Why Instapage May Be the Ideal Choice for Your Next Landing Page

Carl Taylor | August 29, 2022

Not sure why you’re not winning at conversions? It might be time to use a better landing page tool.

Running a successful business comes down to making sales. But who do you sell to if you don’t understand your audience enough to collect leads?

No one.

That’s why you need a solid strategy for collecting leads. 

And that is where landing pages come in.

A landing page is a unique type of page used by almost every business, from small to enterprise-level, which allows them to collect contact information from their website’s visitors.

Rough estimates show that 10% of people who visit a company’s landing page will at least become leads, if not customers. So, when it comes to converting web traffic, a landing page is one of the most powerful tools in your arsenal.

After all, building your lead repository is crucial to all marketing efforts and will directly affect your company’s bottom line. 

This is also the reason why many business owners use landing pages to offer benefits that will encourage their clients to share their contact information.

That said, how you incentivise people to share contact information and other data isn’t the only thing that makes a landing page successful. 

So, building one from scratch or even just changing an inefficient landing page can be challenging.

But the good news is that you have access to many high-quality landing page-building platforms that can streamline this process. One of the best examples of this is Instapage.

What Is Instapage?

Instapage is a cloud landing page building platform. It’s designed for any organisation, business, or brand, whether or not they already have an existing online presence.

This platform aims to help its customers develop functional, engaging, and efficient landing pages to capture more leads and increase the return on investment in their digital marketing.

But how much of an increase are we talking about?

By all accounts, building a landing page with Instapage can give business owners a return of up to 400% higher on their digital ad spend.

In addition, Instapage is an award-winning platform and builder favorite due to its multitude of features and customisation options.

This tool is well suited for small- to medium-sized businesses looking to get an edge in their marketplaces.

While it’s not the cheapest product of its kind, the platform’s ability to curate conversion-focused products and go quickly from creation to testing to publishing makes this one of the most popular one-stop-shop solutions.

The Features

Now, let’s take a look at the features of Instapage and how these can benefit your overall digital marketing strategy.

#1: Huge Library of Templates

One of the most attractive Instapage features is its expansive template repository. You have at least 200 templates to choose from for your landing pages, thank you pages, and other essential sections of your website.

Not only does Instapage streamline landing page creation, but it also offers the tools required to optimise additional website pages for a more pleasant customer experience.

The template library isn’t just vast. It also has some unique themes and industry-leading designs that can help you achieve a wide range of goals.

Whatever you want to accomplish with your landing page, there’s surely a pre-defined template on Instapage that will make it possible.

Not only that–searching for the right template is also very easy. You can use the advanced filter system to find the best layout for any of the following goals:

  • Product sales
  • Event registration
  • Demo request
  • Asset download
  • Waitlist signup
  • App download
  • Business service inquiry
  • Schedule appointment

These are just a few of the available filters you can use to find the perfect template for your vision.

The platform also rolls out new templates from time to time, provided they pass the strict design and functionality criteria.

#2: Drag-and-Drop Editing

Of course, you are not restricted to using the templates in the Instapage library. Otherwise, everyone would end up with identical landing pages.

Luckily, the Instapage drag-and-drop editor gives you complete control over the direction of your landing page.

If you’re a design ace, you can begin with a blank canvas and surrender the rest to your imagination. Alternatively, you can load an existing template and use it as a guide when creating your brand’s personalised landing page.

It’s all about freedom here.

Instapage excels in an area where not even WordPress building tools can offer what users want – complete autonomy and design freedom.

Right off the bat, one of the critical factors that affect the effectiveness of landing pages is the layout and positioning of elements. Now, while most platforms will restrict you to a grid layout or another type of structure, Instapage gives the builder complete freedom to place elements wherever they want.

This takes the customisation game to a whole new level.

Sure, having no constraints can feel overwhelming at times. But Instapage solves this issue with visual indicators that make it easier to achieve an aesthetically-pleasing alignment.

Of course, the tool doesn’t force you to use the built-in visualisation grid. Yet it offers great suggestions on where to drag, drop, and snap various landing page elements.

#3: Mobile Responsive Page Building

Modern digital marketing strategies have to cater to mobile users. After all, consumers now use mobile devices more than ever to browse, research, and buy products and services.

Therefore, your landing page must offer a mobile-friendly interface and navigational experience. This is another area in which Instapage shines.

Most of its templates are mobile-friendly by default. In addition, the editor allows builders to freely switch between desktop and mobile versions of the landing page.

It’s also possible to make adjustments that are specific to the mobile website. Thus, you don’t have to interfere with the desktop user’s experience when improving that of your mobile users.

Even more interesting is that you don’t have to work on two different versions of your landing page. You can publish the same page and simply hide elements that you don’t want a desktop or mobile users to see.

