? Split testing may hold the key to finding out how you can optimise your emails.   So you’ve created an email campaign and it’s doing pretty well. The open rates are solid and you’re getting some conversions. However, there’s a…

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Building Your Content Marketing Plan – 8 Steps to Prepare Your Business

A strong content marketing plan can make a huge difference to your company’s fortunes. Learn what you need to do to get more leads and sales – for less money.   Many business owners rely on paid search to generate leads. There are several reasons for this, one of the most obvious being that it’s…

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How to Build an Offer Into an Email: The Step by Step Guide

  Your emails are only as effective as the offer you make in them. This article examines how to structure your offer so you get more people clicking through.   Every single email you send out has a purpose. It doesn’t matter if it’s part of a nurture sequence or a full-on pitch. You’re looking…

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Four Tips for Retaining Personalisation in Email Campaigns (And How Scott’s Cheap Flights Did it While Sending 250,000 Emails Per Day)

Getting seen on social media is more difficult than it’s ever been. But social media marketing is as critical as ever. Use these tips to create content that will trounce the competition and pull in prospects. It’s hard to imagine life anymore without social media. The likes of Facebook, Twitter, and LinkedIn have become juggernauts…

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Seven Ways you Can Use Your Content to Get More Leads

Your content is one of the most powerful marketing tools that you have at your disposal. Here are seven ideas for leveraging it so that you get more leads. Just how effective is content marketing when compared to other forms of digital marketing? An eBook created by content marketing company Kapost digs into the details.…

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