Marketing, Transactional, and Operational – Explaining the Three Types of Email

The types of emails you send govern the kind of responses (or the lack thereof) that you get back. Find out about the three main types of emails and when to use them. Did you know that there are different types of emails? A lot of business owners don’t. They simply think of a subject…

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Seven Psychology Secrets Behind Great Sales Emails

What triggers lead to somebody replying to your emails? In this article, we unearth the secrets that will give you the answers. You’ve set up your automated email campaign and you’re feeling pretty good about it right now. But your work doesn’t end there. If you don’t understand how your prospects think and feel, you…

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Six Ways that You Can Personalize Your Emails

Generic emails just don’t cut it anymore. If you want your prospects to respond, you need a more personal touch. We’re sure that you’ve left the generic cold email behind long ago. Everybody knows that sending out a generic email to your entire list is a sure way to get zero responses. So if you’re…

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Promoting Your Content – The Six Techniques You Can Use to Get More Viewers

Promoting Your Content - The Six Techniques You Can Use to Get More Viewers

You’ve invested a lot of time and effort into creating a great piece of content. Now, it’s time to learn how to get that content in front of as many people as possible. Great content gets amazing results. According to a Content Marketing Institute survey, 72% of marketers say that great content leads to higher…

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Six Content Mistakes You’re Making on Your Landing Page (That You Need to Stop Right Now)

The content on your landing page needs to make it easy for prospects to enter your funnel. A well-designed landing page draws people in and encourages them to give you their information. You likely have several ad campaigns running and sending prospects to landing pages. You already know the process at play here. The prospect…

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The Six Steps to Effective Email Marketing Automation

An automated email campaign can give you amazing results that will help you grow your business. But you can’t just set it and forget it. When you first started your business, your email marketing probably wasn’t that tough. You likely had a fairly small list, which was easy to keep track of. You may have…

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Formatting Your Content – Seven Blunders that Stop People from Reading

As business owners and content creators, we tend to focus predominantly on our content’s substance. But even the greatest piece in the world will get ignored if it looks terrible. You spent an eternity crafting an amazing piece of content. Hours went into researching all the stats and honing your message. You redrafted the piece…

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The Eight Types of Content that Lead to Conversions

Focusing on the wrong types of content leads to massive waste. You need to make smarter choices to gain as many conversions as possible. Effective content marketing generates three times as many leads as traditional marketing. Better yet, it costs 62% less! BUT, you need to note the use of the word “effective” in that…

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Building Your Content Marketing Plan – 8 Steps to Prepare Your Business

A strong content marketing plan can make a huge difference to your company’s fortunes. Learn what you need to do to get more leads and sales – for less money.   Many business owners rely on paid search to generate leads. There are several reasons for this, one of the most obvious being that it’s…

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How to Build an Offer Into an Email: The Step by Step Guide

  Your emails are only as effective as the offer you make in them. This article examines how to structure your offer so you get more people clicking through.   Every single email you send out has a purpose. It doesn’t matter if it’s part of a nurture sequence or a full-on pitch. You’re looking…

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