The Ultimate Guide to Targeting Your Audience with the Right Content

Your content has the power to attract more customers and drive company success. But you’ll have to make it fit your ideal customers. Here’s how to do it best. No amount of planning or marketing strategy can replace the power of great content. The right copy, imaging, and video material can significantly boost your SEO,…

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How Testimonials Help Grow Your Business

What do customers have to say about your brand? If you don’t know, you’re missing the chance to transform your business. Almost every industry today has fierce competition. To get ahead, you need to create awareness and improve your brand’s reputation. The reality is that it can take time and money to attract new customers…

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How a Good CRM Solution Reduces Your Costs

How a Good CRM Solution Reduces Your Costs

From production, through marketing, and down to closing the sale, CRM can improve every aspect of your business. Here are the main advantages of this powerful system. Business owners face a massive challenge. There are so many aspects to manage and coordinate in their business that it’s easy for them to get overwhelmed. Whatever the…

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Why Retargeting Should Be a Crucial Part of Your Marketing Strategy

With a solid retargeting campaign, you can improve conversion rates, among others. Here are the fundamental reasons why you should include this tactic in your marketing efforts. The fact is, the primary purpose of every website is to convert visitors. That’s why when you set up your site, you expect it to do just that.…

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Selling Online? SamCart Might be the Best Platform for You

Selling Online? SamCart Might be the Best Platform for You

Whether you’re selling digital or physical products and services, you need an online presence. Making things easy on your customers will only help you generate more sales. By definition, e-commerce sounds very simple – it refers to commercial transactions that happen in the digital world. But in reality, this is such a massive environment that…

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How to Become a Thought Leader in your Niche

In every industry, there are those whom everyone looks up to for ideas and solutions. Are you ready to learn how you can turn into one of those people? What is a thought leader? Think about the go-to people in any niche. The experts, opinion leaders, and people whom others regard as some of the…

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The Most Important CRM Trends to Follow in 2021

The Most Important CRM Trends to Follow in 2021

CRM platforms evolve all the time according to changes in customer needs. This is why it’s vital to stay up-to-date with the most recent trends. The range of technologies and channels available for meeting customer expectations has never been greater. Therefore, it’s now become critical to account for different touchpoints and interactions in the customer…

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How to Create a Landing Page that Maximizes Conversions

Critical to a successful marketing funnel, your landing pages must be optimised to attract plenty of paying customers. Right off the bat, creating a landing page may appear straightforward. This is true, as long as you know what you’re doing. But let’s dig a bit deeper to see what landing pages are all about. By…

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How Memberium Helps You Build a Powerful Membership Site

Courses and membership sites are among the most popular business models. But to get the most out of it, you need the right platform. Memberium can help you with that. Compatible with Keap, WordPress, and ActiveCampaign, Memberium offers one of the most powerful automated solutions for membership sites. With it, you will have the control…

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How to Know if Your Website is Ready for a Refresh

How to Know if Your Website is Ready for a Refresh

Your website is a reflection of your company’s brand, so it should never go out of date. But when is the right time for a revamp? Let’s say you built your website in 2014 and it has been working just fine since then. You’ve kept up with updating the product or service listings. More importantly,…

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