Email Marketing Split Testing: What it is and How You Can Use It to Boost Conversions

How do you know if your email campaigns are as effective as they can be? Split testing may hold the key to finding out how you can optimise your emails.   So you’ve created an email campaign and it’s doing pretty well. The open rates are solid and you’re getting some conversions. However, there’s a…

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Tidying Up Your List – Seven Steps for Ensuring Your List Has the Right People

What’s the point of having an email list if nobody responds to your messages? These are the tips that will help you to clean up your list and make your campaigns more cost-effective. You’ve worked hard to create a huge email list. You have tens of thousands of addresses and you’re blasting out emails regularly.…

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Video Content and Social Media – Five Tips for Using Video to Get Followers

You’re not getting everything that you could out of social media if you’re not using videos. Here are some tips for leveraging videos to build your following.   YouTube users watch 5 billion hours of video every single day. 82% of Twitter users say that they use the platform to watch videos. And finally, Facebook…

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Five Social Media Marketing Tips That Give Your Marketing a Huge Boost

People spend more time on social media than ever before. You’re missing out if you’re not marketing to them. These are the tips that will give your social media strategy a boost. Do you know how much time the average person spends on social media per day? 142 minutes. That’s over two hours of time…

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Four Great Uses for ActiveCampaign

ActiveCampaign is so much more than an email marketing tool. These are the four ways you can use it to improve your campaigns. A visit to ActiveCampaign’s website shows that they put email marketing front and centre. A combined CRM and marketing platform, it uses automation to make running your campaigns easier. And it works.…

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Four Ways to Achieve Email Marketing Success (So You Get More Conversions)

Four Ways to Achieve Email Marketing Success

Four Ways to Achieve Email Marketing Success (So You Get More Conversions) With so many making use of email marketing, it’s tough to stand out from the crowd. Here are four ways to achieve email marketing success. Email marketing is dead! You’ve probably heard more than a few people say that over the years. They…

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How an Orthodontist Doubled Their Referrals (And Four Tips for Creating a Great Referral Marketing Strategy)

How an Orthodontist Doubled Their Referrals (And Four Tips for Creating a Great Referral Marketing Strategy) Referral leads are among the hottest that you’ll have come through your system. Here’s how any business can use the power of automation to give their referral marketing a boost. Why should your business focus on getting referrals? It’s…

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Four Tips for Retaining Personalisation in Email Campaigns (And How Scott’s Cheap Flights Did it While Sending 250,000 Emails Per Day)

Personalisation is such an important concept in modern marketing. Here’s how one company maintained the personal touch as their campaigns grew. Email is one of the most effective digital marketing tools that you have at your disposal. It allows you to directly contact prospects and create a more personal touch for your offers. It’s that…

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How My Business People Used Lead Magnets to Create a 65% Return on Investment (And Four Tips for Creating a Great Lead Magnet)

  How My Business People Used Lead Magnets to Create a 65% Return on Investment (And Four Tips for Creating a Great Lead Magnet) A great lead magnet attracts more clients to your business. Here’s what My Business People did to build theirs. Your business needs to attract more leads in order to thrive. In…

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A Deadline Funnel Review: Can it Help You Build Better Marketing Funnels?

A Deadline Funnel Review – Can it Help You to Build Better Marketing Funnels? Do you need to inject a little urgency into your marketing funnels? Deadline Funnel may just be the tool for you. Find out more in this review. Every business has a marketing process. For example, you may use ads to send…

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