Tidying Up Your List – Seven Steps for Ensuring Your List Has the Right People

What’s the point of having an email list if nobody responds to your messages? These are the tips that will help you to clean up your list and make your campaigns more cost-effective. You’ve worked hard to create a huge email list. You have tens of thousands of addresses and you’re blasting out emails regularly.…

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Six Examples of Great Social Media Contests (That Got Results)

Six Examples of Great Social Media Contests (That Got Results)

Social media platforms are the modern marketing battleground. These contest ideas increase your chance of coming out on top. The key to successful social media marketing is to find ways to engage your audience. An engaged audience interacts with and shares more of your content. That means you can use social media both to get…

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Designing an Infographic – The 11 Silly Mistakes You Have to Avoid

The shareable nature of infographics makes them a great addition to your content marketing strategy. You just have to make sure you avoid these key mistakes. Have you considered using infographics to expand the reach of your content? You should! Infographics are among the most shareable content types out there. Image-based and with minimal text,…

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What Does Your Audience Want? Five Tips for Figuring Out What to Write About

What Does Your Audience Want

Content marketing can expand your audience and offer a remarkable ROI. However, you’ve got to know who you’re writing for to maximise those benefits. According to the Content Marketing Institute (CMI), 86% of B2C marketers say content marketing is an important strategy. The same organisation says that 91% of B2B marketers use it. Why? The…

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A FOMO Review – Boost Your Website’s Conversion Rate Through the Roof

Is your website’s conversion rate as high as you want it to be? FOMO is a plugin that could give that rate a boost. But does it offer everything that it says it does?   Fear of missing out. You might have heard the term before. It’s a marketing technique through which you can get…

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Why Aren’t My Emails Converting – Five Mistakes You Might Be Making

You have to focus on conversion if you want to maximise profit from an email campaign. Here are the mistakes that stop your emails from leading to conversions.   You’ve heard people tell you that email is dead. They couldn’t be more wrong. A study conducted between 2016 and 2018 shows as much. It found…

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These are the Six Types of Content that Should be on Every Website

Six Types of Content Blog Feature

Relying on a single content type could lead to you missing out on opportunities. Variety is the spice of marketing, which is why you need to use all of these types of content on your website.   You probably already have a content marketing strategy. It makes sense to. When compared to traditional forms of…

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Video Content and Social Media – Five Tips for Using Video to Get Followers

You’re not getting everything that you could out of social media if you’re not using videos. Here are some tips for leveraging videos to build your following.   YouTube users watch 5 billion hours of video every single day. 82% of Twitter users say that they use the platform to watch videos. And finally, Facebook…

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The Seven Mistakes You’re Making (That Cause People to Disengage From Your Content

We’ve all heard that “Content is King” before. Your goal is to create engaging content. These are the mistakes that can stop that from happening. A great content marketing campaign can give your business an impressive boost. The content on your blog demonstrates your authority and causes people to trust you more. Every ad that…

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Five Social Media Marketing Tips That Give Your Marketing a Huge Boost

People spend more time on social media than ever before. You’re missing out if you’re not marketing to them. These are the tips that will give your social media strategy a boost. Do you know how much time the average person spends on social media per day? 142 minutes. That’s over two hours of time…

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