The Last-Minute ( & Post May 25th) GDPR Checklist For Your Online Marketing
5 minute readAs you probably know – or you’ve seen in your inbox – GDPR is everywhere right now. While May 25th was the deadline to make changes to your website and email marketing, there are a few things you can still do after that date. In fact, we at Automation Agency had to do a fair…
High-Performance WordPress Hosting, Reviewed (2018)
4 minute readWordPress is one of the best tools for creating high-powered websites for any business. In fact, WordPress runs almost 30% of the entire internet. However, for small businesses, entrepreneurs, or coaches, running and managing a WordPress site can be too much of a time commitment. When you need to update your pages, troubleshoot problems, and monitor security,…
How to Build Systems in Your Coaching Business That Help You Grow
4 minute readGrowing a business takes hard work – especially if you’re running it solo. Want to know what makes it even more complicated? Trying to manage your coaching business without systems. Business systems are a way to document the procedures, paths, or processes that you follow to complete certain tasks. These operational guides outline your expectations…
5 Ways Every Coaching Business Can Use SMS to Improve Their Marketing
3 minute readFor years, SMS or text messaging has been one of the most convenient ways to communicate. In fact, texting is the most frequently used form of communication for Americans under the age of 50. These days, we don’t just use SMS to stay in touch with friends and family. Businesses are also taking advantage of SMS and…
The Best Webinar Platforms for Coaches
4 minute readHosting webinars is an important part of running an online coaching business. When you’re connecting with customers and clients through the webinars you’re running, you want to ensure you’re using the right platform. However, with dozens of options on the market, choosing the right platform can feel overwhelming. So let’s take a look at a…
Whitelist Instructions: The Most Overlooked Piece of Effective Welcome Emails
5 minute readWhen a new subscriber signs up for your emails, the first message you send is the most important. Whether they were enticed by a content upgrade or they joined your webinar, they’ll be looking out for a message from you. And if this first message finds its way to a spam box or promotion folder,…
Mass vs. Automated Email Marketing: What’s the Difference and Which One Is Hurting Your Business?
3 minute readAn email list can be one of the most important assets for a business – when used correctly. Whether you’re sending promotional pieces or weekly newsletters, an email list gives you the opportunity to connect directly with customers and clients who have already expressed an interest in your brand. The more you nurture those leads,…
How to Optimize a Landing Page to Reduce Buyer Friction
3 minute readWhen it comes to keeping your customers happy, user experience is everything. To land more sales and keep customers coming back for more, it needs to be easy for them to make a purchase, sign up for a webinar, or convert from a lead into a client. The harder it is – or the more friction…
Stop Using Stock Images in Facebook Ads (and Do This Instead)
4 minute readPeople of every age from all around the world log into Facebook daily to check in with their families and friends, get news updates, and even meet new people. As an all-in-one dashboard for stories and information, Facebook does an excellent job of connecting us. Unfortunately, many businesses fail to remember what Facebook is really…
Why You Need a Stop-Doing List (and How To Build One)
3 minute readA to-do list is a classic way to stay on track and remain productive throughout the workday. However, accomplishing tasks isn’t the only way to stay focused on your goals. In order to grow as a business owner, there are certain things you need to stop doing. Bad habits can hold you back from being…
