Your Social Media Video Thumbnails – Seven Tips for Creating the Perfect Image

Your video’s finished and you’re ready to launch it on your social media accounts. But before you do, you’ve got to create a great thumbnail. Year after year, the video becomes more important to any social media strategy. Take Twitter as an example. Right now, tweets that contain videos achieve 10 times more engagement than…

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Eight Twitter Marketing Tips (That Drive Post Engagement)

Eight Twitter Marketing Tips

Are you using Twitter to engage your prospects? With these tips, you’ll make your Twitter account a must-read for your audience. A lot of business owners and coaches focus predominantly on Facebook for their social media activities. While this certainly isn’t a mistake, it can lead to you missing out on leveraging other social networks.…

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The Unforgivable Facebook Marketing Blunders that You’re Still Making

The-Unforgivable-Facebook-Marketing

You know that marketing on Facebook will get you in front of a wider audience. But if you’re making these mistakes, nobody in that audience will convert into a customer. We’ve all heard the rumblings of discontent from Facebook marketers in recent years. “My posts aren’t appearing in enough of my followers’ timelines.” “I’m not…

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The Six LinkedIn Marketing Tips (That Actually Engage Your Connections)

LinkedIn has emerged as one of the leading social platforms for B2B providers. With these tips, you’ll massively boost your presence and increase engagement. Though many see LinkedIn as a secondary social platform, its reach has increased massively in recent years. According to LinkedIn, the platform has over 600 million members in 2019. And according…

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Four Tips for Retaining Personalisation in Email Campaigns (And How Scott’s Cheap Flights Did it While Sending 250,000 Emails Per Day)

Getting seen on social media is more difficult than it’s ever been. But social media marketing is as critical as ever. Use these tips to create content that will trounce the competition and pull in prospects. It’s hard to imagine life anymore without social media. The likes of Facebook, Twitter, and LinkedIn have become juggernauts…

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Six Examples of Great Social Media Contests (That Got Results)

Six Examples of Great Social Media Contests (That Got Results)

Social media platforms are the modern marketing battleground. These contest ideas increase your chance of coming out on top. The key to successful social media marketing is to find ways to engage your audience. An engaged audience interacts with and shares more of your content. That means you can use social media both to get…

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