User-Generated Content – What is it and How Can You Use It?

Did you know that your users can help you create powerful content? User-generated content is a surprisingly effective marketing tool. Your users aren’t trying to sell anything when they talk about your brand. But you are… In this article, we’re going to explain exactly what user-generated content is. Then, we’re going to examine some of…

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Tracking Your Emails – The Six Metrics You Need to Measure (And Why)

You’ll never maximise returns from your email campaigns if you’re not tracking them. You have to know the numbers to adapt and optimise. Email marketing is still one of the most effective strategies that you can use in your business. This is despite the fact that there are some marketers out there who will tell…

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Going for the Conversion – The Seven Elements of a Great Sales Email

It’s time to shoot for the sale! But you may find your conversion rate isn’t what you expect it to be if your email isn’t right for the job. You’ve worked hard to nurture a prospect through your sales funnel. Your lead magnet attracted them and you’ve shared plenty of content with them since. Now,…

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Promoting Your Content – The Six Techniques You Can Use to Get More Viewers

Promoting Your Content - The Six Techniques You Can Use to Get More Viewers

You’ve invested a lot of time and effort into creating a great piece of content. Now, it’s time to learn how to get that content in front of as many people as possible. Great content gets amazing results. According to a Content Marketing Institute survey, 72% of marketers say that great content leads to higher…

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Six Content Mistakes You’re Making on Your Landing Page (That You Need to Stop Right Now)

The content on your landing page needs to make it easy for prospects to enter your funnel. A well-designed landing page draws people in and encourages them to give you their information. You likely have several ad campaigns running and sending prospects to landing pages. You already know the process at play here. The prospect…

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Use Eye Contact to DIrect Attention (And Eight Other Image Creation Tips for Facebook Posts)

You have to go beyond written content to get the most out of your Facebook marketing strategy. Creating and sharing attractive images can give a big boost to your engagement. Imagine that you’re scrolling through your Facebook feed right now. You’ll see a ton of posts from friends, family, groups and various businesses. Now, think…

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The Six Elements that Your Landing Page Needs to Contain

The prospect has clicked the link and hit your landing page. Now, you need to make sure this page offers everything that they expect to see. A basic ad campaign goes something like this: You create the ad that gets shared on the platform of your choosing. The ad contains a link, which a prospect…

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Your Social Media Video Thumbnails – Seven Tips for Creating the Perfect Image

Your video’s finished and you’re ready to launch it on your social media accounts. But before you do, you’ve got to create a great thumbnail. Year after year, the video becomes more important to any social media strategy. Take Twitter as an example. Right now, tweets that contain videos achieve 10 times more engagement than…

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The Six Steps to Effective Email Marketing Automation

An automated email campaign can give you amazing results that will help you grow your business. But you can’t just set it and forget it. When you first started your business, your email marketing probably wasn’t that tough. You likely had a fairly small list, which was easy to keep track of. You may have…

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Formatting Your Content – Seven Blunders that Stop People from Reading

As business owners and content creators, we tend to focus predominantly on our content’s substance. But even the greatest piece in the world will get ignored if it looks terrible. You spent an eternity crafting an amazing piece of content. Hours went into researching all the stats and honing your message. You redrafted the piece…

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