The Seven Best Practices for Building a Lead Gen Funnel

The Seven Best Practices for Building a Lead Gen Funnel

Without leads, your business can’t thrive. Find out how to build a lead generation funnel that results in a flood of prospects coming to you. What do you think about the people who visit your website? Do you assume that most of them are ready to buy from you? Unfortunately, that isn’t the case. Kissmetrics,…

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Seven Ways You Can Make Your Emails More Valuable to Recipients

Sending emails that offer no value will cause people to stop reading and unsubscribe from your list. Here’s how you can prevent that from happening. You’ve got the first stages of a great email campaign nailed down. The landing page is up and running and you’re doing a great job of pointing people towards it.…

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Your Posts on Social Media – What You Need to Know to Craft Compelling Content for the Major Platforms

Do your posts have the power to compel the masses? Discover the subtle art of social media engagement. Did you know that most of the people in the world are plugged into one social media platform or another? According to statistics, 45% of the world population or approximately 3.5 billion people are social media users…

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Not Putting the Reader First (And Eight Other Mistakes You’re Making with your Emails)

Why aren’t you getting the results that you expected from your email campaigns? Anyone of the blunders in this article could hurt your results. You’re feeling pretty proud of your email campaign right now. That’s because you’ve spent a lot of time writing emails for each stage of your marketing and sales funnels. The copy…

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Marketing, Transactional, and Operational – Explaining the Three Types of Email

The types of emails you send govern the kind of responses (or the lack thereof) that you get back. Find out about the three main types of emails and when to use them. Did you know that there are different types of emails? A lot of business owners don’t. They simply think of a subject…

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Facebook Ads – The Eight Tips that Lead to More Conversions

Facebook ads can be an amazing way to draw in new clients to your business. But they can also be a time and money sinker if you don’t know how to optimise them for conversions. You’ve likely run a few Facebook ad campaigns in the past. And it’s very possible that you didn’t get the…

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Seven Psychology Secrets Behind Great Sales Emails

What triggers lead to somebody replying to your emails? In this article, we unearth the secrets that will give you the answers. You’ve set up your automated email campaign and you’re feeling pretty good about it right now. But your work doesn’t end there. If you don’t understand how your prospects think and feel, you…

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Tracking Conversions from Your LinkedIn Ads – How to Set it Up (And the Four Tips for Optimising It)

LinkedIn is a platform that many business owners overlook when marketing. However, LinkedIn ad campaigns can produce great results, assuming you track conversions well. There’s a key mistake that many business owners make when it comes to LinkedIn. They see it as little more than a jobseekers’ platform. Sure, they can occasionally post content and…

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Six Ways that You Can Personalize Your Emails

Generic emails just don’t cut it anymore. If you want your prospects to respond, you need a more personal touch. We’re sure that you’ve left the generic cold email behind long ago. Everybody knows that sending out a generic email to your entire list is a sure way to get zero responses. So if you’re…

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Paying to Promote Content – Should You Do It and When Is It Effective?

Should you devote part of your budget for paid advertising? The answer is not as simple as you think. Your business has great content. But for some reason, you’re not reaching as many people as you’d like. The most obvious solution is to pay to promote content. And this involves using distribution channels to get…

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