Which Landing Page Builder is Easiest to Use?

Carl Taylor | December 27, 2016

Landing pages are an incredibly important part of lead generation. If you’re not using landing pages, you’re missing out on a lot of potential conversions and new customers.

You might already know what landing pages are, but they seem a little too technical to set up yourself. Lucky for you, there are a few easy-to-use software services out there that’ll help you build a beautiful, high-converting landing page.

Below we profile a few of our favorites, so you can choose the best landing page software for your business.


Landing Page Software Factors to Consider

Before you dive into the different landing page builders below, take some time to answer the following questions. Your answers will help you choose the software that’s the best addition to your business.

  • Can I use it to create a landing page quickly and easily?
  • Is it easy to learn, or will I need to invest time into the software?
  • Is it possible to split-test each page?
  • Does it work with my existing website?
  • Can I afford the price?

Have you answered the above questions? Good.

Let’s jump into our favorite landing page creators below.

1. OptimizePress

optimizepress landing page builder

OptimizePress is one of the best options out there for sites that have been built using WordPress. OptimizePress is great in that it can easily integrate with your existing website.

Instead of having a landing page that gives off a different look and feel than the rest of your site, it’ll look just like any other page on your site. Except that it’ll be a landing page optimized for conversions.

You can choose between the OptimizePress theme and the WordPress plugin. Obviously, the drawback of OptimizePress is that it only works with WordPress. It starts at $97 and goes up to $297, depending on how many sites you have in your network.

2. ClickFunnels

clickfunnels landing page software

If you’re looking for a landing page builder that’ll help you create a fully branded, high-converting landing page, then ClickFunnels can be a great choice for your business.

ClickFunnels doesn’t have an incredibly robust feature set, but it makes up for that by being very easy to use and highly customizable. Plus, it readily integrates with most existing email providers, like ActiveCampaign, InfusionSoft, and Ontraport.

The beginner package at ClickFunnels costs $97/month, but they offer a 14-day free trial so you can see if the software is a good fit. In terms of landing page creation, you’ll only want the ClickFunnels funnel builder, not their full suite of tools including Backpack and Anctionetics. If you’re looking for a full suite of marketing tools you’re better off choosing a tool like Ontraport.

3. LeadPages

leadpages landing page builder

LeadPages is a great choice for those looking to set up a landing page in as little time as possible. LeadPages comes equipped with over 70 different templates for you to choose from.

However, many of their templates are limited in terms of levels of customization. However, they have introduced a drag and drop page builder, so flexibility and control over their landing pages is improving.

Still, their templates are designed according to conversion best practices, so you won’t have to do much customization to improve your conversion rates.

Their starter package will cost you $25 per month. They also offer other price tiers, depending on the size of your business.

4. Instapage

instapage landing pages

This landing page builder comes equipped with an extensive list of templates that look incredible. The entire platform is built to facilitate team collaboration.

Unfortunately, they don’t offer A/B testing on their lowest price tier.

Instapage starts at $29 per month. If you’re looking for additional features or more email integration options, you will have to pay more.

5. Thrive Landing Pages Builder

thrive landing page builder

The Thrive Landing Pages builder lets you create a beautiful landing page in a matter of minutes with their drag-and-drop builder. If you want to create a new landing page, all you have to do is select one of their proven templates, make a few custom tweaks, and you’re all set.

They also integrate with just about every existing email marketing service provider. The Thrive Landing Pages builder will cost you $67, but the good thing is that it’s a one-time fee. But, if you’re a client of ours, then you’ll have access to this tool free of charge.

This landing page builder does have a slightly steeper learning curve than the others, but if you’re looking for a fast way to build excellent landing pages, from within WordPress, then give this plugin a try.


6. ONTRApages

ontrapages landing pages

ONTRApages was created by email marketing provider ONTRAPORT. Their service is incredibly easy to use and enables you to quickly create a stunning landing page based on one of their existing templates.

Their software makes it easy to build a landing page from the ground up by adding elements like logos, countdown timers, buttons, images, and much more.

The starter package is free and will enable you to create up to 25 pages that are hosted on your own domain. However, if you’re looking to integrate this with your existing CRM, then it will cost you $15/month. Which makes it the cheapest package out there. If you’re just getting started with building landing pages, then this should be more than enough.

Overall, any of these top landing page builders will help you create a beautiful page. But if this all sounds a bit too technical or you don’t want to invest time in finding your way around new software, then let Automation Agency handle the heavy lifting for you.

All of these tools mentioned and more are on our Supported Platforms List and our team works in all of them day every day.

About the author 

Carl Taylor

Carl Taylor is the Founder & CEO of Automation Agency. For the past 10 years Carl has been building businesses and marketing them online through the use of Sales Funnels, Email Marketing Automation, Landing Pages, and Wordpress Websites. Carl is also a #1 author and highly sought after speaker and consultant whose work has impacted thousands of businesses across various industries worldwide.

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