An online marketing funnel is a strategic guide that’ll turn your audience into leads. Find out why you should set it up using ClickFunnels.
One key purpose of marketing is to convert your audience into leads so you can turn them into paying customers. And you make that happen using the right marketing strategy.
For some businesses, the success of their strategy is based on either how good the ads are or how effective the messaging is.
But that’s far from enough.
Apart from your marketing campaigns, you also need an effective online marketing funnel.
So, what is an online funnel?
It’s a strategic process that represents the buying journey of your ideal customers. It starts with the awareness of your business. Then the prospect goes through different levels in the funnel where they encounter various versions of your marketing message.
Ideally, the deeper prospects get into the funnel, the stronger their intent to buy becomes.
If one part of the marketing funnel fails, you could lose the chance to completely convert a lead into a paying customer. This is why it’s important to design the right marketing funnel for your business.
Fortunately, there are many online marketing tools available that can help you create an effective and efficient marketing funnel.
One of these is ClickFunnels. It’s a website and sales funnel builder that businesses can use to create a functional marketing funnel that’ll increase sales conversion.
In this article, you’ll learn more about ClickFunnels and its eight features that can help you boost your sales.
What is ClickFunnels?
Sometime in 2014, Russel Brunson felt a burning passion for helping entrepreneurs grow their businesses through sales funnels. He specifically wanted to equip business owners with the ability to design high-converting sales and marketing funnels even on their own.
That’s how ClickFunnels came about.
Years after its launch, the conversion funnel software has more than 100,000 paying clients – and the number continues to grow.
What makes ClickFunnels successful is that it was created with business owners in mind. That’s why it offers everything a business needs to increase its conversion rate as potential customers go through its funnel.
It’s not just about providing tried-and-tested templates. ClickFunnels also offers multiple features that’ll help you track, analyse, and collect data to help improve your sales funnel.
ClickFunnels already has a user-friendly interface. But you can also get assistance from the Concierge Service of Automation Agency to set things up from scratch.
3 Common Reasons to Use ClickFunnels
Reason #1: For Lead Generation
ClickFunnels offers two ways to generate leads.
The first is through a list-building strategy. You’ll capture either the email address or the messenger profile of your target audience to build your email list or followers. That’s how you can have a database to market to.
The second is through longer forms, which will give you more information about your target audience. Here, you’ll get the name, phone number, address, and other detailed information that can give you clues about the profile of your leads.
Reason #2: To Increase Sales
You can use ClickFunnels in three ways to boost your sales.
The first is ideal for low-priced products. You’ll use what ClickFunnels refer to as the “tripwire” or “unboxing” funnel. This means you’ll lose money upfront to get a customer, then you’ll upsell them later on in the funnel to generate profit.
The second option is through a sales letter via either a written or video sales funnel. This is ideal for products that require a bit of selling because you need to thoroughly explain your offer and its value. Again, this would include upselling later on in the funnel to get more profit.
The third is for new products or services that you want to launch. ClickFunnels offer features that can help you create everything you need to provide customers with information about the new offer. You’ll get all the tools you need to set up a successful launch.
Reason #3: To Run an Online Event
ClickFunnels provides the capabilities to make your online event run as smoothly as possible. There are 2 ways to do this.
The first involves a live webinar. Here, you’ll have to partner with a 3rd-party software that’ll host the live event. But everything else, from the registration, conversion, and the whole sales process can happen through the ClickFunnels platform.
The second involves an evergreen webinar, which is a webinar that’s automated and runs on demand. ClickFunnels is capable of letting a new member in your community or a customer watch your evergreen webinar to know more about your business or your offer.
The 8 Key Features
Feature #1: One-Click Upsells and Downsells
ClickFunnels made it a simple process for business owners to integrate upselling or down selling into their checkout process. With just one click, you can add either another page with product suggestions to upsell or a page with discounts and value offers to down-sell.
