PlusThis: The Add-On Platform Every Ontraport & Infusionsoft User Needs
3 minute readMaintaining strong relationships with your customers is crucial for any business. As the backbone that keeps your business running, happy customers can either make or break your success. Providing them with the help, resources, and communication they need can keep them coming back for more and encourage them to share their experience with friends and family. However,…
2017 – Year In Review
8 minute readIt’s 2018! It’s a new year, a new day, and time for another Year In Review post (see last year’s here!) As business owners, I believe it’s important for us to not only look forward, but also look back at what we’ve achieved, what we’ve learned, and what we’re proud of. So, like last year, I’ve broken this…
Messy and Confusing Email Marketing Tags? Clean Up Your List in 5 Steps
4 minute readYour email list makes it easy to keep in touch with your clients and customers. When you properly segment and segregate your list of subscribers, you can provide each individual with unique information, tailored to fit their needs, preferences, or habits. By including tags in your strategy, you can get even more specific with the…
How to Send a Lead Magnet or Content Upgrade with ActiveCampaign
4 minute readHowever, with the mass amounts of information available online, it can be difficult to stand out from the crowd. In order to do so, you need to offer something irresistible in exchange for a potential client or customer’s contact information. A lead magnet or content upgrade can be just the thing you need to differentiate yourself from your competition…
How to Embed a Survey in an Email Without Using Third-Party Tools
3 minute readYour email subscriber list is one of the best tools for connecting with and engaging with your target audience. Because these individual have clearly expressed interest in your brand or business, you know you’re reaching a strong audience each and every time you connect with them. However, surveying your list of subscribers isn’t always easy. Because third-party…
When Free Isn’t Free: The Opportunity Cost Formula
4 minute readAll businesses, whether they are just starting out or have been around for a while, are tempted by free options. Starting or running a business is by no means an easy feat, so it makes sense to save money wherever possible. Free options, and in particular trying to do something yourself to avoid hiring a…
Google Tag Manager Event Tracking: Superior to Tracking Codes?
4 minute readA large part of digital marketing is knowing as much as possible about the people that visit your website. Information about where they live, how long they spend on your site, and whether or not they click on anything while they’re there is all required for effective marketing. To collect that information, you need what…
How to Automate Social Media Marketing With MeetEdgar (A Step-by-Step Guide)
10 minute readAutomating your social media can be a huge time saver. In fact, by failing to automate social media marketing, you’re wasting a lot of your valuable time getting sucked into the black hole of social media. Imagine, instead of social media being a time sink, it could drive traffic and new leads to your site…
How Many Hours Do You Work A Day?
5 minute readAs an entrepreneur, you got into business for a reason. The thing that drives you to get up in the morning. The change you’re trying to make in the world. The people you live to serve. But it’s easy to get lost in the day-to-day tasks and forget about the bigger picture. Many of us…
7 Incredibly Simple Ways to Automate Your Marketing
4 minute readWhat if I told you that marketing your business didn’t have to be so much work? Or that it was possible to automate certain marketing tasks so you can free up your time and work on your business? Marketing automation lets you serve your customers with the right message when they need it the most.…
