How a CRM Helps You Take Your Marketing Campaigns to the Next Level

Are you getting fewer leads than you expected despite focusing even more on your marketing strategy? One software tool could turn everything around for your business. Different industries may require unique marketing strategies and tools. However, every sector has the need for a successful customer relationship management (CRM) platform. It’s the foundation of an effective…

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What is Appointment Core (And How It Helps Your Online Business)

When growing your business, the number of people you need to meet increases rapidly. How do you handle that? Every week, you likely have a lot of appointments with potential clients and partners. And if you’re trying to stay on top of all those appointments manually, it can become a burden.   To start with,…

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How to Create an eBook as an Effective Lead Magnet

Looking to generate more leads and get potential clients to see you as a top figure in your field? Giving away an eBook could be one of the smartest marketing moves. Writing an eBook is a great way to position yourself as an authority and leading expert in your niche. It also lets you provide…

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Should Wistia Be Your Video Hosting Platform of Choice?

Creating killer video content has never been easier. In a sea filled with competitors, Wistia is a video hosting platform that stands out. Digital marketing can be quite complex. After all, it contains multiple elements that can make the difference between success and failure. You can make it less complicated because you have plenty of…

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Changing Your CRM – Why Your Team Resists Change and What You Can Do About It

Implementing a new CRM could improve your business and ensure better results across the board. Yet, your employees are showing resistance to the idea. Here’s how you can resolve that issue and help your team accept the change. CRMs are at the core of many businesses that function online. But as the online environment changes…

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PPC Advertising: How to Run Successful Campaigns that Get Results

Are you tired of not getting enough out of your organic traffic? Check out another way to get leads and make sales. Organic traffic is invaluable to any business. And one key factor that determines the amount of traffic you get is the effectiveness of your marketing campaign. With that said, there are many ways…

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How Your CRM Helps You Build a High-Performing Sales Funnel

Lead and customer management shouldn’t be difficult. The proper software solution can turn your business around. Your sales funnel is one of your lifelines in the online world. It’s a crucial aspect of any digital marketing strategy as it stands for the customer journey – it’s what turns someone from lead to buyer. There are…

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The Search Engine Optimised Blog Post – What is it and How Can You Create One

Blog posts are an excellent way to provide content to your audience and improve your online marketing. They can fulfil their purpose best when you optimise them for search engines. Here’s how to do just that. Having a blog on your website has become almost a requirement today. Your blog can make your brand more…

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The Ultimate Guide to Targeting Your Audience with the Right Content

Your content has the power to attract more customers and drive company success. But you’ll have to make it fit your ideal customers. Here’s how to do it best. No amount of planning or marketing strategy can replace the power of great content. The right copy, imaging, and video material can significantly boost your SEO,…

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How Testimonials Help Grow Your Business

What do customers have to say about your brand? If you don’t know, you’re missing the chance to transform your business. Almost every industry today has fierce competition. To get ahead, you need to create awareness and improve your brand’s reputation. The reality is that it can take time and money to attract new customers…

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