Your Social Media Video Thumbnails – Seven Tips for Creating the Perfect Image
Your video’s finished and you’re ready to launch it on your social media accounts. But before you do, you’ve got to create a great thumbnail. Year after year, the video becomes more important to any social media strategy. Take Twitter as an example. Right now, tweets that contain videos achieve 10 times more engagement than…
The Six Steps to Effective Email Marketing Automation
An automated email campaign can give you amazing results that will help you grow your business. But you can’t just set it and forget it. When you first started your business, your email marketing probably wasn’t that tough. You likely had a fairly small list, which was easy to keep track of. You may have…
Formatting Your Content – Seven Blunders that Stop People from Reading
As business owners and content creators, we tend to focus predominantly on our content’s substance. But even the greatest piece in the world will get ignored if it looks terrible. You spent an eternity crafting an amazing piece of content. Hours went into researching all the stats and honing your message. You redrafted the piece…
Eight Twitter Marketing Tips (That Drive Post Engagement)
Are you using Twitter to engage your prospects? With these tips, you’ll make your Twitter account a must-read for your audience. A lot of business owners and coaches focus predominantly on Facebook for their social media activities. While this certainly isn’t a mistake, it can lead to you missing out on leveraging other social networks.…
Getting People to Subscribe to Your Email List – Six Crucial Tips
Having great automated sequences means little if you don’t have people in your list. You need to find more prospects to maximise your email campaigns. Every business owner wants to grow their email list. The larger your list, the larger the audience that can receive your email messages. This means that you have more chances…
Cloudflare Review – Is it the Solution to your Speed and Security Needs?
Plenty of Content Delivery Networks promise fast speeds and amazing security. Does Cloudflare live up to its hype? This review looks at some of the plugin’s key features. You’ve spent several years building a vast array of quality content on your website. And all of that work has started to pay off. You’re getting more…
The Eight Elements of a Great Lead Magnet
Creating a great lead magnet can result in floods of prospects entering your sales funnel. You just need to make sure you’re offering something that your audience actually wants. You have a clear purpose in mind whenever you create a lead magnet. Your goal is to create a piece of content that’s so amazing your…
The Unforgivable Facebook Marketing Blunders that You’re Still Making
You know that marketing on Facebook will get you in front of a wider audience. But if you’re making these mistakes, nobody in that audience will convert into a customer. We’ve all heard the rumblings of discontent from Facebook marketers in recent years. “My posts aren’t appearing in enough of my followers’ timelines.” “I’m not…
The Mobile Friendly Email – The Six Elements that It Needs to Have
With so many people checking their emails on their phones, you need to ensure your emails are optimized for your readers. We’ve seen a meteoric rise in smartphone usage in recent years. Back in 2013, only 16.2% of internet traffic came from phones and other mobile devices. As of 2018, that figure stood at 52.2%,…
The Eight Types of Content that Lead to Conversions
Focusing on the wrong types of content leads to massive waste. You need to make smarter choices to gain as many conversions as possible. Effective content marketing generates three times as many leads as traditional marketing. Better yet, it costs 62% less! BUT, you need to note the use of the word “effective” in that…
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