Carl Taylor

A/B testing (also known as split testing or bucket testing) has been used in marketing for decades. The idea

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Carl Taylor

Having positive feedback from customers on your website has been proven to increase conversions. A new customer is

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Carl Taylor

The call to action has been around for a long time in advertising. It’s that little trigger that

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Carl Taylor

I recently did a website critique for someone and one of the biggest things that stood out was

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Carl Taylor

Turning your website into a lead-generation machine is not a naive dream. You have all the tools to

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Carl Taylor

A landing page is vital to lead conversion. But not only do you want to do it right,

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Carl Taylor

Case studies are some of the most powerful marketing tools at your disposal. You just need to know

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Carl Taylor

Getting a firm grip on the latest SEO trends and practices could bring great benefits to your business.

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