A chatbot can offer a range of benefits to your business. ManyChat claims to be one of the best service providers in the business. Is it the right tool for you?
How could your business benefit from a chatbot?
More efficient customer service is often the key benefit that people bring up when discussing this technology. You can use a chatbot to act as the first line of response to customer concerns. And in many cases, a chatbot can provide the answers to common concerns.
This means the customer doesn’t even have to speak with a human. Naturally, this saves you a lot of time.
You can also use a chatbot to collect important client details. The Automation Agency Right Fit Chatbot is a good example. It helps potential clients figure out if we’re a good fit for them. Plus, it helps us to collect information that will help us move things forward if a client qualifies.
Finally, a chatbot can be an effective marketing tool as well. For example, integrating a chatbot into Facebook allows you to send marketing messages via the platform’s chat function.
Of course, you need the right service provider if you’re going to be able to experience these benefits.
ManyChat may fit the bill.
This review looks at what it has to offer and some of the key feature that may help those who need a chatbot.
What is ManyChat?
ManyChat is a service that allows you to create chatbots for Facebook Messenger. You can use these chatbots for a range of purposes, such as marketing and customer care.
The platform’s key selling point is its ease of use. ManyChat claims that you can use it to set up a chatbot in about two minutes. And with no coding involved, you don’t have to be an expert to do it.
At the more advanced level, you can use ManyChat to completely automate your Messenger marketing. Plus, you can integrate it into several CRMs. This allows you to create even more targeted broadcasts.
You may wonder why ManyChat chooses to focus specifically on Facebook Messenger.
They say it’s one of the most popular messaging channels in the world. Facebook currently has over 1 billion users worldwide, all of whom have free access to Messenger. Broadcasts sent to Messenger also have an 80% open rate, which is enormous when compared to email and similar strategies.
ManyChat also claims that Messenger has a click-through rate (CTR) that’s between four and 10 times higher than email.
That’s all well and good. But does ManyChat help you to take advantage of these stats?
Let’s look at some of its key features.
Feature #1 – Simple Integration with Facebook
Given ManyChat’s Facebook focus, it would be pretty catastrophic if it made integration difficult.
Thankfully, this is an area where the platform excels.
Integration is as simple as clicking a button to have the platform authenticate your Facebook page. From there, it will take you through several steps that provide it with access to the page and your Messenger functions. You can also add other pages if needed.
The platform then sends a sample message to your page’s Messenger account. This shows you what ManyChat actually does. And you can even set it to get started right there and then.
Finally, ManyChat offers you an easy link to the bot that it creates. You can pop this link in your marketing materials to push people towards the bot.
It’s all really simple and ManyChat does a great job of guiding you through the process. Of course, Automation Agency can help if you’re unsure. Plus, we can help you to integrate ManyChat into your CRM. Just send a task to let us know that you need help.
Feature #2 – Multiple Membership Tiers
One of the best things about ManyChat is that it’s free to use at the basic level. The platform offers Free and Pro tiers.
The Free tier obviously has plenty of limitations attached to it. For example, it limits the number of tags and custom fields that you can create. Plus, you can only create a couple of broadcast sequences. Still, it’s extremely useful for getting you used to the tool without having to invest money into it.
The Pro version removes all of these limitations as well as offering an array of tools. For example, you can use the Pro version to handle payments directly in Messenger. Plus, all of the ManyChat branding disappears when you upgrade to Pro.
Interestingly, the price of the Pro package varies depending on the number of subscribers that you have. This is especially useful for those who have small subscriber lists but want access to the Pro features. You won’t have to pay the same price as someone who has tens of thousands of subscribers.
Feature #3 – A Wide Range of Messaging Options
You’re not limited to a single message type when you’re using ManyChat. The platform allows you to send an array of different types.
You have your standard messages, such as text and picture messages. These work in much the same way as a message you’d send to a Facebook friend yourself.
ManyChat also allows you to create Cards, which combine pictures and text. Plus, you can gather a collection of these cards into a Gallery and send them via your bot.
ManyChat also allows you to attach files to your messages. This proves especially useful if you have a PDF file that you’re looking to use as a lead magnet. It may also prove useful for sending tutorials to people who have issues with a product.
This versatility means you can add plenty of variety to any marketing campaigns you create using ManyChat. Plus, it makes an automated customer care service more versatile.
Again, Automation Agency can help you to create broadcasts that take advantage of each of these messaging types.
Feature #4 – A Simple User Interface
ManyChat prides itself on its simplicity.
It uses an icon-heavy user interface that makes what you need to do very clear. The platform also offers its Basic and Flow Builders. Both allow you to create basic chat flow that your bot will follow when interacting with someone. Of course, the Basic Builder does a little more hand-holding. The Flow Builder offers more flexibility.
It’s all very clear and self-explanatory, which means you won’t have to waste much time dealing with tutorials. ManyChat also does a good job of explaining what each of its features does as you go.
Feature #5 – An Array of Growth Tools
ManyChat also offers several growth tools, most of which are only available to Pro subscribers.
These tools include its Facebook Comments tool. Available to all users, this allows you to turn post commenters into bot subscribers. It’s a good way to pull leads from the people who interact with your posts but don’t message you directly.
The Facebook Ads tool does the same thing for people who click on the ads you send out. And you can also use the Messenger Code tool to create scannable graphics to subscribe people to your bot.
Each of these tools helps you to use ManyChat for lead generation.
Furthermore, the platform provides analytics for each growth tool you employ. It’ll show you important metrics, including:
- Impressions
- Opt-ins
- Conversion rates
All of this means that you can integrate your other Facebook marketing efforts with your ManyChat bot.
Feature #6 – Live Chat
There will be occasions when your chatbot isn’t able to answer a question that somebody posts. Thankfully, ManyChat accounts for this with a streamlined Live Chat feature.
Clicking on the platform’s Live Chat tab will show you a list of people who’ve asked questions that the bot can’t answer. From there, it’s a simple case of clicking on the chat to take over.
You can even use this information to build more functionality into your bot.
Again, it’s all extremely simple, which is the main hallmark of ManyChat.
Is ManyChat Right for You?
The world of AI-driven chatbots seems a little scary and complex to many people. ManyChat strips away all of that complexity with a tool that focuses on helping you broadcast messages as quickly as possible.
Using ManyChat, you can create an array of Facebook campaigns. Plus, you can integrate the tool into several CRMs to leverage the data that you already have.
Automation Agency can help you with that. As a member of our Concierge Service, you can send a task today to ask us to help with ManyChat integration.
But what if you’re not a member of the Concierge Service. If that’s the case, you’re probably wondering if we’re the right fit for you. Have a chat with our Right Fit Chatbot to find out.
