5 Ways Every Coaching Business Can Use SMS to Improve Their Marketing

5 Ways Every Coaching Business Can Use SMS to Improve Their Marketing

3 minute readFor years, SMS or text messaging has been one of the most convenient ways to communicate. In fact, texting is the most frequently used form of communication for Americans under the age of 50. These days, we don’t just use SMS to stay in touch with friends and family. Businesses are also taking advantage of SMS and…

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How to Use Visual Aids to Enhance Your Coaching Program

How to Use Visual Aids to Enhance Your Coaching Program

4 minute readRegardless of who your target audience is, visuals can make it much easier to keep their attention. Including images or videos in your blog posts can boost engagement and convert more leads into customers. However, visuals are useful for more than just blogging. Including images and videos in your coaching program can also make it easier to…

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The Best Webinar Platforms for Coaches

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4 minute readHosting webinars is an important part of running an online coaching business. When you’re connecting with customers and clients through the webinars you’re running, you want to ensure you’re using the right platform. However, with dozens of options on the market, choosing the right platform can feel overwhelming. So let’s take a look at a…

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Whitelist Instructions: The Most Overlooked Piece of Effective Welcome Emails

whitelist instructions for welcome email

5 minute readWhen a new subscriber signs up for your emails, the first message you send is the most important. Whether they were enticed by a content upgrade or they joined your webinar, they’ll be looking out for a message from you. And if this first message finds its way to a spam box or promotion folder,…

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Is Your CTA Button Color Hurting Conversions?

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4 minute readWhen you chose the colors for your website or product packaging, did you stop and consider what those colors actually mean? No? You’re not alone. Most of us don’t think about it very often, but colors evoke unique feelings. From the walls of your office to the colors in your company’s branding, particular colors are used to…

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Mass vs. Automated Email Marketing: What’s the Difference and Which One Is Hurting Your Business?

Mass_vs._Automated_Email_Marketing-_What_s_The_Difference_and_Which_One_is_Hurting_Your_Business__

3 minute readAn email list can be one of the most important assets for a business – when used correctly. Whether you’re sending promotional pieces or weekly newsletters, an email list gives you the opportunity to connect directly with customers and clients who have already expressed an interest in your brand. The more you nurture those leads,…

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How to Optimize a Landing Page to Reduce Buyer Friction

How_to_Optimize_a_Landing_Page_to_Reduce_Buyer_Friction

3 minute readWhen it comes to keeping your customers happy, user experience is everything. To land more sales and keep customers coming back for more, it needs to be easy for them to make a purchase, sign up for a webinar, or convert from a lead into a client. The harder it is – or the more friction…

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Stop Using Stock Images in Facebook Ads (and Do This Instead)

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4 minute readPeople of every age from all around the world log into Facebook daily to check in with their families and friends, get news updates, and even meet new people. As an all-in-one dashboard for stories and information, Facebook does an excellent job of connecting us. Unfortunately, many businesses fail to remember what Facebook is really…

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The Ultimate List of Marketing Tasks You Can Outsource Right Away

The_Ultimate_List_of_Marketing_Tasks_A_Virtual_Assistant_Can_Do_For_You

4 minute readGrowing a business takes a lot of work. Whether you’re trying to get your company off the ground or you’re hoping to scale to take on new customers and clients, your to-do list is probably miles long. Unfortunately, many of the day-to-day tasks you need to complete can become repetitive and boring. Not only can…

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Why You Need a Stop-Doing List (and How To Build One)

Why_You_Need_a_Stop-Doing_List_and_How_To_Build_One_

3 minute readA to-do list is a classic way to stay on track and remain productive throughout the workday. However, accomplishing tasks isn’t the only way to stay focused on your goals. In order to grow as a business owner, there are certain things you need to stop doing. Bad habits can hold you back from being…

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