The Six Elements that Your Landing Page Needs to Contain
The prospect has clicked the link and hit your landing page. Now, you need to make sure this page offers everything that they expect to see. A basic ad campaign goes something like this: You create the ad that gets shared on the platform of your choosing. The ad contains a link, which a prospect…
The Yoast Plugin Review – Does it Offer Everything That You Need for SEO
As powerful as WordPress is, it doesn’t offer many tools for search engine optimisation (SEO). Yoast is a plugin that claims to offer those tools. But is it up to the task? SEO is a key concern for any coach who has their own website. You face a ton of competition in the online space.…
Seven Interesting WordPress Plugins That Use Artificial Intelligence
Artificial intelligence is changing the way that you market. There are several WordPress plugins that take advantage of this technology. Here are seven that you need to know about. WordPress is one of the most powerful website building tools available today. On the basic level, you can build and manage a website without ever having…
Five WordPress Plugins That Improve Website Usability
WordPress is one of the most powerful content management systems available. And with these plugins, you can make it even better. WordPress is the world’s most popular content management system (CMS). W3techs says that WordPress accounts for about 58% of all websites that use a CMS. And according to Netcraft, about 75 million websites use…
How to Improve Your WordPress Site Speed and Performance
We’re all used to having what we want exactly when we want it. We live in an age of convenience, where everything we need is right in reach. Unfortunately, this means we’ve become impatient. Because we’re no longer used to waiting, we expect everything to appear right when we want it. This is especially true…
The Best WordPress Form Plugins for Coaching Sites [2018]
Bringing a new lead to your website is just one step towards growing your coaching business. In order to convert leads into paying customers, they also need to be able to contact you easily. There are various ways you can nudge your website visitors to connect with you after they come to your page. However,…
How to Collect Stripe Payments With Your WordPress Site
As a business owner, you know the importance of implementing a payment processor to your website that is trusted and works smoothly. There are a number of options for payment systems, but most business websites use PayPal, alongside the usual credit card options. Stripe is very similar to PayPal in that it’s easy to set…
How to Use the Yoast SEO Plugin for WordPress
If you’re in the world of content creation, you will definitely have heard the term “search engine optimization”. In fact, you might even be a little tired of hearing it. But SEO is no buzzword. The importance of this practice to content marketing cannot be overstated. Even the most informative content will be doomed to…
What Is An SSL Certificate & Does Your Website Really Need One?
Have you ever heard someone (more technical than yourself) mention an “encrypted” or “unencrypted” website and wondered what they meant? Or maybe you’ve noticed that some URLs start with “http://” while others start with “https://” and you’re not sure why? SSL certificates are the answer to both questions, and because they can help you earn…
10 Simple Ways To Reduce the Bounce Rate of Your WordPress Site
A lot of website owners think that getting traffic to their site is the hard part. Although it may seem difficult in the early stages, there’s an even more important metric you’ll want to keep track of. Your bounce rate. Having a low bounce rate is more valuable than achieving high-traffic numbers. A large and…
