What Is the Metaverse and How Could It Impact Your Digital Marketing

Many tech experts have referred to the metaverse as the future of the internet. How will this virtual reality space affect digital marketing trends, and how can online business owners take advantage of it? The term metaverse isn’t new. In fact, it was coined in the cyberpunk novel “Snow Crash,” written by Neal Stephenson in…

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The Three Ways You Can Integrate WooCommerce With Xero

The Three Ways You Can Integrate WooCommerce With Xero

Xero is a must-have tool for automating your accounting functions in WooCommerce. With it, you can focus on important tasks while most of the accounting gets done by itself. WooCommerce is a multi-functional e-commerce platform praised for its flexibility. It helps turn thousands of WordPress websites into revenue-generating online stores, no matter how big or…

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Conducting an Effective CRM Test – Everything You Need to Know

Conducting an Effective CRM Test – Everything You Need to Know To make the most out of your CRM system, you need to perform regular tests. This article tells you how. Customer Relationship Management (CRM) is a strategy companies use to administer their interaction with customers. The CRM works as database software, but you can…

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The Nine Signs that Your CRM isn’t as Efficient as It Needs to Be

The Nine Signs that Your CRM isn’t as Efficient as It Needs to Be

A good CRM can streamline your operations and amplify your team’s productivity. The benefits of using a CRM are tremendous and proven by numerous research studies. For example, Nucleus Research found that the ROI of CRM purchases is close to $9 for each dollar spent. On top of that, Salesforce calculated that its CRM could…

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How a CRM Helps You Take Your Marketing Campaigns to the Next Level

Are you getting fewer leads than you expected despite focusing even more on your marketing strategy? One software tool could turn everything around for your business. Different industries may require unique marketing strategies and tools. However, every sector has the need for a successful customer relationship management (CRM) platform. It’s the foundation of an effective…

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Changing Your CRM – Why Your Team Resists Change and What You Can Do About It

Implementing a new CRM could improve your business and ensure better results across the board. Yet, your employees are showing resistance to the idea. Here’s how you can resolve that issue and help your team accept the change. CRMs are at the core of many businesses that function online. But as the online environment changes…

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How a Good CRM Solution Reduces Your Costs

How a Good CRM Solution Reduces Your Costs

From production, through marketing, and down to closing the sale, CRM can improve every aspect of your business. Here are the main advantages of this powerful system. Business owners face a massive challenge. There are so many aspects to manage and coordinate in their business that it’s easy for them to get overwhelmed. Whatever the…

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The Most Important CRM Trends to Follow in 2021

The Most Important CRM Trends to Follow in 2021

CRM platforms evolve all the time according to changes in customer needs. This is why it’s vital to stay up-to-date with the most recent trends. The range of technologies and channels available for meeting customer expectations has never been greater. Therefore, it’s now become critical to account for different touchpoints and interactions in the customer…

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How to Create a Landing Page that Maximizes Conversions

Critical to a successful marketing funnel, your landing pages must be optimised to attract plenty of paying customers. Right off the bat, creating a landing page may appear straightforward. This is true, as long as you know what you’re doing. But let’s dig a bit deeper to see what landing pages are all about. By…

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How PlusThis Takes Your Marketing Automation to the Next Level

How PlusThis Takes Your Marketing Automation to the Next Level

Proper automation presents plenty of challenges due to the vast field of activities encompassed in a modern marketing campaign. Luckily, PlusThis has an answer for each of those challenges. PlusThis is a specialised add-on that provides almost every tool imaginable for marketing automation. It has numerous options to boost a marketing campaign, whether using SMS,…

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