Why Retargeting Should Be a Crucial Part of Your Marketing Strategy
With a solid retargeting campaign, you can improve conversion rates, among others. Here are the fundamental reasons why you should include this tactic in your marketing efforts. The fact is, the primary purpose of every website is to convert visitors. That’s why when you set up your site, you expect it to do just that.…
How to Know if It’s Time to Switch to a New CRM
Your CRM can be the cornerstone of your business in allowing you to seamlessly keep track of your clients and sales. Even so, they’re not bulletproof. In time, you’ll need to switch from one CRM platform to another. A capable CRM platform comes with more than a few benefits. At the very least, it’s often…
Going Viral – How to Launch Marketing Campaigns that Create a Ton of Buzz
Do you want to grab as much attention as you can online? Get everyone excited and talking about your business by following these tips. Viral marketing depends on content that will attract a lot of attention. Thousands of memes and videos become viral every year. But it can also happen to marketing campaigns. While it’s…
How to Write Engaging Ad Copy That Will Compel Your Audience
Are you not getting enough conversions to grow your business? Do your ads offer diminishing returns? Use these six tips to improve your ad copy and capture the attention of your audience. Writing engaging ad copy is a necessary skill for boosting traffic and sales. It’s what allows you to leverage the art of persuasion…
Not Putting the Reader First (And Eight Other Mistakes You’re Making with your Emails)
Why aren’t you getting the results that you expected from your email campaigns? Anyone of the blunders in this article could hurt your results. You’re feeling pretty proud of your email campaign right now. That’s because you’ve spent a lot of time writing emails for each stage of your marketing and sales funnels. The copy…
Marketing, Transactional, and Operational – Explaining the Three Types of Email
The types of emails you send govern the kind of responses (or the lack thereof) that you get back. Find out about the three main types of emails and when to use them. Did you know that there are different types of emails? A lot of business owners don’t. They simply think of a subject…
The Seven Questions You Need to Ask Before You Send that Marketing Email
Don’t slot that marketing email into your automated campaign just yet! There are a few things you need to check to ensure that your email works as intended. You already sent out tons of marketing emails. And you probably even have a few automated campaigns set up to reach people at the various stages of…
User-Generated Content – What is it and How Can You Use It?
Did you know that your users can help you create powerful content? User-generated content is a surprisingly effective marketing tool. Your users aren’t trying to sell anything when they talk about your brand. But you are… In this article, we’re going to explain exactly what user-generated content is. Then, we’re going to examine some of…
The Mobile Friendly Email – The Six Elements that It Needs to Have
With so many people checking their emails on their phones, you need to ensure your emails are optimized for your readers. We’ve seen a meteoric rise in smartphone usage in recent years. Back in 2013, only 16.2% of internet traffic came from phones and other mobile devices. As of 2018, that figure stood at 52.2%,…
The Six LinkedIn Marketing Tips (That Actually Engage Your Connections)
LinkedIn has emerged as one of the leading social platforms for B2B providers. With these tips, you’ll massively boost your presence and increase engagement. Though many see LinkedIn as a secondary social platform, its reach has increased massively in recent years. According to LinkedIn, the platform has over 600 million members in 2019. And according…
