What Is the Metaverse and How Could It Impact Your Digital Marketing

Many tech experts have referred to the metaverse as the future of the internet. How will this virtual reality space affect digital marketing trends, and how can online business owners take advantage of it? The term metaverse isn’t new. In fact, it was coined in the cyberpunk novel “Snow Crash,” written by Neal Stephenson in…

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The Three Ways You Can Integrate WooCommerce With Xero

The Three Ways You Can Integrate WooCommerce With Xero

Xero is a must-have tool for automating your accounting functions in WooCommerce. With it, you can focus on important tasks while most of the accounting gets done by itself. WooCommerce is a multi-functional e-commerce platform praised for its flexibility. It helps turn thousands of WordPress websites into revenue-generating online stores, no matter how big or…

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Conducting an Effective CRM Test – Everything You Need to Know

Conducting an Effective CRM Test – Everything You Need to Know To make the most out of your CRM system, you need to perform regular tests. This article tells you how. Customer Relationship Management (CRM) is a strategy companies use to administer their interaction with customers. The CRM works as database software, but you can…

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These Are the Crucial Types of Pages That All eBooks Should Have

These Are the Crucial Types of Pages That All eBooks Should Have The eBook market is booming. To publish an eBook that stands out from the crowd, you need to create captivating, high-quality content. The eBook vs. print book debate seems to be an everlasting one. The U.S-based studies show that almost a third of…

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Why Retargeting Should Be a Crucial Part of Your Marketing Strategy

With a solid retargeting campaign, you can improve conversion rates, among others. Here are the fundamental reasons why you should include this tactic in your marketing efforts. The fact is, the primary purpose of every website is to convert visitors. That’s why when you set up your site, you expect it to do just that.…

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How to Know if It’s Time to Switch to a New CRM

Your CRM can be the cornerstone of your business in allowing you to seamlessly keep track of your clients and sales. Even so, they’re not bulletproof. In time, you’ll need to switch from one CRM platform to another. A capable CRM platform comes with more than a few benefits. At the very least, it’s often…

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Going Viral – How to Launch Marketing Campaigns that Create a Ton of Buzz

Going Viral - How to Launch Marketing Campaigns that Create a Ton of Buzz

Do you want to grab as much attention as you can online? Get everyone excited and talking about your business by following these tips. Viral marketing depends on content that will attract a lot of attention. Thousands of memes and videos become viral every year. But it can also happen to marketing campaigns. While it’s…

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How to Write Engaging Ad Copy That Will Compel Your Audience

Are you not getting enough conversions to grow your business? Do your ads offer diminishing returns? Use these six tips to improve your ad copy and capture the attention of your audience. Writing engaging ad copy is a necessary skill for boosting traffic and sales. It’s what allows you to leverage the art of persuasion…

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Not Putting the Reader First (And Eight Other Mistakes You’re Making with your Emails)

Why aren’t you getting the results that you expected from your email campaigns? Anyone of the blunders in this article could hurt your results. You’re feeling pretty proud of your email campaign right now. That’s because you’ve spent a lot of time writing emails for each stage of your marketing and sales funnels. The copy…

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Marketing, Transactional, and Operational – Explaining the Three Types of Email

The types of emails you send govern the kind of responses (or the lack thereof) that you get back. Find out about the three main types of emails and when to use them. Did you know that there are different types of emails? A lot of business owners don’t. They simply think of a subject…

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