Tracking Conversions from Your LinkedIn Ads – How to Set it Up (And the Four Tips for Optimising It)

LinkedIn is a platform that many business owners overlook when marketing. However, LinkedIn ad campaigns can produce great results, assuming you track conversions well. There’s a key mistake that many business owners make when it comes to LinkedIn. They see it as little more than a jobseekers’ platform. Sure, they can occasionally post content and…

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Six Ways that You Can Personalize Your Emails

Generic emails just don’t cut it anymore. If you want your prospects to respond, you need a more personal touch. We’re sure that you’ve left the generic cold email behind long ago. Everybody knows that sending out a generic email to your entire list is a sure way to get zero responses. So if you’re…

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Paying to Promote Content – Should You Do It and When Is It Effective?

Should you devote part of your budget for paid advertising? The answer is not as simple as you think. Your business has great content. But for some reason, you’re not reaching as many people as you’d like. The most obvious solution is to pay to promote content. And this involves using distribution channels to get…

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The Seven Questions You Need to Ask Before You Send that Marketing Email

Don’t slot that marketing email into your automated campaign just yet! There are a few things you need to check to ensure that your email works as intended. You already sent out tons of marketing emails. And you probably even have a few automated campaigns set up to reach people at the various stages of…

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How to Design a Slide Deck with Automation Agency’s Design Team

How-to-Design-a-Slide-Deck

Can you build a powerpoint presentation for me? Automation Agency can design a slide presentation for you that adheres to your brand standards; however, we don’t work with Microsoft Powerpoint or Keynote. How do I request this as a task? You can use our popular task wizard for designing a slide presentation or you can…

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Six Techniques you Can Use to Create More Connections on LinkedIn

LinkedIn is a much more powerful marketing tool than many people give it credit for. But to use it to its fullest, you need to build a solid list of connections. For years, many marketers have underestimated the true potential of LinkedIn. As a social media platform, many see it as little more than a…

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User-Generated Content – What is it and How Can You Use It?

Did you know that your users can help you create powerful content? User-generated content is a surprisingly effective marketing tool. Your users aren’t trying to sell anything when they talk about your brand. But you are… In this article, we’re going to explain exactly what user-generated content is. Then, we’re going to examine some of…

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Tracking Your Emails – The Six Metrics You Need to Measure (And Why)

You’ll never maximise returns from your email campaigns if you’re not tracking them. You have to know the numbers to adapt and optimise. Email marketing is still one of the most effective strategies that you can use in your business. This is despite the fact that there are some marketers out there who will tell…

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Going for the Conversion – The Seven Elements of a Great Sales Email

It’s time to shoot for the sale! But you may find your conversion rate isn’t what you expect it to be if your email isn’t right for the job. You’ve worked hard to nurture a prospect through your sales funnel. Your lead magnet attracted them and you’ve shared plenty of content with them since. Now,…

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Promoting Your Content – The Six Techniques You Can Use to Get More Viewers

Promoting Your Content - The Six Techniques You Can Use to Get More Viewers

You’ve invested a lot of time and effort into creating a great piece of content. Now, it’s time to learn how to get that content in front of as many people as possible. Great content gets amazing results. According to a Content Marketing Institute survey, 72% of marketers say that great content leads to higher…

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