People spend more time on social media than ever before. You’re missing out if you’re not marketing to them. These are the tips that will give your social media strategy a boost.
Do you know how much time the average person spends on social media per day?
142 minutes.
That’s over two hours of time spent scrolling through feeds, looking at images and videos, and getting exposed to ads.
Now, most of these people use social media not because they’re in the mood to buy something. They want to see what their friends are up to and interact with people in a variety of ways.
But that doesn’t mean you can’t market your products to them using their chosen platform.
It all comes down to your approach. Many companies waste their time posting content that nobody reads or chasing engagement over sales. That’s assuming that they use their social media profiles at all beyond creating the page.
You can approach things differently.
Your social media strategy needs to become part of a wider marketing plan. When that happens, you become an effective social media marketer while giving your other strategies a boost.
https://www.digitalinformationworld.com/2019/01/how-much-time-do-people-spend-social-media-infographic.html
Why Use Social Media in the First Place?
So, we’ve covered the amount of time that people spend on social media on average.
That alone is enough to show why this is such a valuable tool for your marketing efforts.
However, there is a range of other benefits that a solid social media strategy delivers. These include the following:
- The ability to interact with your audience 24/7. Social media offers you the chance to talk directly to the people you’re selling to with no barriers.
- It’s an amazing customer service tool that allows you to dig into your clients’ needs and identify issues with your product. Great customer service done in public is a valuable marketing tool on its own.
- Social media increases your brand awareness, which means more people know who you are. They’ll check out your pages to get more information, which is where you can start pushing them towards your funnels.
- Social media offers both free and paid traffic. Your list of followers may grow organically if you’re sharing great content that people love. However, you also have the option to run paid ad campaigns that target specific audience segments.
- You may not have the budget to reach some potential customers using traditional marketing methods. Social media gives you access to a global audience at a low cost.
Now that you know the “why”, it’s time to dip into the “how”. These are the five social media marketing tips that you need to know.
Tip #1 – Create a Facebook Group
For many, Facebook is the go-to platform for social media marketing.
Unfortunately, it’s not enough to have a Facebook page anymore. The platform’s algorithms keep making it more difficult for that page to get exposure. That means fewer people see it, which results in fewer customers for your business.
That’s where Facebook Groups come in.
Facebook wants to show people more content from their friends and the groups that they join. With a Facebook Group, you have the chance to get more of your content in front of more people who’ve engaged with you.
Just click the Create button on the bottom-left corner of your newsfeed and follow the steps. Once you have your group up and running, start filling it with exclusive content that followers can’t get anywhere else. Encourage people to join it wherever you can and make it feel like something special.
As the group grows, you’ll build a community around your product. You’ll also have the ideal opportunity to retarget existing customers.
Tip #2 – Focus on Guiding Prospects Away From Social Media
This may sound counterintuitive at first.
But think about it like this. You don’t have any control over the social media platforms that you use. You can only control the content that you share on your profile. Sites like Facebook have the right to delete your page at any time and there’s often little that you can do about it.
That shouldn’t put you off from using social media. Such events occur rarely and usually only if you break the terms and conditions of use.
However, it does highlight the importance of getting people away from social media and into your funnel. Ideally, you’ll use what you share to send your followers to an email capture form. From there, you can collect details and add them to your subscriber list. With this list, you can create targeted email campaigns and move the prospect through your funnel.
This is an example of using social media to bolster your other marketing efforts.
Automation Agency can help you to create landing pages and lead funnels. We can also help you to create automated email sequences that target the prospects who send you their details. Send a task to our Concierge service to find out how.
Tip #3 – Use Social Media for Retargeting
According to a study by Barilliance, the average shopping cart abandonment rate stood at 78.65% in 2017.
That means that about one-fifth of the people who start shopping on your site actually convert.
You haven’t necessarily lost those who abandon their carts though. You can use retargeting techniques to remind them of their intended purchase and send relevant offers.
Combine email automation and social media here. Your emails can serve as timely reminders that they’ve left a purchase unfinished. With social media, you can create ad campaigns that send relevant content to people based on the actions they’ve taken.
This allows you to retarget customers you might otherwise lose.
Tip #4 – Always Go for High-Quality Images
Articles that have images attached to them get 94% more views than those without.
That stat alone shows you why images are so important in social media. This is especially the case for platforms like Instagram.
You have to ensure you’re offering quality in all of your image selections. This extends beyond clarity and the quality of the image itself. If you’re using an image of a product, you need to ensure it’s professionally taken. Nobody will trust a picture you took on your smartphone.
It’s worth investing in a professional service to create a library of images that you can use for your posts. Better images lead to more engagement, which means a larger audience for your business.
Tip #5 – Repurpose Content for Different Platforms
Your old content is a great source for your social media strategy. Repurpose it so that you can use it to drive people towards your site.
The key here is that you repurpose according to the platform.
Let’s say that you have an article that you want to repurpose.
With LinkedIn, you’re able to post an entire article and people will read it. For Facebook, people may just want to know the gist of the message and have the option to click through to the original post.
Twitter has a character limit, so you have fewer options. Consider sharing an important stat or insight from the article with a link to the original piece.
For Instagram, you’re going to focus on images and video. The same goes for YouTube. You may be able to create a set of infographics from the article that you can use as Instagram content. If the article offers up a tutorial, turn it into a YouTube video that shows the steps in action.
The point here is that you’re not having to constantly invest in creating new content from scratch. You’re maximising the potential of your old content ideas using social media.
Start Leveraging Social Media Today
As you can see, using social media the right way helps you to build an audience and direct more people to your funnels.
Focus on providing quality content, much of which you can repurpose from old ideas. Turn long articles into webinars, tutorial videos, and images.
Use social media ads to retarget lost customers and always look for ways to send people from your social media pages to your funnel.
Above all else, create a goal and a strategy before you take action.
Automation Agency can help with various aspects of your social media strategy. Our Concierge service can help you to design graphics, build your webinar, and create your lead magnets. We’ll help you to build a landing page for your social media ad campaign. Plus, we can help you build email automations for the list you build through social media.
Just send a ticket to our Concierge service to get started.
And if you’re not a member yet, have a chat with our Right Fit Chatbot. Discover if we’re a good fit for your business before you invest.
