5 Ways to Increase Your Webinar Attendance

Webinars are great for sharing information, establishing thought leadership, and generating new leads.

Successful webinars usually have an interesting topic, helpful information, and, perhaps most importantly, a fun and entertaining presentation style.

No matter how well you’ve prepared, though, you may still worry about this question:

What if nobody shows up?

The average webinar attendance rate is only 42%, so it’s normal to feel a little nervous as your webinar approaches.

But don’t worry. There are some strategies you can apply to maximize the attendance on your big day. To help you get started, we put together a quick list of five key methods for maximizing your webinar attendance.

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1. Pick the Right Day and Time

No matter how great your webinar is, you’re in trouble if it conflicts with potential attendees’ schedules.

Conventional wisdom says to host webinars from Tuesday to Thursday around ~1 PM EST to avoid the busiest times of the work week.

webinar-timeSource: ON24 Webinar Benchmarks Report

We know of a few surveys that support this convention. WhatCounts learned that people prefer 1 PM EST on Wednesday or Thursday, and Bulldog Solutions found a similar preference for Wednesday and Thursday afternoons.

But remember that holidays and time zones can make things wonky. Don’t schedule for the Thursday before a three-day weekend and always keep your customers’ time zones in mind.

2. Create a Great Thank You Page

You can prime people to attend the moment they register, with a great thank you page. This should be the page people see right after they submit their information.

 

webinar-thank-you-page

What makes a thank you page great?

  • Thank them for registering: The simple act of “saying thanks” makes people more likely to reciprocate with kindness (like, say, attending your webinar!).
  • Show some personality: Include a video so they can get a feel for your presentation style and build a personal connection.
  • Highlight testimonials: Positive remarks from previous attendees create something called social proof.
  • Include an “Add to Calendar” button: Busy people rely on their calendar, so you should make it easy for them to add your webinar.

3. Offer an Attractive Incentive

Which sounds better to you?

“Attend a webinar”

Or…

“Attend a webinar and get an exclusive free ebook”

Probably the second one, right?

Exclusive and free are powerful adjectives. “Exclusive” draws people in with scarcity and “free”, well, we all love getting things for free!

Consider creating an ebook or report specifically for your webinar. We know it’s a little more work, but it can be a difference-maker when attendees are on the fence.

You can even get creative with incentives – Unidesk gave attendees free pizza during their “Virtual Lunch and Learns”.

pizza-webinar-incentive

4. Send Timely Reminder Emails

We all have a lot going on in our lives. Despite our best intentions, it can be easy to forget something like a webinar.

You can help people remember by sending well-timed reminder emails.

Try sending emails…

  • One week before: Don’t just remind them of the date – remind them of the value they’ll get, too.
  • Day before: Focus more on highlighting the date.
  • Day of: Last chance! Send them a reminder about an hour before your webinar starts.

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5. Harness the Power of Social Media

Did you know that 76% of American internet users are on social media? That makes it a great way to keep in touch with potential attendees.

In addition to sharing posts about your webinar, here are two other ways to take advantage of social media to increase your webinar attendance:   

Create an event for your webinar: Facebook allows you to create events (here’s how!). Attendees can then easily RSVP on their Facebook profile.

Run Facebook remarketing ads: Facebook lets you target only the people who registered for your webinar with something called custom audiences. Show them friendly reminder ads as your webinar approaches.

You’ll never get 100% webinar attendance, but by implementing the tips above, you’ll be set up for a great webinar experience!

About The Author

Carl Taylor

Carl Taylor is the Founder & CEO of Automation Agency. For the past 10 years Carl has been building businesses and marketing them online through the use of Sales Funnels, Email Marketing Automation, Landing Pages, and Wordpress Websites. Carl is also a #1 author and highly sought after speaker and consultant whose work has impacted thousands of businesses across various industries worldwide.