How to Build a Membership Site With Infusionsoft and WordPress

How to Build a Membership Site With Infusionsoft and WordPress

Carl Taylor | June 27, 2017

If you’re an Infusionsoft user, then you’ll be happy to hear that building out a membership site is now easier than ever, as long as you have the right tools. Infusionsoft and WordPress are a match made in heaven for many things, but especially for membership sites.

If you’ve been stuck trying to get your membership site off the ground, then this post is for you. Below you’ll learn what it takes to build out a membership site and how using Infusionsoft and WordPress can help you get there.

What Are the Components of a Membership Site?

In order to create a membership site, you need to have certain elements in place. Luckily, getting all of these things in order is easier than you might think. Below you’ll see the three main components that every membership site needs to have:

  1. A platform like WordPress that you can build the site on.
  2. A way to restrict certain content so that only your members can access it.
  3. A way to control the overall design and layout of your site so you can organize your content effectively.

What Tools Do You Need to Build the Site Using This Platform?

If you’re using Infusionsoft and WordPress to build out your membership, then you’ll need the following tools and plugins:

Of course, there are more tools out there than those highlighted above. If you’re interested in taking a deep dive into all the membership tools at your disposal, then check out this post.

Why Should You Use This Platform to Build Your Membership Site?

One big reason to use Infusionsoft and WordPress together to build your membership site is that it’s incredibly easy. WordPress is a very powerful and easy-to-use framework that’ll let you take your site in any direction you see fit.

The combination of WordPress and Infusionsoft lets you create a membership site in the shortest amount of time possible. Plugins like Memberium act as the middleman between Infusionsoft and WordPress. Think of it like a bridge that allows you to have Infusionsoft control access to your WordPress site.

For example, you’ll be able to do things like create free, paid, or trial memberships when someone fills in an Infusionsoft Order form.

The only reason you shouldn’t be using an Infusionsoft integration for your membership site is if you aren’t currently using Infusionsoft. If you’re using something else then check out our post about best membership site tools.

How Do You Connect WordPress?

If you’d like to use Infusionsoft with your membership site, then you’ll need to use a plugin like Memberium to support the integration. This plugin, along with iMember360, was created to work specifically with Infusionsoft and WordPress.

All you have to do is install the plugin on your WordPress site, connect it to your Infusionsoft account, set up some membership level tags and you’re all set. With Memberium and iMember360 you’ll have access to shortcodes you can include on your WordPress pages to further customize your site and display different information to different member levels. Plus, you’ll be able to protect entire pages to a specific membership level as well.

Controlling access to your membership content has never been easier with this integration.

Infusionsoft Membership Site Examples

Infusionsoft has been the software behind a ton of very successful membership sites. Below we highlight a few of our favorites.

1. Self-Publishing School


The Self-Publishing School is a highly successful publishing course that teaches people how to become first-time authors. The home page is very simple and encourages users to sign up for a free video training, which then upsells to a course.

2. The Raw Chef


The Raw Chef home page is designed to get users to navigate to the course selection page. There you’ll find a handful of cooking courses that will turn you into a stellar raw chef.

3. MMMastery


Of course, this list had to contain a course about Infusionsoft! MMMastery offers a ton of different courses to teach you the ins and outs of Infusionsoft. They offer different membership levels and have a free course as a lead-in to the rest of the catalogue.

As you can see, you can take several directions with your Infusionsoft membership site. If you’re looking for some assistance with your Infusionsoft and WordPress integration, then reach out to our team today.

About the author 

Carl Taylor

Carl Taylor is the Founder & CEO of Automation Agency. For the past 10 years Carl has been building businesses and marketing them online through the use of Sales Funnels, Email Marketing Automation, Landing Pages, and Wordpress Websites. Carl is also a #1 author and highly sought after speaker and consultant whose work has impacted thousands of businesses across various industries worldwide.

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