Facebook Ads – The Eight Tips that Lead to More Conversions
Facebook ads can be an amazing way to draw in new clients to your business. But they can also be a time and money sinker if you don’t know how to optimise them for conversions. You’ve likely run a few Facebook ad campaigns in the past. And it’s very possible that you didn’t get the…
Tracking Conversions from Your LinkedIn Ads – How to Set it Up (And the Four Tips for Optimising It)
LinkedIn is a platform that many business owners overlook when marketing. However, LinkedIn ad campaigns can produce great results, assuming you track conversions well. There’s a key mistake that many business owners make when it comes to LinkedIn. They see it as little more than a jobseekers’ platform. Sure, they can occasionally post content and…
Paying to Promote Content – Should You Do It and When Is It Effective?
Should you devote part of your budget for paid advertising? The answer is not as simple as you think. Your business has great content. But for some reason, you’re not reaching as many people as you’d like. The most obvious solution is to pay to promote content. And this involves using distribution channels to get…
Six Techniques you Can Use to Create More Connections on LinkedIn
LinkedIn is a much more powerful marketing tool than many people give it credit for. But to use it to its fullest, you need to build a solid list of connections. For years, many marketers have underestimated the true potential of LinkedIn. As a social media platform, many see it as little more than a…
Your Social Media Video Thumbnails – Seven Tips for Creating the Perfect Image
Your video’s finished and you’re ready to launch it on your social media accounts. But before you do, you’ve got to create a great thumbnail. Year after year, the video becomes more important to any social media strategy. Take Twitter as an example. Right now, tweets that contain videos achieve 10 times more engagement than…
Eight Twitter Marketing Tips (That Drive Post Engagement)
Are you using Twitter to engage your prospects? With these tips, you’ll make your Twitter account a must-read for your audience. A lot of business owners and coaches focus predominantly on Facebook for their social media activities. While this certainly isn’t a mistake, it can lead to you missing out on leveraging other social networks.…
The Unforgivable Facebook Marketing Blunders that You’re Still Making
You know that marketing on Facebook will get you in front of a wider audience. But if you’re making these mistakes, nobody in that audience will convert into a customer. We’ve all heard the rumblings of discontent from Facebook marketers in recent years. “My posts aren’t appearing in enough of my followers’ timelines.” “I’m not…
The Six LinkedIn Marketing Tips (That Actually Engage Your Connections)
LinkedIn has emerged as one of the leading social platforms for B2B providers. With these tips, you’ll massively boost your presence and increase engagement. Though many see LinkedIn as a secondary social platform, its reach has increased massively in recent years. According to LinkedIn, the platform has over 600 million members in 2019. And according…
Four Tips for Retaining Personalisation in Email Campaigns (And How Scott’s Cheap Flights Did it While Sending 250,000 Emails Per Day)
Getting seen on social media is more difficult than it’s ever been. But social media marketing is as critical as ever. Use these tips to create content that will trounce the competition and pull in prospects. It’s hard to imagine life anymore without social media. The likes of Facebook, Twitter, and LinkedIn have become juggernauts…
Six Examples of Great Social Media Contests (That Got Results)
Social media platforms are the modern marketing battleground. These contest ideas increase your chance of coming out on top. The key to successful social media marketing is to find ways to engage your audience. An engaged audience interacts with and shares more of your content. That means you can use social media both to get…