This feature relies on algorithms to determine the products that users should consider buying because they complement the current items in their shopping cart. Done right, it can increase the value of their cart and help you generate more income per transaction.
Feature #2: All-in-One Membership Area
With ClickFunnels, you can create a member’s page that your subscribers can access exclusively.
This members-only area can be set up with login options to restrict access to your training materials and content. You don’t have to use a third-party app or company to set this up for you; it’s easy to integrate into your website.
However, this feature is only applicable if your model is simple. It’s only meant for businesses that offer memberships as an additional source of income, not as its main source.
But if you simply want to improve your customer care and value offer, then this is a great add-on to your business. That’s because it also has a progress tracking feature that’ll allow you to monitor the movement of your members.
Feature #3: Simplified Order Forms
Complex order forms can sometimes be a turn-off for customers. This is why ClickFunnels made sure you can set up a check-out process that’s simple and will minimise cart abandonment.
When creating order forms for your website, you can choose to use a 2-step order form or the traditional one.
The right order form can help you generate leads and build your email list. This will allow you to market to them – whether they push through with their order or not.
Feature #4: Personalised Affiliate Pages
If you have an affiliate program in your business, ClickFunnels also has a feature to help you set up an affiliate page.
With this feature, you can show the affiliate types you offer with the commission plans. You can also put your banner ads and copywriting materials here so users can easily download them. It also allows you to do payouts.
ClickFunnels also has a feature that allows you to generate affiliate links. And these links can go with any of the pages you created on ClickFunnels, even if they’re not part of your actual funnel.
Feature #5: Lead Capture Features
ClickFunnels also offers various ways to capture leads.
One is through the automation tab.
This feature helps you create an email sequence that gets sent to your email list. You can trigger it when a user opts in or completes a sale on your site. There are various email templates you can choose from, allowing you to easily customise your emails to fit your needs.
The other option is through a follow-up funnel.
This has an email autoresponder option that allows you to engage directly with your customers. And the autoresponder can be customised to deliver a specific set of email sequences based on who the customer is, their purchase details, etc.
There are other personalised lead-capturing features you can use, all geared to help you boost sales and increase conversions.
Feature #6: E-Commerce Features
The e-commerce features of ClickFunnels include an easy way to set up your shopping cart and manage your product catalogue. And the shopping cart has a complete set of features, which means you don’t need to use any 3rd-party tools to meet your needs.
When it comes to product management, it only involves a 2-step process. You can upload either a physical or digital product with the product details, price, payment options, etc. Then, the product will automatically be added to your order form.
ClickFunnels can also easily integrate your chosen order fulfillment company for physical products. This leads to a seamless experience for all.
Feature #7: A/B Split Testing
A great way to optimise your funnel to maximise both leads and sales is split testing.
ClickFunnels allows you to test different areas and versions of your funnel without disrupting your sales process. For example, you can test videos, images, buttons, pages, headlines, copies, etc.
What’s more, you can make updates on your funnel to ensure that you’re getting the most out of it.
Feature #8: Tracking of Stats
The ClickFunnels dashboard allows you to track how well your funnels are working and which areas need improvement. It offers a visual of the opt-ins, page views, the people joining your list, and where the leads are coming from.
This will help you put your focus on the right areas in your funnel so you can maximise your sales conversions.
Boost Sales by Creating Effective Online Funnels
Whether it’s for generating leads, increasing your sales, or running an online event, ClickFunnels has incredible features to help you make it happen.
The eight features we discussed can help you boost your sales and make your e-commerce website fully functional.
Think of ClickFunnels as a multipurpose tool for your business. It makes funnel creation, design, management, and tracking very easy to do. And it gives you multiple options to increase profitability while improving the overall customer experience.
While ClickFunnels is user-friendly, you can make your life even easier by enlisting the help of our Automation Agency Heroes. We’re experienced in setting up ClickFunnels for our clients, and we can do the same for you.
Get in touch with us so we can set up lead-converting and sales-producing funnels for your business.
