Tracking Your Emails – The Six Metrics You Need to Measure (And Why)

You’ll never maximise returns from your email campaigns if you’re not tracking them. You have to know the numbers to adapt and optimise. Email marketing is still one of the most effective strategies that you can use in your business. This is despite the fact that there are some marketers out there who will tell…

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Going for the Conversion – The Seven Elements of a Great Sales Email

It’s time to shoot for the sale! But you may find your conversion rate isn’t what you expect it to be if your email isn’t right for the job. You’ve worked hard to nurture a prospect through your sales funnel. Your lead magnet attracted them and you’ve shared plenty of content with them since. Now,…

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Use Eye Contact to DIrect Attention (And Eight Other Image Creation Tips for Facebook Posts)

You have to go beyond written content to get the most out of your Facebook marketing strategy. Creating and sharing attractive images can give a big boost to your engagement. Imagine that you’re scrolling through your Facebook feed right now. You’ll see a ton of posts from friends, family, groups and various businesses. Now, think…

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Why Aren’t My Emails Converting – Five Mistakes You Might Be Making

You have to focus on conversion if you want to maximise profit from an email campaign. Here are the mistakes that stop your emails from leading to conversions.   You’ve heard people tell you that email is dead. They couldn’t be more wrong. A study conducted between 2016 and 2018 shows as much. It found…

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Copy That Converts – Five Tips for Writing Compelling Email Content

You want your email campaigns to have the maximum impact possible. These are the tips that will help you to create copy that converts.   Your goal with every email is to create copy that converts recipients into customers. But there’s a key mistake that comes from this goal. Because you want to convert, you…

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The ManyChat Review – What is it and is it Worth Using?

A chatbot can offer a range of benefits to your business. ManyChat claims to be one of the best service providers in the business. Is it the right tool for you? How could your business benefit from a chatbot? More efficient customer service is often the key benefit that people bring up when discussing this…

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Laura Roeder’s Journey from $100k to $800k (And Four Tips for Streamlining Your Email Campaigns)

Any email campaign can help you to keep your clients engaged with your service. However, it’s crucial that you streamline the campaign to save money and increase revenue. Here are four tips to help you. Email campaigns are among the oldest digital marketing techniques around. But that doesn’t mean they’re not effective anymore. A good…

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Four Lessons Coaches Can Learn About Building a Great Membership Site (From a Man Who Uses His to Upsell)

A quality membership site offers a lot of benefits to coaches. Here are a few ways that you can make yours more effective. There are all sorts of benefits that coaches reap from running a membership site. For one, you can use it to create a list of people who prove receptive to your message.…

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SAGU’s David vs. Goliath Story – Tips for Competing Against Bigger Brands That Have Massive Marketing Budgets

SAGU’s David vs. Goliath Story – Tips for Competing Against Bigger Brands That Have Massive Marketing Budgets Competition from major brands causes serious problems for small businesses. Here’s how one university managed to set itself apart from the heavy hitters. Budget is always a key concern when it comes to marketing. You operate a small…

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How Joan Used Ontraport to Gain the Same Number of Sign-ups in a Month as She Got During the Previous Year

How Joan Used Ontraport to Gain the Same Number of Sign-ups in a Month as She Got During the Previous Year Ontraport doesn’t just help you to manage client details and create email campaigns. You can also use it to increase sign-ups. Ontraport helps you to automate your marketing in a variety of ways. You…

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