Lowering Your Bounce Rate – The Best Practices

Your bounce rate is a measure of success, and it can reveal a lot about your website’s performance. If your website has a high bounce rate, there are several things you can do to improve your customers’ on-site experience and increase the conversion rate. A website’s bounce rate reveals whether visitors click on the site…

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What is SiteGround? (And Why It Might Be the Best Hosting Solution for You)

Hosting is an essential part of running a successful website. That’s why exceptionally reliable hosting services such as SiteGround deserve your full attention. Here’s what makes SiteGround stand out from the competition. Having a quality website is the foundation of online marketing. After all, your site is the endpoint of your campaign. It’s the place…

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What is the Email Opt-In Strategy (And How You Can Build an Effective Email Opt-In Form)

Not getting the conversions you want from your email campaigns? Here’s what might be the problem. A lot of email campaigns fail because marketers use a spray-and-pray strategy.    It means that recipients didn’t give marketers permission to send emails. Instead, marketers just send out emails to those on their list and hope for the…

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MemberMouse – A Powerful Option for Membership Websites

Building a membership website on WordPress? Using the right plugin is necessary to give your customers the best experience. Creating and managing a successful membership website is no small feat. To start with, you can run into a myriad of challenges with the design, structure and content. It’s also of utmost importance to ensure your…

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The Website Hacking Problem (And What You Can Do to Stop Your Site from Getting Hacked)

Hacking is a significant issue in the online world. Many people have had their personal information or funds stolen by hackers, while some businesses suffered severe damage. Here’s how you can secure your website from this threat. The number of websites that get hacked every day is quite shocking. It’s been reported that about 30,000…

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PPC Advertising: How to Run Successful Campaigns that Get Results

Are you tired of not getting enough out of your organic traffic? Check out another way to get leads and make sales. Organic traffic is invaluable to any business. And one key factor that determines the amount of traffic you get is the effectiveness of your marketing campaign. With that said, there are many ways…

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How Your CRM Helps You Build a High-Performing Sales Funnel

Lead and customer management shouldn’t be difficult. The proper software solution can turn your business around. Your sales funnel is one of your lifelines in the online world. It’s a crucial aspect of any digital marketing strategy as it stands for the customer journey – it’s what turns someone from lead to buyer. There are…

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The Search Engine Optimised Blog Post – What is it and How Can You Create One

Blog posts are an excellent way to provide content to your audience and improve your online marketing. They can fulfil their purpose best when you optimise them for search engines. Here’s how to do just that. Having a blog on your website has become almost a requirement today. Your blog can make your brand more…

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The Ultimate Guide to Targeting Your Audience with the Right Content

Your content has the power to attract more customers and drive company success. But you’ll have to make it fit your ideal customers. Here’s how to do it best. No amount of planning or marketing strategy can replace the power of great content. The right copy, imaging, and video material can significantly boost your SEO,…

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Selling Online? SamCart Might be the Best Platform for You

Selling Online? SamCart Might be the Best Platform for You

Whether you’re selling digital or physical products and services, you need an online presence. Making things easy on your customers will only help you generate more sales. By definition, e-commerce sounds very simple – it refers to commercial transactions that happen in the digital world. But in reality, this is such a massive environment that…

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