The Ultimate Guide to Targeting Your Audience with the Right Content
Your content has the power to attract more customers and drive company success. But you’ll have to make it fit your ideal customers. Here’s how to do it best. No amount of planning or marketing strategy can replace the power of great content. The right copy, imaging, and video material can significantly boost your SEO,…
Selling Online? SamCart Might be the Best Platform for You
Whether you’re selling digital or physical products and services, you need an online presence. Making things easy on your customers will only help you generate more sales. By definition, e-commerce sounds very simple – it refers to commercial transactions that happen in the digital world. But in reality, this is such a massive environment that…
How to Create a Landing Page that Maximizes Conversions
Critical to a successful marketing funnel, your landing pages must be optimised to attract plenty of paying customers. Right off the bat, creating a landing page may appear straightforward. This is true, as long as you know what you’re doing. But let’s dig a bit deeper to see what landing pages are all about. By…
How to Know if Your Website is Ready for a Refresh
Your website is a reflection of your company’s brand, so it should never go out of date. But when is the right time for a revamp? Let’s say you built your website in 2014 and it has been working just fine since then. You’ve kept up with updating the product or service listings. More importantly,…
How Thrive Themes Can Help You Build a High-Converting Website
Lead conversion is the crucial purpose of your website, and optimising it to best meet that goal should be among your top priorities. Here’s why Thrive Themes is an ideal tool to do just that. Most aspects of a marketing campaign are directed towards generating leads on your website. Once those meticulously-created copies, visuals, and…
How to Boost Your On-Page SEO and Rank Higher in Search
With Google’s algorithm constantly updating and changing, your site must keep up with the search engine giant’s rules to get a good rank. Step up your SEO game with these tactics. Search engine optimisation serves as a sure way for your website to rank better on the results pages of search engines, driving more organic…
How to Successfully Publish Blog Posts to WordPress
Making the best possible blog posts requires advanced functionality and customisation options. Luckily, WordPress has all the tools to help you achieve just that. WordPress currently powers about a third of all websites – quite a staggering number. With its loyal community, open-source architecture, and a growing number of customers, the platform continues to improve…
The Best Marketing Plugins for WooCommerce You’ll Want to Use
With the right add-ons, your WooCommerce website could become a marketing powerhouse. Take a look at some of the best options available. No one could have predicted that a WordPress plugin would develop into a massive e-commerce platform. Yet that’s precisely what happened with WooCommerce. Since its inception in 2011, the platform has amassed an…
Launching a New Website – The 10 Best Practices to Follow
Developing a new website can be challenging, especially when starting from scratch. Here are the practices that can help you ensure success. Growing your own business requires a proper marketing strategy. And one of its foundations is a website to direct prospects to. But designing and developing your website is easier said than done. It…
Seven Tips and Tricks for Creating a Faster Website
Is your website’s performance losing you, customers? Find out how to speed up your site and ensure that prospects stick around, instead of bouncing to the competition. Did you know how your website speed affects a user’s behavior? It’s a subject that many major online companies have researched extensively. Take Amazon as an example. They…
