The Essential Guide to Outsourcing Your Marketing Tasks Efficiently

Carl Taylor | August 7, 2023

Propelling a business towards success is an extensive endeavour. 

Be it during the early stages of launching your business or when you’re contemplating expansion to accommodate a growing customer base, the volume of work can be overwhelming.

Regrettably, a significant part of the daily tasks you must fulfil can become monotonous and tiresome. This monotony can not only dampen your focus but can also consume much of your precious time, compelling you to stretch your workdays to cover the basics.

Outsourcing these routine tasks, however, can be a game-changer, enabling you to regain your time, concentrate better, and elevate your business to new heights. A myriad of tasks can be assigned to a virtual assistant or to a marketing concierge service like Automation Agency. Let’s delve into a few of these.

Which Tasks Can Be Outsourced?

Outsourcing certain tasks can help rejuvenate your business owner spirit. By eliminating the humdrum tasks from your to-do list, you open up a room to strategize and make pivotal decisions about the growth and development of your business.

Identifying which tasks can be outsourced is a vital step in easing your workload. Outsourced tasks typically fall into two categories: technical and design.

Technical tasks generally involve software, processes, or maintaining your website. This can encompass actions like integrating contacts into your management software or updating blog posts on your website. Design tasks, on the other hand, add a personal touch to your marketing efforts, such as incorporating your brand identity into your email newsletters.

Let’s explore further the technical and design tasks you can outsource to alleviate some marketing tasks off your shoulders.

Sales Funnel Tasks

Your sales funnel is the guide that leads prospective customers through the buying process to eventually convert them into loyal customers. To facilitate this conversion, you must provide your audience with the appropriate information, resources, and content that aids them in making informed purchasing decisions.

Yet, tending to your sales funnel can be a time-consuming endeavour especially when you’re trying to usher a large volume of leads through the process simultaneously. If you’re juggling these projects single-handedly, there’s a risk of neglecting some leads.

Outsourcing these tasks can ensure your sales funnel runs smoothly. Here are a few sales funnel tasks you can delegate:

  • Scheduling email sequences
  • Setting up Webinars in Webinar Platforms like Zoom
  • Converting Pixel Tracking Codes
  • Importing a CSV into your CRM
  • Setting up custom domains for clickfunnels
  • Retargeting pixels for Facebook, Twitter, Google, and YouTube

WordPress Tasks

WordPress is a widely favoured platform for running websites. With its broad array of plugins, themes, and extensions, WordPress is an excellent platform for personalizing your website.

However, maintaining a WordPress site requires constant attention. To entice and convert new leads, you need to keep your WordPress site updated and well cared for. These tasks can be time-intensive.

To save valuable time, you can delegate the following WordPress tasks:

  • Crafting a lead capture or opt-in form
  • Updating the images on your website
  • Setting up a payment form
  • Showcasing testimonials on your website
  • Cloning existing WordPress pages

Landing Page Tasks

Your landing pages are key to grabbing attention and generating leads. They provide a comprehensive overview of a specific product, opt-in, or service and offer potential customers all they need to know about collaborating with your company.

If your landing pages are unappealing, lack information, or fail to persuade the visitor to share their contact details, your conversion rate might fall short of your expectations.

Outsource the following tasks to enhance your landing pages:

  • Creating a landing page template mockup
  • Setting up a payment form within your landing page
  • Integrating a LeadPages landing page on your website
  • Building a straightforward opt-in landing page through Visual Page Builder

Design Tasks

Design tasks allow your brand to distinguish itself. Exceptional images, designs, and layouts for your website and content can set your company apart, helping you cultivate an authentic brand identity.

However, if you lack a knack for design, these tasks can be frustrating, time-consuming, and may not produce the desired results. To attain high-quality designs that you’re proud to display, you can outsource these tasks:

  • Creating concise PDFs for reports, lead magnets, or checklists
  • Developing 3D product images
  • Crafting Facebook Ad images
  • Designing sidebar banners for your blog
  • Creating a blog post thumbnail image
  • Establishing a printable order form
  • Designing a membership site module icon
  • Making basic edits to images

Outsourcing Tasks with Automation Agency

Whether your outsourcing needs lean towards technical tasks, design tasks, or both, Automation Agency has got you covered. While we aren’t virtual assistants, we specialize in both technical and design aspects and can undertake the monotonous tasks that hinder your productivity.

Don’t squander time on basic tasks that detract from growing your business. 

If you’re seeking a solution for outsourcing some of your marketing tasks, book a call to determine if Automation Agency is the ideal partner for you.

About the author 

Carl Taylor

Carl Taylor is the Founder & CEO of Automation Agency. For the past 10 years Carl has been building businesses and marketing them online through the use of Sales Funnels, Email Marketing Automation, Landing Pages, and Wordpress Websites. Carl is also a #1 author and highly sought after speaker and consultant whose work has impacted thousands of businesses across various industries worldwide.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}