User-Generated Content – What is it and How Can You Use It?

Did you know that your users can help you create powerful content? User-generated content is a surprisingly effective marketing tool. Your users aren’t trying to sell anything when they talk about your brand. But you are… In this article, we’re going to explain exactly what user-generated content is. Then, we’re going to examine some of…

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The Mobile Friendly Email – The Six Elements that It Needs to Have

The-Mobile-Friendly-Email

With so many people checking their emails on their phones, you need to ensure your emails are optimized for your readers. We’ve seen a meteoric rise in smartphone usage in recent years. Back in 2013, only 16.2% of internet traffic came from phones and other mobile devices. As of 2018, that figure stood at 52.2%,…

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The Six LinkedIn Marketing Tips (That Actually Engage Your Connections)

LinkedIn has emerged as one of the leading social platforms for B2B providers. With these tips, you’ll massively boost your presence and increase engagement. Though many see LinkedIn as a secondary social platform, its reach has increased massively in recent years. According to LinkedIn, the platform has over 600 million members in 2019. And according…

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Email Marketing Split Testing: What it is and How You Can Use It to Boost Conversions

How do you know if your email campaigns are as effective as they can be? Split testing may hold the key to finding out how you can optimise your emails.   So you’ve created an email campaign and it’s doing pretty well. The open rates are solid and you’re getting some conversions. However, there’s a…

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Tidying Up Your List – Seven Steps for Ensuring Your List Has the Right People

What’s the point of having an email list if nobody responds to your messages? These are the tips that will help you to clean up your list and make your campaigns more cost-effective. You’ve worked hard to create a huge email list. You have tens of thousands of addresses and you’re blasting out emails regularly.…

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Video Content and Social Media – Five Tips for Using Video to Get Followers

You’re not getting everything that you could out of social media if you’re not using videos. Here are some tips for leveraging videos to build your following.   YouTube users watch 5 billion hours of video every single day. 82% of Twitter users say that they use the platform to watch videos. And finally, Facebook…

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Five Social Media Marketing Tips That Give Your Marketing a Huge Boost

People spend more time on social media than ever before. You’re missing out if you’re not marketing to them. These are the tips that will give your social media strategy a boost. Do you know how much time the average person spends on social media per day? 142 minutes. That’s over two hours of time…

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Four Great Uses for ActiveCampaign

ActiveCampaign is so much more than an email marketing tool. These are the four ways you can use it to improve your campaigns. A visit to ActiveCampaign’s website shows that they put email marketing front and centre. A combined CRM and marketing platform, it uses automation to make running your campaigns easier. And it works.…

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Four Ways to Achieve Email Marketing Success (So You Get More Conversions)

Four Ways to Achieve Email Marketing Success

Four Ways to Achieve Email Marketing Success (So You Get More Conversions) With so many making use of email marketing, it’s tough to stand out from the crowd. Here are four ways to achieve email marketing success. Email marketing is dead! You’ve probably heard more than a few people say that over the years. They…

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How an Orthodontist Doubled Their Referrals (And Four Tips for Creating a Great Referral Marketing Strategy)

How an Orthodontist Doubled Their Referrals (And Four Tips for Creating a Great Referral Marketing Strategy) Referral leads are among the hottest that you’ll have come through your system. Here’s how any business can use the power of automation to give their referral marketing a boost. Why should your business focus on getting referrals? It’s…

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