Our Story
Built for Freedom
We started Automation Agency with a simple belief: your business should serve your life, not the other way around.
12+ Years in Business
Businesses Served
Tasks Completed
Ontraport & ActiveCampaign
Carl Taylor
Founder & CEO
A Letter From Our Founder
Why I Started This
I didn't start Automation Agency to build another agency. I started it because I was tired of watching brilliant entrepreneurs burn out doing work that wasn't their genius zone.
The Problem I Saw
My path was unconventional—from IT to life coaching, selling courses to marketing. One thing remained constant: I saw entrepreneurs drowning in the tactical weeds of their business, unable to afford the big agencies that could help.
The Solution We Built
So I built something different. A team that combines the speed of AI with the wisdom of human experts. A service that's accessible to solopreneurs, not just enterprises. A company designed around a belief that nobody should have to be their own marketing department.
"I ran my business on just 4 hours per month."
Not because I was lazy—because I built systems. The same systems we now build for you.
That's what Automation Agency is really about: giving you the freedom to focus on your zone of genius while we handle everything else.
Carl Taylor
Our Journey
12 years of innovation in marketing execution.
Founded Automation Agency
High-end project work helping entrepreneurs with marketing automation—but Carl was the bottleneck. Sound familiar?
Subscription Model + Ontraport Certified
Built the service he wished existed: affordable, subscription-based, and designed to run without him. Became Ontraport Certified Consultants.
ActiveCampaign Certified
Platform certifications meant clients could trust the work was done right the first time.
First AI Assistant Launched
Launched Alvin for smarter task routing. Carl invited to speak at ActiveCampaign Conference in Chicago.
Founder Returns + AI Copywriting
Carl came back with a mission: make AI-powered marketing accessible to solopreneurs. Launched AI copywriting for clients.
GoHighLevel Included Free
One less subscription to manage. GoHighLevel fully supported in every plan.
AI Team 1.0: Alex, Clara, Sam
A chat-first interface to your marketing team—strategy, copywriting, and research on demand.
AI Team 2.0: Full Suite
Debbie, Vinnie, and Sally complete the AI team. You finally stop being the bottleneck.
What We Believe
The principles that guide everything we do.
Work Smarter, Not Harder
Efficiency isn't about doing more—it's about doing what matters and letting systems handle the rest.
Systemise The Routine, Humanise The Exceptions
Automation handles the predictable. Humans bring creativity, judgment, and care to the moments that matter.
Take Ownership of and Learn From Your Mistakes
We don't hide from errors—we own them, fix them, and grow from them. That's how we keep getting better.
Automation = Me Not Doing It
Whether it's tech, team, or both—true automation means the work gets done without you doing it yourself.
A Business Should Run Without Its Founder
If your business can't operate without you, it's not a business—it's a job. We help you build real freedom.
