Are you using Twitter to engage your prospects? With these tips, you’ll make your Twitter account a must-read for your audience.
A lot of business owners and coaches focus predominantly on Facebook for their social media activities. While this certainly isn’t a mistake, it can lead to you missing out on leveraging other social networks.
Twitter is one of those other networks.
Its message count limitations might make you feel wary. But it’s the perfect platform for sending out concise brand messages to a large audience.
How big is that audience?
As of 2019, Twitter has 330 million active monthly users. Of those, 134 million use the platform on a daily basis. Perhaps more importantly, Twitter can help you to sell your product or service. According to research from the Digital Marketing Institute, 40% of people say they’ve bought something after seeing it on Twitter.
Finally, more and more people engage with Twitter’s ads on a yearly basis. According to the platform, ad engagement rose by 23% during the third quarter of 2019. Better yet, marketers spent 12% less on cost per engagement during the same period.
Simply put, Twitter is a powerful platform that needs to be a part of your marketing strategy.
However, you need to know how to create posts that engage your audience and lead them towards your sales funnel. These eight techniques will help you grow your Twitter audience.
Technique #1 – Engage with (And Share Content from) Influencers
We’ll talk about how to create great content yourself in a moment. But first, it’s important to recognise how valuable influencers in your industry can be when it comes to raising your own profile.
Twitter, perhaps more than any other social platform, is ideal for the quick sharing of information. You can retweet a message from another user in a matter of seconds. Best of all, that retweeted message shows up on your profile. And tagging the message creator in the retweet alerts them to the fact that you’ve shared their message.
This opens up opportunities to create dialogues and build a network on the platform.
Engaging with other users’ content encourages them to engage with yours. When you’re new to Twitter, focus as much on industry influencers as your own followers. This can help you accelerate your reputation-building efforts on the platform. You increase awareness of your brand through these interactions.
Technique #2 – Bring Your Profile up to Scratch
There are four things you need to focus on when it comes to your Twitter profile:
- Twitter Handle
- Biography
- Profile Image
- Header Image
Your Twitter handle has to be something that’s memorable and easy to type. This is the name other users will use to tag you in posts. It’s also what they’ll use when searching for your profile. The more complicated it is, the less likely they are to find you.
You have limited space in your biography. Don’t use it to tell people what position you work in. There are thousands of “CEOs” and “Entrepreneurs” on Twitter. Instead, use it to tell people what problems you solve. Ultimately, it’s the desire to solve a specific problem that leads someone to search for you on Twitter.
Finally, we have images. Both your profile and header images need to represent who you are and what your brand stands for. They also need to echo the professionalism that runs through your business. Poorly cropped, blurry, and inappropriate images will turn prospects off.
The good news is that Automation Agency can help you with image creation. Send the Concierge Service a task to get started.
Technique #3 – Increase Retweets by Sharing Images
Many Twitter users make the mistake of just sending out a couple of lines of content in a tweet. The problem here is that those lines blend into all of the other lines of text on your prospect’s feed.
You don’t want to blend in. That makes it easier for people to scroll past your content, intentionally or otherwise.
You need to use something eye-catching to grab a prospect’s attention as they’re scrolling. And images can come to the rescue here.
According to Convince and Convert Marketing, sharing an image with your posts increases engagement by 150%. In other words, people stop and read when they see something that stimulates them visually.
The trick is to create attractive images that are relevant to the post they’re attached to. This is another task that our Concierge Service can help you with.
Technique #4 – Use Hashtags to Link Content Themes and Messages
The hashtag may be the single most important innovation that Twitter brought to the social media niche.
Hashtags are tools you can leverage to link related content themes and messages. You need a hashtag whenever you want to engage users around a specific topic or offer. And you should make it catchy and easy to share. Just as importantly, encourage your followers to use the hashtag in posts related to your brand.
This essentially creates a network of related messages that other users can view. And if you’re especially successful, your hashtag may trend. This could lead to greater exposure among a new audience.
Technique #5 – Find out When Your Audience Uses the Platform
There’s no point crafting an amazing tweet if you’re sending it out into no man’s land. To maximise your engagement, you need to know when your audience is on the platform.
Luckily, you have access to Twitter Analytics, which shows you a host of data related to your posts. In particular, you need to look for patterns showing high commenting and retweeting volumes during certain time periods.
It’s in these periods that your audience is most active. That means you need to schedule your posts so they reach your audience at these times.
Technique #6 – Be Careful with Links
It seems natural to always share a link with any post you create. After all, you want people to move away from Twitter and into your funnel. Creating links to your blog posts and landing pages seems like the ideal way to that.
And it is…when done in moderation.
If every one of your posts contains a link, people will assume that you’re always trying to sell to them. This could lead to them disengaging from your posts.
Strike a balance between posts that contain links and those that simply offer self-contained messages. You may find that the latter prompt more shares and retweets.
Technique #7 – Encourage Retweets
Your followers are one of your most powerful weapons on Twitter. Those who already engage with and love your brand can spread that love to other people.
They may just need a little encouragement first.
Encourage your followers to retweet any of your content that they find interesting. A simple request at the end of the post often yields surprisingly good results. But if you’re struggling, consider offering an incentive for retweeting. For example, you could enter the Twitter handles of all retweeters into a prize draw.
Technique #8 – Interact with Your Followers
Your followers will send messages to you on a daily basis. It’s crucial that you respond to these messages publicly. You want to create the impression that you’re at the head of a thriving and communicative community. When you respond to your followers, you show them – and everyone who sees the interaction – that you want to engage.
Other ways to engage include creating polls for your followers. Have fun with the questions while still keeping them relevant to your brand. These polls also act as a valuable source of information that can help you determine what direction to take your strategy in.
The key here is that you can’t allow your profile to seem stagnant. That means you need to do more than just send out tweets. You also have to follow up, engage, and use Twitter to start dialogues.
It’s Time to Tweet
Twitter can help you get your brand’s message out there. People can share your messages with a few clicks. Add in a few hashtags, and you’ve really created the potential for spread.
When used well, Twitter can unlock a new audience for your brand.
These techniques will help you to create a thriving community on the platform. And with help from our Concierge Service, you can create the quality images that Twitter users like to engage with.
Send a task to the service whenever you’re ready to get started. And if you’d like us to consider you for membership, find out if you’re a good fit with our Right Fit Chatbot.
