Mass vs. Automated Email Marketing: What’s the Difference and Which One Is Hurting Your Business?

Mass_vs._Automated_Email_Marketing-_What_s_The_Difference_and_Which_One_is_Hurting_Your_Business__

3 minute readAn email list can be one of the most important assets for a business – when used correctly. Whether you’re sending promotional pieces or weekly newsletters, an email list gives you the opportunity to connect directly with customers and clients who have already expressed an interest in your brand. The more you nurture those leads,…

Continue Reading →

2017 – Year In Review

automation agency 2017 review

8 minute readIt’s 2018! It’s a new year, a new day, and time for another Year In Review post (see last year’s here!) As business owners, I believe it’s important for us to not only look forward, but also look back at what we’ve achieved, what we’ve learned, and what we’re proud of. So, like last year, I’ve broken this…

Continue Reading →

Messy and Confusing Email Marketing Tags? Clean Up Your List in 5 Steps

Messy_and_Confusing_Email_Marketing_Tags__Clean_Up_Your_List_in_5_Steps

4 minute readYour email list makes it easy to keep in touch with your clients and customers. When you properly segment and segregate your list of subscribers, you can provide each individual with unique information, tailored to fit their needs, preferences, or habits. By including tags in your strategy, you can get even more specific with the…

Continue Reading →

How to Send a Lead Magnet or Content Upgrade with ActiveCampaign

How to Send a Lead Magnet or Content Upgrade with ActiveCampaign

4 minute readHowever, with the mass amounts of information available online, it can be difficult to stand out from the crowd. In order to do so, you need to offer something irresistible in exchange for a potential client or customer’s contact information. A lead magnet or content upgrade can be just the thing you need to differentiate yourself from your competition…

Continue Reading →

How to Embed a Survey in an Email Without Using Third-Party Tools

How to Embed a Survey in an Email Without Using Third-Party Tools

3 minute readYour email subscriber list is one of the best tools for connecting with and engaging with your target audience. Because these individual have clearly expressed interest in your brand or business, you know you’re reaching a strong audience each and every time you connect with them. However, surveying your list of subscribers isn’t always easy. Because third-party…

Continue Reading →

Video Lead Generation: How to Convert Traffic into Leads with Wistia Turnstile

How to Convert Traffic into Leads with Wistia Turnstile1

4 minute readVideo is fast becoming the most important type of content for websites, blogs, and social media. The trend toward video is hardly surprising; it’s an engaging and stimulating medium for communication with very little effort from the viewer. More importantly, it’s also a good way to generate leads. Granted, this isn’t the first thing that comes to…

Continue Reading →

When Free Isn’t Free: The Opportunity Cost Formula

free_isnt_free_opportunity_cost_formula

4 minute readAll businesses, whether they are just starting out or have been around for a while, are tempted by free options. Starting or running a business is by no means an easy feat, so it makes sense to save money wherever possible. Free options, and in particular trying to do something yourself to avoid hiring a…

Continue Reading →

Google Tag Manager Event Tracking: Superior to Tracking Codes?

google_tag_manager_event_tracking

4 minute readA large part of digital marketing is knowing as much as possible about the people that visit your website. Information about where they live, how long they spend on your site, and whether or not they click on anything while they’re there is all required for effective marketing. To collect that information, you need what…

Continue Reading →

7 Onboarding Sequence Ideas To Wow New Clients

4 minute readWhen you bring new clients into your business, does the initial process make them say WOW? Does it make them immediate fans of your company? Or does it bore them? Or worse, leave them confused? When a new client first joins your business, you have one chance to make a killer first impression. After this…

Continue Reading →

How to Automate Social Media Marketing With MeetEdgar (A Step-by-Step Guide)

automate social media marketing

10 minute readAutomating your social media can be a huge time saver. In fact, by failing to automate social media marketing, you’re wasting a lot of your valuable time getting sucked into the black hole of social media. Imagine, instead of social media being a time sink, it could drive traffic and new leads to your site…

Continue Reading →

Page 1 of 3