When Free Isn’t Free: The Opportunity Cost Formula


4 minute readAll businesses, whether they are just starting out or have been around for a while, are tempted by free options. Starting or running a business is by no means an easy feat, so it makes sense to save money wherever possible. Free options, and in particular trying to do something yourself to avoid hiring a…

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Google Tag Manager Event Tracking: Superior to Tracking Codes?


3 minute readA large part of digital marketing is knowing as much as possible about the people that visit your website. Information about where they live, how long they spend on your site, and whether or not they click on anything while they’re there is all required for effective marketing. To collect that information, you need what…

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7 Onboarding Sequence Ideas To Wow New Clients

7 Onboarding Sequences To Wow New Clients

4 minute readWhen you bring new clients into your business, does the initial process make them say WOW? Does it make them immediate fans of your company? Or does it bore them? Or worse, leave them confused? When a new client first joins your business, you have one chance to make a killer first impression. After this…

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How to Automate Social Media Marketing With MeetEdgar (A Step-by-Step Guide)

automate social media marketing

9 minute readAutomating your social media can be a huge time saver. In fact, by failing to automate social media marketing, you’re wasting a lot of your valuable time getting sucked into the black hole of social media. Imagine, instead of social media being a time sink, it could drive traffic and new leads to your site…

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How Many Hours Do You Work A Day?

how many hours do you work marketing automation

5 minute readAs an entrepreneur, you got into business for a reason. The thing that drives you to get up in the morning. The change you’re trying to make in the world. The people you live to serve. But it’s easy to get lost in the day-to-day tasks and forget about the bigger picture. Many of us…

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7 Incredibly Simple Ways to Automate Your Marketing


4 minute readWhat if I told you that marketing your business didn’t have to be so much work? Or that it was possible to automate certain marketing tasks so you can free up your time and work on your business? Marketing automation lets you serve your customers with the right message when they need it the most.…

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How Can I Use Zapier for My Business? 11 Helpful Integrations


4 minute readYou’re probably looking for ways to automate your business more easily. When you automate certain repeatable tasks, you free up your time to focus on more valuable tasks. It’s a no-brainer. Zapier can help you save time, easily accomplish projects, and stay ahead of the competition. What Is Zapier? Zapier is a tool that connects…

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3 Must-Have Marketing Automation Software Features

marketing automation software features

3 minute readSo, you’ve already wet your feet in the marketing automation world. You’ve probably used a tool like Mailchimp to systematize lead collection and email marketing. But now, you’re hungry for more. You want to take your marketing automation to the next level. Before you choose a marketing automation software provider, you’ll need to take note…

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What You Should Know Before Automating Your Webinars

automated webinars

4 minute readWebinars can be a very powerful marketing tool in your arsenal. They’re a great way to provide a ton of valuable information to new leads, to reduce buyer resistance, and to sell high-ticket items. However, pulling off webinars requires a lot of time and energy. Since you have to take care of content planning, scheduling,…

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How to Choose the Best Payment Gateway for Your Membership Site

best payment gateway for membership site

5 minute readIf you run a membership site, then you probably want it to make money. And if you want to make money, you need a way to process payments. People are less resistant to paying online than they used to be, but you’ll still need to choose the best payment platform for your needs. And you’re…

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