The Eight WordPress Marketing Hacks (That Our Developers Can Help You Implement)

How do you ensure you get the most out of your WordPress website? These little marketing tricks will guarantee you improve your return on investment. What makes WordPress the ideal content management system (CMS) for your website? For starters, it’s an open-source platform. This keeps your initial installation costs low while also ensuring you don’t…

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Eight Common Mistakes That Make Your CRM Less Effective

Eight Common Mistakes That Make Your CRM Less Effective

Are you using your CRM to its full potential? If you’re making any of these blunders, you’re lowering the return you’re getting from your investment. When you added a CRM to your business, you likely had high expectations for how it could help you. You knew that your CRM would give you a greater understanding…

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Email Opt-In Forms – The Eight Mistakes You Need to Avoid

Clients that opt into your email list are automatically more engaged than those you email out of the blue. Here’s how to design an opt-in form that will draw them in, not drive them away. The concept behind opting in for emails is a simple one. The idea is to encourage prospects to give you…

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Why kajabi may be the perfect tool for your online business

Do you want to have all the tools your business needs in one place? This platform offers that and so much more. Find out what Kajabi can do for your business. Running an online business poses so many challenges… You’ve got to build a website, figure out how to attract clients, and ultimately make sales…

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Tracking Your Emails – The Six Metrics You Need to Measure (And Why)

You’ll never maximise returns from your email campaigns if you’re not tracking them. You have to know the numbers to adapt and optimise. Email marketing is still one of the most effective strategies that you can use in your business. This is despite the fact that there are some marketers out there who will tell…

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Going for the Conversion – The Seven Elements of a Great Sales Email

It’s time to shoot for the sale! But you may find your conversion rate isn’t what you expect it to be if your email isn’t right for the job. You’ve worked hard to nurture a prospect through your sales funnel. Your lead magnet attracted them and you’ve shared plenty of content with them since. Now,…

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Use Eye Contact to DIrect Attention (And Eight Other Image Creation Tips for Facebook Posts)

You have to go beyond written content to get the most out of your Facebook marketing strategy. Creating and sharing attractive images can give a big boost to your engagement. Imagine that you’re scrolling through your Facebook feed right now. You’ll see a ton of posts from friends, family, groups and various businesses. Now, think…

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Why Aren’t My Emails Converting – Five Mistakes You Might Be Making

You have to focus on conversion if you want to maximise profit from an email campaign. Here are the mistakes that stop your emails from leading to conversions.   You’ve heard people tell you that email is dead. They couldn’t be more wrong. A study conducted between 2016 and 2018 shows as much. It found…

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Copy That Converts – Five Tips for Writing Compelling Email Content

You want your email campaigns to have the maximum impact possible. These are the tips that will help you to create copy that converts.   Your goal with every email is to create copy that converts recipients into customers. But there’s a key mistake that comes from this goal. Because you want to convert, you…

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The ManyChat Review – What is it and is it Worth Using?

A chatbot can offer a range of benefits to your business. ManyChat claims to be one of the best service providers in the business. Is it the right tool for you? How could your business benefit from a chatbot? More efficient customer service is often the key benefit that people bring up when discussing this…

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