2016 – Year In Review

2016-a-year-in-review

8 minute readIt’s a new year and if you’re anything like me you’re probably doing some reflecting on the year that has just been. As business owners it’s important that we take the time to stop and switch gears to looking backwards instead of forwards so we can… 1. Appreciate the Wins 2. Deepen the Lessons Learned…

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How to Explain What You Want As a Non-Designer

non_designer

3 minute readAs a small business owner, you’ve no doubt run into the challenge of working with designers and other creatives. It can be hard to communicate with them, as the jargon leads to a disconnect. The last thing you want when working with a designer is to end up with something that doesn’t achieve its goal.…

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Which Landing Page Builder is Easiest to Use?

which-landing-page-builder-to-use

4 minute readLanding pages are an incredibly important part of lead generation. If you’re not using landing pages, you’re missing out on a lot of potential conversions and new customers. You might already know what landing pages are, but they seem a little too technical to set up yourself. Lucky for you, there are a few easy-to-use…

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Why You Shouldn’t Set Up Your Own Email Campaigns

set_up_email_campaigns

3 minute readEmail marketing is an important part of doing business, online or off. However, doing email marketing properly takes a lot more work than simply firing off an email from your Gmail inbox. Even though setting up email campaigns requires some know-how, it’s not near as difficult as, say, learning to program or building your own…

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3 Must-Have Marketing Automation Software Features

marketing automation software features

3 minute readSo, you’ve already wet your feet in the marketing automation world. You’ve probably used a tool like Mailchimp to systematize lead collection and email marketing. But now, you’re hungry for more. You want to take your marketing automation to the next level. Before you choose a marketing automation software provider, you’ll need to take note…

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What You Should Know Before Automating Your Webinars

automated webinars

4 minute readWebinars can be a very powerful marketing tool in your arsenal. They’re a great way to provide a ton of valuable information to new leads, to reduce buyer resistance, and to sell high-ticket items. However, pulling off webinars requires a lot of time and energy. Since you have to take care of content planning, scheduling,…

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How to Choose the Best Payment Gateway for Your Membership Site

best payment gateway for membership site

5 minute readIf you run a membership site, then you probably want it to make money. And if you want to make money, you need a way to process payments. People are less resistant to paying online than they used to be, but you’ll still need to choose the best payment platform for your needs. And you’re…

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5 Clever Places for CTAs on Your Site (to Generate More Leads in Less Time)

places-for-calls-to-action

4 minute readTurning your website into a lead generation machine is not a naive dream. You have all the tools to make it happen. However, if you aren’t optimizing the way you use opt-ins and CTAs, then you’re letting a lot of traffic go to waste. Throwing in a simple “sign up for free updates” box isn’t…

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Google Analytics 101 for Small Businesses: The Crucial Metrics You Should Be Tracking

google-analytics-101

5 minute readWhen you’re a small business owner, it’s important to maximize your traffic whenever you get a chance. Sadly, a lot of business owners leave traffic on the table by failing to analyze and optimize their traffic stats. If your company relies on search engine traffic for any business aspect, then you’re doing it a disservice…

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Why Your WordPress Plugins May Be Killing Your Website

wordpress plugin mistakes

4 minute readOver 25% of all websites run on WordPress. One big reason these website and business owners choose WordPress is their massive library of plugins. There are around thirty thousand plugins that enable you to customize your site in any way you desire. This endless customization can be very advantageous and allows you to add payment…

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