5 Tips for Training Virtual Assistants, Remote Employees, and Outsourcers

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3 minute readAs an entrepreneur, hiring a new employee or picking up a virtual assistant is a great way to free up your time and allow you to focus on running your business. However, even though your VA may have the skills and requirements you’re looking for, you don’t want to jump headfirst into a project just…

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6 Tips to Boost Productivity When Working From Home

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3 minute readWorking from home has never been easier. From cloud-based documents to video conferencing, apps and software make it easy to connect with your team regardless of where you are. But even though working from home comes with many benefits – the ability to eliminate your commute, get a decent tax break, and work the way…

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Growth Hacking 101: Simple Strategies to Quickly Scale Your Business

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4 minute readGrowth is important at any stage of your business. Whether you’re just starting out or you’re looking to expand your base of customers, knowing how to scale your company is important for bringing your business to the next level. Unfortunately, growth can take time. While there is nothing wrong with slow and steady growth, sometimes…

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2017 – Year In Review

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8 minute readIt’s 2018! It’s a new year, a new day, and time for another Year In Review post (see last year’s here!) As business owners, I believe it’s important for us to not only look forward, but also look back at what we’ve achieved, what we’ve learned, and what we’re proud of. So, like last year, I’ve broken this…

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Messy and Confusing Email Marketing Tags? Clean Up Your List in 5 Steps

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4 minute readYour email list makes it easy to keep in touch with your clients and customers. When you properly segment and segregate your list of subscribers, you can provide each individual with unique information, tailored to fit their needs, preferences, or habits. By including tags in your strategy, you can get even more specific with the…

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How to Send a Lead Magnet or Content Upgrade with ActiveCampaign

How to Send a Lead Magnet or Content Upgrade with ActiveCampaign

4 minute readHowever, with the mass amounts of information available online, it can be difficult to stand out from the crowd. In order to do so, you need to offer something irresistible in exchange for a potential client or customer’s contact information. A lead magnet or content upgrade can be just the thing you need to differentiate yourself from your competition…

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Creating Urgency in Marketing: 3 Scarcity Examples That Drive Conversions and Sales

Creating Urgency in Marketing 3 Scarcity Examples That Drive Conversions and Sales

4 minute readThis type of promotion is known as scarcity marketing. As one of the most popular ways to sell more products and items, scarcity marketing focuses on creating urgency about a deal. Whether it’s through an invitation-only event or a limited-edition product, scarcity marketing tells customers and clients that they’re being offered something completely unique – but…

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How to Embed a Survey in an Email Without Using Third-Party Tools

How to Embed a Survey in an Email Without Using Third-Party Tools

3 minute readYour email subscriber list is one of the best tools for connecting with and engaging with your target audience. Because these individual have clearly expressed interest in your brand or business, you know you’re reaching a strong audience each and every time you connect with them. However, surveying your list of subscribers isn’t always easy. Because third-party…

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22 A/B Testing Ideas to Boost Your Website’s Conversion Rate

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5 minute readA/B testing (also known as split testing or bucket testing) has been used in marketing for decades. The idea is pretty simple: You take two versions of your marketing material, a website for example, and send it out to two separate groups in your target market. The first, unaltered version is your control, while the second…

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A Framework for Giving Clear Instructions to Your Outsourced Team (With Examples)

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4 minute readWe’ve all experienced how a lack of clear communication can lead to misunderstandings at work. In fact, communication is one of the most important factors when it comes to working in a team. But proper and clear communication is often neglected, even with teams that work closely. And the issue is made even worse when some team…

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