Leveraging ClickFunnels for Advanced Sales Funnel Strategies

Avery Sunridge | September 4, 2023

ClickFunnels has revolutionized the way businesses approach online sales. 

But if you’re reading this, you’re likely already familiar with its basic functionalities. 

So let’s skip the fluff and dive right into how you can leverage ClickFunnels for advanced sales funnel strategies that will give you a competitive edge.


The Importance of Sales Funnel Optimization

Before we get into the nitty-gritty, let’s quickly touch on why optimizing your sales funnel is crucial. A well-optimized funnel not only increases conversions but also lowers customer acquisition costs, maximizes lifetime value, and boosts ROI.


Advanced Techniques


1. Behavioral Email Targeting

This enables you to send highly targeted emails, increasing your chances of conversion.


How to Do It:

Step 1: Go to your ClickFunnels dashboard and navigate to the “Email Lists” section.

Step 2: Create segments based on user behavior such as ‘Visited Landing Page but didn’t Purchase’ or ‘Abandoned Cart.’

Step 3: Craft targeted email sequences for each segment.


2. A/B Split Testing

A/B testing allows you to test different landing pages, email sequences, and even pricing strategies to find what resonates most with your audience.


How to Do It:

Step 1: Create two versions of the landing page you want to test.

Step 2: In your ClickFunnels dashboard, go to the specific funnel and click on “Create Variation.”

Step 3: Run the test and analyze the results.


3. Custom Scripts

This opens up a world of possibilities for advanced tracking, analytics, and more.


How to Do It:

Step 1: Write or acquire the custom script you want to implement.

Step 2: Navigate to the funnel step where you want to add the script.

Step 3: Paste the script into the “Custom JS/HTML” element.


4. API Integrations

This is particularly useful for businesses that rely on other software for operations like customer relationship management and inventory tracking.


How to Do It:

Step 1: Identify the third-party tool you want to integrate.

Step 2: Go to “Settings” and then “Integrations” in your ClickFunnels dashboard.

Step 3: Follow the prompts to complete the integration.



Advanced strategies in ClickFunnels are not just for tech wizards; they’re for anyone serious about scaling their online business.


By leveraging features like behavioural email targeting, A/B testing, and API integrations, you can take your sales funnel to the next level.


Now that you’re equipped with advanced ClickFunnels strategies and know how to implement them, you might be wondering how to take it to the next level.


That’s where Automation Agency comes in. We specialize in funnel optimization and can help you implement these advanced techniques to maximize your ROI.


Book A call Today and let us handle the tech, so you can focus on growing your business.

About the author 

Avery Sunridge

Avery Sunridge is a Copywriter at Automation Agency, where she brings over 5 years of experience in digital marketing. Specializing in Sales Funnels, Email Marketing Automation, and Landing Pages, Avery crafts content that not only engages but also drives results. Her expertise has been instrumental in elevating the agency's content strategy, making complex automation processes understandable for clients. Avery is passionate about helping businesses streamline their marketing to achieve their goals effortlessly.

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