How to Optimize a Landing Page to Reduce Buyer Friction
When it comes to keeping your customers happy, user experience is everything. To land more sales and keep customers coming back for more, it needs to be easy for them to make a purchase, sign up for a webinar, or convert from a lead into a client. The harder it is – or the more friction…
Stop Using Stock Images in Facebook Ads (and Do This Instead)
People of every age from all around the world log into Facebook daily to check in with their families and friends, get news updates, and even meet new people. As an all-in-one dashboard for stories and information, Facebook does an excellent job of connecting us. Unfortunately, many businesses fail to remember what Facebook is really…
The Ultimate List of Marketing Tasks You Can Outsource Right Away
Growing a business takes a lot of work. Whether you’re trying to get your company off the ground or you’re hoping to scale to take on new customers and clients, your to-do list is probably miles long. Unfortunately, many of the day-to-day tasks you need to complete can become repetitive and boring. Not only can…
Why You Need a Stop-Doing List (and How To Build One)
A to-do list is a classic way to stay on track and remain productive throughout the workday. However, accomplishing tasks isn’t the only way to stay focused on your goals. In order to grow as a business owner, there are certain things you need to stop doing. Bad habits can hold you back from being…
5 Tips for Training Virtual Assistants, Remote Employees, and Outsourcers
As an entrepreneur, hiring a new employee or picking up a virtual assistant is a great way to free up your time and allow you to focus on running your business. However, even though your VA may have the skills and requirements you’re looking for, you don’t want to jump headfirst into a project just…
6 Tips to Boost Productivity When Working From Home
Working from home has never been easier. From cloud-based documents to video conferencing, apps and software make it easy to connect with your team regardless of where you are. But even though working from home comes with many benefits – the ability to eliminate your commute, get a decent tax break, and work the way…
Growth Hacking 101: Simple Strategies to Quickly Scale Your Business
Growth is important at any stage of your business. Whether you’re just starting out or you’re looking to expand your base of customers, knowing how to scale your company is important for bringing your business to the next level. Unfortunately, growth can take time. While there is nothing wrong with slow and steady growth, sometimes…
2017 – Year In Review
It’s 2018! It’s a new year, a new day, and time for another Year In Review post (see last year’s here!) As business owners, I believe it’s important for us to not only look forward, but also look back at what we’ve achieved, what we’ve learned, and what we’re proud of. So, like last year, I’ve broken this…
Messy and Confusing Email Marketing Tags? Clean Up Your List in 5 Steps
Your email list makes it easy to keep in touch with your clients and customers. When you properly segment and segregate your list of subscribers, you can provide each individual with unique information, tailored to fit their needs, preferences, or habits. By including tags in your strategy, you can get even more specific with the…
How to Send a Lead Magnet or Content Upgrade with ActiveCampaign
However, with the mass amounts of information available online, it can be difficult to stand out from the crowd. In order to do so, you need to offer something irresistible in exchange for a potential client or customer’s contact information. A lead magnet or content upgrade can be just the thing you need to differentiate yourself from your competition…
