How to Write Engaging Ad Copy That Will Compel Your Audience
Are you not getting enough conversions to grow your business? Do your ads offer diminishing returns? Use these six tips to improve your ad copy and capture the attention of your audience. Writing engaging ad copy is a necessary skill for boosting traffic and sales. It’s what allows you to leverage the art of persuasion…
Not Putting the Reader First (And Eight Other Mistakes You’re Making with your Emails)
Why aren’t you getting the results that you expected from your email campaigns? Anyone of the blunders in this article could hurt your results. You’re feeling pretty proud of your email campaign right now. That’s because you’ve spent a lot of time writing emails for each stage of your marketing and sales funnels. The copy…
Marketing, Transactional, and Operational – Explaining the Three Types of Email
The types of emails you send govern the kind of responses (or the lack thereof) that you get back. Find out about the three main types of emails and when to use them. Did you know that there are different types of emails? A lot of business owners don’t. They simply think of a subject…
The Seven Questions You Need to Ask Before You Send that Marketing Email
Don’t slot that marketing email into your automated campaign just yet! There are a few things you need to check to ensure that your email works as intended. You already sent out tons of marketing emails. And you probably even have a few automated campaigns set up to reach people at the various stages of…
User-Generated Content – What is it and How Can You Use It?
Did you know that your users can help you create powerful content? User-generated content is a surprisingly effective marketing tool. Your users aren’t trying to sell anything when they talk about your brand. But you are… In this article, we’re going to explain exactly what user-generated content is. Then, we’re going to examine some of…
The Mobile Friendly Email – The Six Elements that It Needs to Have
With so many people checking their emails on their phones, you need to ensure your emails are optimized for your readers. We’ve seen a meteoric rise in smartphone usage in recent years. Back in 2013, only 16.2% of internet traffic came from phones and other mobile devices. As of 2018, that figure stood at 52.2%,…
The Six LinkedIn Marketing Tips (That Actually Engage Your Connections)
LinkedIn has emerged as one of the leading social platforms for B2B providers. With these tips, you’ll massively boost your presence and increase engagement. Though many see LinkedIn as a secondary social platform, its reach has increased massively in recent years. According to LinkedIn, the platform has over 600 million members in 2019. And according…
Email Marketing Split Testing: What it is and How You Can Use It to Boost Conversions
How do you know if your email campaigns are as effective as they can be? Split testing may hold the key to finding out how you can optimise your emails. So you’ve created an email campaign and it’s doing pretty well. The open rates are solid and you’re getting some conversions. However, there’s a…
Tidying Up Your List – Seven Steps for Ensuring Your List Has the Right People
What’s the point of having an email list if nobody responds to your messages? These are the tips that will help you to clean up your list and make your campaigns more cost-effective. You’ve worked hard to create a huge email list. You have tens of thousands of addresses and you’re blasting out emails regularly.…
Video Content and Social Media – Five Tips for Using Video to Get Followers
You’re not getting everything that you could out of social media if you’re not using videos. Here are some tips for leveraging videos to build your following. YouTube users watch 5 billion hours of video every single day. 82% of Twitter users say that they use the platform to watch videos. And finally, Facebook…
