What Does Your Audience Want? Five Tips for Figuring Out What to Write About

What Does Your Audience Want

Content marketing can expand your audience and offer a remarkable ROI. However, you’ve got to know who you’re writing for to maximise those benefits. According to the Content Marketing Institute (CMI), 86% of B2C marketers say content marketing is an important strategy. The same organisation says that 91% of B2B marketers use it. Why? The…

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These are the Six Types of Content that Should be on Every Website

Six Types of Content Blog Feature

Relying on a single content type could lead to you missing out on opportunities. Variety is the spice of marketing, which is why you need to use all of these types of content on your website.   You probably already have a content marketing strategy. It makes sense to. When compared to traditional forms of…

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The Seven Mistakes You’re Making (That Cause People to Disengage From Your Content

We’ve all heard that “Content is King” before. Your goal is to create engaging content. These are the mistakes that can stop that from happening. A great content marketing campaign can give your business an impressive boost. The content on your blog demonstrates your authority and causes people to trust you more. Every ad that…

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The Six Ways That You Can Improve Communication With Customers (To Drive Revenue)

How well you communicate with customers can have a huge impact on your revenue. Here are six ways that you can get better at communicating   Why is communication so important when it comes to driving revenue for your business? The simple fact is that almost no prospect feels ready to buy when they first…

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Creating Your Social Media Marketing Strategy – Eight Steps to Follow

Social media is one of the most powerful marketing tools at your disposal. These are the eight steps to follow for creating your social media strategy.   Did you know that 54% of people who use social media rely on it for information when researching a product? A further 71% will tell people if they…

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Automating Your Content Marketing Strategy (Six Tips to Help You)

You need quality content to keep people moving through your sales funnel. The challenge lies in creating a strategy that works well without taking up all of your time. That’s where automation comes into play.   90% of businesses now use content marketing as a lead generation tool. That shows how far online content has…

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Crafting the Perfect Subject Line – The Eight Tips That Get People Clicking

An email’s subject line is the first thing that any recipient sees. Make sure yours catches attention and gets clicks with these tips.   The average office worker receives 121 emails every single day. Add on the stuff they receive to their personal accounts and you have a lot of emails to skim through. Naturally,…

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When Is the Best Time to Send Email?

Best time to send email

Email can be one of the best ways to connect with your audience – when it’s used correctly. If you send your message at the wrong time, it could get lost in your client’s inbox. To improve open rates and increase click-throughs, it’s crucial you find the best time to send emails. Unfortunately, this is easier…

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5 Simple Video Editing Tools for Business Coaches

video editing tools for business coachesvideo editing tools for business coaches

Video is one of the most popular forms of content across the web. As a quick and easy way for your audience members to get information about you, having video as part of your content strategy is crucial for promoting your business. For business coaches specifically, video helps your potential clients get to know you…

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10 Blog Posts About the Future of Content Marketing You Should Read Right Now

future_of_content_marketing

The phrase content is king is as true as it’s ever been (even if it is a little clichéd by now!) Without content, you simply don’t have a digital marketing campaign. But it’s not enough to just have content filling up your website. Your content has be unique and engaging — otherwise, who will want to read…

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