This might not be best for a full business website, but landing pages aren’t loaded with plugins by default. Because of that, the navigational experience and loading speeds shouldn’t suffer.

#4: AdMap

Instapage’s AdMap feature is one of the most exciting. It streamlines the visualisation process and makes connecting specific ads to particular landing pages under one roof easier.

Why is this important?

To grasp the scope of the AdMap feature, you have to understand how customers buy.

Most interactions with your brand start with an ad promoting a certain product or service. From there, people go through the post-click experience, as in getting on the landing page. This means consumers make decisions primarily based on their online experiences.

Because people prefer personalised experiences, the post-click interaction should be relevant to the product ad and vice versa.

But tracking these interactions can be increasingly challenging as you get more traffic. Until a few years ago, most businesses would do this using spreadsheet.

Instapage’s AdMap feature solves the problem by simplifying how you can track, visualise, and analyse multiple advertising campaigns.

What’s even better is the internal ranking algorithm that enables you to see how different campaigns are performing based on various factors like the number of visitors, conversion rate, total conversions, etc.

These statistics will factor into your post-click score and should give you a good idea of what to change to optimise your landing page and ad campaigns.

#5: Personalisation Tools

The builder interface allows you to select individual elements and customise them to your liking. Naturally, each asset can have various properties that can or can’t be altered. However, the edit menu will indicate what you can do in terms of style, colour, text, font, size, etc.

One of the coolest personalisation features on Instapage is the ability to add your own CSS. This can take your landing page presentation to a new level and enhance your design elements with new functionality and stylistic choices.

Again, this goes hand-in-hand with the core idea of creative freedom that’s the main focal point of the platform.

And since many things can go wrong while you’re personalising the assets in your landing page, Instapage offers a convenient A/B testing interface. Split testing will supercharge your creative freedom and give you more peace of mind while editing templates. This feature is super helpful for both veteran and newbie landing page builders.

Furthermore, Instapage enables builders to create more personalised post-click experiences by simplifying the ad-to-page customisation process.

#6: Integrations With Many Leading CRMs

Obviously, a landing page is a small, albeit vital component of a lead-capturing strategy. So, it needs more than amazing design features to do a fantastic job and increase your return on ad spend a few hundred times over.

Instapage shines in this regard by making it simple to integrate various industry-leading CRMs. One of the crowd’s favourites is MailChimp. All you need is to sync your MailChimp account to your Instapage account and load it from the integrations tab.

Salesforce CRM is another excellent option and you can also use WordPress with Instapage and access the platform’s built-in CRM.

Another widespread integration you can leverage is with Shopify. As you can tell by now, Instapage has no problem delving into the e-commerce space.

In addition to CRM integration, Instapage makes it easy to collect payments through PayPal or add Zapier to expand the list of apps, services, and features you can use.

#7: Instablocks and Multiple Landing Pages

While you might only need one landing page right now, a growing business generally needs more. It’s even more important to work on multiple pages if you create multiple revenue streams, services, and product lines.

Fortunately, this doesn’t have to be a daunting task every time.

Instapage makes it easier to create more landing pages by enabling you to create and save various elements from your past landing pages. This feature is called Instablocks and works pretty much like your personal asset library.

Your reusable elements such as testimonial blocks, CTAs, countdowns, steps, benefits, event agendas, and other assets can be edited and repurposed endlessly.

Therefore, each new landing page you create should be exponentially quicker to take from inception to publishing.

Build a High-Conversion Landing Page

If you’re tired of working hard without something to show for it in terms of conversion rate, you need to optimise your landing page or pages.

The post-click experience is often everything for the user, regardless of how much engagement and interest you generate with your ads.

Give your target audience a personalised experience with excellent design and functionality features, and you’ll increase your conversion rate.

Increase your conversion rate and you’ll boost your sales, revenue, and digital marketing spend.

That’s the quick blueprint for sustainably scaling a profitable business.

Instapage can still come with a learning curve for all its amazing features. The advanced-cloud platform makes many things easy.

However, time constraints and other business-specific challenges coming at you head-on could still prevent you from fully utilising it.

If you need assistance with optimising your landing pages, Automation Agency can help. Our Concierge Service has a team of experts who can design and build landing pages from scratch using Instapage.

Additionally, we can oversee your formatting and customisation tasks and implement an email notification system for your form leads.

Don’t sleep on your lead acquisition and conversion tactics. Reach out, and let’s start working on implementing the correct solution for your business.

About the author 

Carl Taylor

Carl Taylor is the Founder & CEO of Automation Agency. For the past 10 years Carl has been building businesses and marketing them online through the use of Sales Funnels, Email Marketing Automation, Landing Pages, and Wordpress Websites. Carl is also a #1 author and highly sought after speaker and consultant whose work has impacted thousands of businesses across various industries worldwide.

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