The Seven Questions You Need to Ask Before You Send that Marketing Email
Don’t slot that marketing email into your automated campaign just yet! There are a few things you need to check to ensure that your email works as intended. You already sent out tons of marketing emails. And you probably even have a few automated campaigns set up to reach people at the various stages of…
How to Design a Slide Deck with Automation Agency’s Design Team
Can you build a powerpoint presentation for me? Automation Agency can design a slide presentation for you that adheres to your brand standards; however, we don’t work with Microsoft Powerpoint or Keynote. How do I request this as a task? You can use our popular task wizard for designing a slide presentation or you can…
Six Techniques you Can Use to Create More Connections on LinkedIn
LinkedIn is a much more powerful marketing tool than many people give it credit for. But to use it to its fullest, you need to build a solid list of connections. For years, many marketers have underestimated the true potential of LinkedIn. As a social media platform, many see it as little more than a…
User-Generated Content – What is it and How Can You Use It?
Did you know that your users can help you create powerful content? User-generated content is a surprisingly effective marketing tool. Your users aren’t trying to sell anything when they talk about your brand. But you are… In this article, we’re going to explain exactly what user-generated content is. Then, we’re going to examine some of…
Tracking Your Emails – The Six Metrics You Need to Measure (And Why)
You’ll never maximise returns from your email campaigns if you’re not tracking them. You have to know the numbers to adapt and optimise. Email marketing is still one of the most effective strategies that you can use in your business. This is despite the fact that there are some marketers out there who will tell…
Going for the Conversion – The Seven Elements of a Great Sales Email
It’s time to shoot for the sale! But you may find your conversion rate isn’t what you expect it to be if your email isn’t right for the job. You’ve worked hard to nurture a prospect through your sales funnel. Your lead magnet attracted them and you’ve shared plenty of content with them since. Now,…
Promoting Your Content – The Six Techniques You Can Use to Get More Viewers
You’ve invested a lot of time and effort into creating a great piece of content. Now, it’s time to learn how to get that content in front of as many people as possible. Great content gets amazing results. According to a Content Marketing Institute survey, 72% of marketers say that great content leads to higher…
Six Content Mistakes You’re Making on Your Landing Page (That You Need to Stop Right Now)
The content on your landing page needs to make it easy for prospects to enter your funnel. A well-designed landing page draws people in and encourages them to give you their information. You likely have several ad campaigns running and sending prospects to landing pages. You already know the process at play here. The prospect…
Use Eye Contact to DIrect Attention (And Eight Other Image Creation Tips for Facebook Posts)
You have to go beyond written content to get the most out of your Facebook marketing strategy. Creating and sharing attractive images can give a big boost to your engagement. Imagine that you’re scrolling through your Facebook feed right now. You’ll see a ton of posts from friends, family, groups and various businesses. Now, think…
The Six Elements that Your Landing Page Needs to Contain
The prospect has clicked the link and hit your landing page. Now, you need to make sure this page offers everything that they expect to see. A basic ad campaign goes something like this: You create the ad that gets shared on the platform of your choosing. The ad contains a link, which a prospect…
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