How to Build an Offer Into an Email: The Step by Step Guide

Carl Taylor

  Your emails are only as effective as the offer you make in them. This article examines how

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Four Tips for Retaining Personalisation in Email Campaigns (And How Scott’s Cheap Flights Did it While Sending 250,000 Emails Per Day)

Carl Taylor

Getting seen on social media is more difficult than it’s ever been. But social media marketing is as

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Seven Ways you Can Use Your Content to Get More Leads

Carl Taylor

Your content is one of the most powerful marketing tools that you have at your disposal. Here are

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Tidying Up Your List – Seven Steps for Ensuring Your List Has the Right People

Carl Taylor

What’s the point of having an email list if nobody responds to your messages? These are the tips

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Six Examples of Great Social Media Contests (That Got Results)

Carl Taylor

Social media platforms are the modern marketing battleground. These contest ideas increase your chance of coming out on

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Designing an Infographic – The 11 Silly Mistakes You Have to Avoid

Carl Taylor

The shareable nature of infographics makes them a great addition to your content marketing strategy. You just have

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What Does Your Audience Want? Five Tips for Figuring Out What to Write About

Carl Taylor

Content marketing can expand your audience and offer a remarkable ROI. However, you’ve got to know who you’re

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A FOMO Review – Boost Your Website’s Conversion Rate Through the Roof

Carl Taylor

Is your website’s conversion rate as high as you want it to be? FOMO is a plugin that

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