The Six LinkedIn Marketing Tips (That Actually Engage Your Connections)
LinkedIn has emerged as one of the leading social platforms for B2B providers. With these tips, you’ll massively boost your presence and increase engagement. Though many see LinkedIn as a secondary social platform, its reach has increased massively in recent years. According to LinkedIn, the platform has over 600 million members in 2019. And according…
A Thrive Comments Review: The Best Comment System to Spur Engagement?
Looking for more than what WordPress’ default comments system can offer? The Thrive Comments plugin may be the solution that you need. Anybody who’s used WordPress for a while knows that the platform has a comment management system. Unfortunately, that default system isn’t as comprehensive as you may like it to be. Beyond basic comment…
Email Marketing Split Testing: What it is and How You Can Use It to Boost Conversions
How do you know if your email campaigns are as effective as they can be? Split testing may hold the key to finding out how you can optimise your emails. So you’ve created an email campaign and it’s doing pretty well. The open rates are solid and you’re getting some conversions. However, there’s a…
Building Your Content Marketing Plan – 8 Steps to Prepare Your Business
A strong content marketing plan can make a huge difference to your company’s fortunes. Learn what you need to do to get more leads and sales – for less money. Many business owners rely on paid search to generate leads. There are several reasons for this, one of the most obvious being that it’s…
How to Build an Offer Into an Email: The Step by Step Guide
Your emails are only as effective as the offer you make in them. This article examines how to structure your offer so you get more people clicking through. Every single email you send out has a purpose. It doesn’t matter if it’s part of a nurture sequence or a full-on pitch. You’re looking…
Four Tips for Retaining Personalisation in Email Campaigns (And How Scott’s Cheap Flights Did it While Sending 250,000 Emails Per Day)
Getting seen on social media is more difficult than it’s ever been. But social media marketing is as critical as ever. Use these tips to create content that will trounce the competition and pull in prospects. It’s hard to imagine life anymore without social media. The likes of Facebook, Twitter, and LinkedIn have become juggernauts…
Seven Ways you Can Use Your Content to Get More Leads
Your content is one of the most powerful marketing tools that you have at your disposal. Here are seven ideas for leveraging it so that you get more leads. Just how effective is content marketing when compared to other forms of digital marketing? An eBook created by content marketing company Kapost digs into the details.…
Tidying Up Your List – Seven Steps for Ensuring Your List Has the Right People
What’s the point of having an email list if nobody responds to your messages? These are the tips that will help you to clean up your list and make your campaigns more cost-effective. You’ve worked hard to create a huge email list. You have tens of thousands of addresses and you’re blasting out emails regularly.…
Six Examples of Great Social Media Contests (That Got Results)
Social media platforms are the modern marketing battleground. These contest ideas increase your chance of coming out on top. The key to successful social media marketing is to find ways to engage your audience. An engaged audience interacts with and shares more of your content. That means you can use social media both to get…
Designing an Infographic – The 11 Silly Mistakes You Have to Avoid
The shareable nature of infographics makes them a great addition to your content marketing strategy. You just have to make sure you avoid these key mistakes. Have you considered using infographics to expand the reach of your content? You should! Infographics are among the most shareable content types out there. Image-based and with minimal text,…
