How Testimonials Help Grow Your Business

What do customers have to say about your brand? If you don’t know, you’re missing the chance to transform your business. Almost every industry today has fierce competition. To get ahead, you need to create awareness and improve your brand’s reputation. The reality is that it can take time and money to attract new customers…

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Seven Ways You Can Make Your Emails More Valuable to Recipients

Sending emails that offer no value will cause people to stop reading and unsubscribe from your list. Here’s how you can prevent that from happening. You’ve got the first stages of a great email campaign nailed down. The landing page is up and running and you’re doing a great job of pointing people towards it.…

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Not Putting the Reader First (And Eight Other Mistakes You’re Making with your Emails)

Why aren’t you getting the results that you expected from your email campaigns? Anyone of the blunders in this article could hurt your results. You’re feeling pretty proud of your email campaign right now. That’s because you’ve spent a lot of time writing emails for each stage of your marketing and sales funnels. The copy…

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