Artificial intelligence is changing the way that you market. There are several WordPress plugins that take advantage of this technology. Here are seven that you need to know about.
WordPress is one of the most powerful website building tools available today. On the basic level, you can build and manage a website without ever having to do any coding. However, its open-source nature is what makes it stand out.
Anybody can create plugins for the platform, which you can integrate into your site. These plugins allow you to enhance your website’s capabilities. One example is Yoast, which enables you to optimise your website for search engines. You also have the Thrive Suite, which offers an entire package of plugins to help with your marketing.
Automation Agency can help you to install these plugins. A quick task sent to our Concierge Service is all that it takes.
However, this article’s going to focus on the subject of artificial intelligence (AI). In recent years, AI has become one of the most powerful tools at your disposal. You can use it to automate entire conversations with clients. Plus, it can help you to overcome a lot of the more laborious work that takes up your time.
It’s also something that several plugin creators use in their products.
Here are seven examples of plugins that use AI right now.
Plugin #1 – Watsonfinds
IBM’s Watson is perhaps the most famous chatbot in the world. In development for over 15 years, its machine learning capabilities are without rival. It’s perhaps most famous for winning the game show Jeopardy when facing two of the show’s most dominant champions.
Watsonfinds is a useful plugin that leverages the technology to test your content. Specifically, it uses Watson to determine your content’s emotional impact.
It’s also simple to use. Upon integration, you’ll see the Watsonfinds button in your WordPress post editor. A click brings up a pop-up that provides information about the content’s emotional aspects. It’s most useful for figuring out how a piece of content will make a reader feel. As such, it’s great for making little tweaks in tone to ensure the piece resonates with your audience.
Plugin #2 – Kindred Posts
The concept of recommending content based on what a user reads isn’t new. In fact, your website might already use a plugin that does this. The idea is to build on a reader’s interest with more content that may move them further down the funnel.
Kindred Posts offers this functionality with a twist. It uses AI to learn about your website’s visitors as they browse. That means it picks up on the content they’re clicking on, how long they spend on it, and what catches their interest.
It uses this information to make recommendations for related content automatically. Better yet, it keeps learning as time goes on. As more people interact with the site, it builds a stronger database of information. This allows it to hone its recommendations so they target users more accurately.
Finally, it integrates with Google Analytics seamlessly. This means you can pull up data about what posts people click on in an instant.
Plugin #3 – Darwin Pricing Integration
Location is one of the many factors that can influence your marketing and selling strategies. Each product you sell attracts a certain niche. It’s possible that people in some locations align better with your product than others.
That’s why geo-targeting has become such a popular concept in marketing. It allows you to target people based on where they are in an effort to increase conversions.
Darwin Pricing Integration uses AI to take this to another level. The plugin integrates with WooCommerce and collects competitor data constantly. It uses this data to create geo-targeted campaigns in real time.
What this means is that you don’t have to send the same offers to everybody. With Darwin, the nature of your offers changes automatically based on the data it collects. The plugin also offers recommendations based on the data that it collects.
The end result is that you have more targeted offers and discounts. This allows you to segment your list more effectively, thus increasing engagement and conversions.
Plugin #4 – Akismet
If you use WordPress, you’re likely already familiar with Akismet. It comes installed with every single WordPress website, which means it’s a tool you’re using even without knowing it.
Akismet is essentially an enhanced spam filter. Using machine learning, it’s able to check through the comments placed on your site to detect those that bots make. It can then clear away these comments so only legitimate comments find their way onto your site.
It’s constantly learning about language patterns so it can differentiate between human and bot. The tool can even detect the patterns that human spammers tend to stick to.
This may not seem like a major issue at first. However, imagine that you’re using a plugin like Thrive Ovation to automate testimonial created. Ovation’s able to take WordPress comments and turn them into testimonials.
Without a tool like Akismet, those comments could be the sort of spam that turns somebody off.
Simply put Akismet keeps your site looking clean and professional. Thus, it allows you to automate commenting functionality without any concerns.
Plugin #5 – Automatic Alternative Text
Every image on your website should have an Alt Text.
This is essentially a small piece of HTML code that you can use to describe what the image looks like. It helps with website optimisation as you can slot a keyword into the text. Plus, it makes your website accessible to visually-impaired people using text-to-voice software.
WordPress allows you to add Alt Text to any image that you upload. However, it’s a laborious process if you have a lot of images on your site. For example, a typical e-commerce store might have hundreds of products, each with several images. It could take hours to create Alt Text for each image.
The Automatic Alternative Text plugin resolves that issue. It makes use of the Cognitive Services Computer Vision tool that Microsoft offers. This tool uses AI to determine the content of images and create automatic descriptions for them.
As long as the plugin’s active, it’ll do this automatically for every image that you upload. Of course, you have the option to manually alter the text if needed.
Plugin #6 – WordLift
Another plugin focused on content creation. However, this tool aims to help you create the most relevant and accurate articles possible.
It uses machine learning to pull data from an array of online sources. Better yet, it keeps track of the type of content that your audience engages with. This allows it to make recommendations for future pieces that you can use to build your content marketing calendar.
When it comes to accuracy, the tool has you covered there. It provides a host of recommended sources for the content that you create. Plus, it pulls facts and figures from around the web that you can use to lend more authority to your text.
It even allows you to automate certain aspects of SEO and scheme creation.
Plugin #7 – GTranslate
You may have a desire to take your coaching business global. Unfortunately, that’s pretty tough if you don’t have command of any other languages.
With GTranslate, you can automatically translate the content on your site into a language of your choosing.
There is a caveat to this though. The tool uses Google’s translation plugin to achieve its results. Anyone who’s used Google Translate before knows that this isn’t always the best tool. However, that plugin uses machine learning to improve its translation capabilities. As a result, it’s getting better all of the time.
As a result, GTranslate may be a good choice for a quick translation while you wait to secure a translator’s services. However, as the tool gets better, it may become much more useful.
Install Your New Plugin Today
This list shows that there’s an array of tools that use AI to help you to improve your website. Some, such as GTranslate, have the potential to become something awesome in the near future.
Others provide an amazing service right now. The likes of WordLift and Watsonfinds can help you to strike the right chords with your content. Plus, several of these tools automate time-consuming optimisation tasks for you.
Perhaps it’s time you considered installing a new plugin on your WordPress website.
Automation Agency can help. Once you’ve picked a plugin you want to install, send a task across so we can install it for you.
And if you’re not a member of our Concierge Service, talk to our Right Fit Chatbot. You’ll learn if we’re a good fit for you and discover the ways that we can help.
